I attended two great teleclasses hosted by Jennifer Thompson of Web Site Wow and sponsored by Author Marketing Experts.
Jennifer discussed the importance in choosing colors, font, imagery, and so much more.
Your primary purpose for having a website is to promote your book/s, work, or product/s. You want a site that will motivate visitors to purchase what you have to offer.
1. You have less than a second to engage a reader.
2. Surfers read in a D format starting at the upper left hand corner. You should have an ACTION CALL at the starting point.
3. Keep your site current.
4. Have a link to your blog on your website.
Tools you can use to create a great site:
Colors are a key component in having an engaging site. Action colors are yellow, red and orange. Blue evokes trust and green is soothing. Depending on what you are selling, you should use these colors accordingly.
Colors should also be web safe. Colors are like fonts, not all computers will read it the way it appears on your computer. If you want to make sure your ‘soft green’ background looks the same on every computer you need to use web safe colors. Netscape has a fixed color palette that you can use. Go to Techbomb to view these colors.
Imagery is another tool that can be used to create a desired affect. For example, I have a children’s bedtime picture book. I could use a picture of me holding my grandson while reading the book to him. Include pictures that create the image you are conveying. This will help sell your work or product.
Fonts need to be web safe as I mentioned above while discussing colors. It would be a waste of time if you create an enticing website only to find the font you’ve used isn’t readable on some visitors’ computers. A few web safe fonts are: Arial, Times New Roman, Calibri, Century Gothic, and Cambria.
Well, that’s enough for now. I’ll post more of what I learned from Jennifer’s teleclass and surfing the web in a day or two.
You can check out Jennifer Thompson’s site at: Monkey C Media.
See you in blog world,