Tuesday

How to Improve Your Website 3

I’m back with Part 3 of How to Improve Your Website. I know this was suppose to be posted a week or so ago, but we’ve been implementing new and improved strategies at VBT – Writers on the Move and time just slipped away.

Since your ultimate goal is to sell your product or service I’ll start with the Call to Action. Every page of your website should have a call to action with ‘buy now’ buttons. And, when it comes to ‘buy now’ buttons, classy beats flashy every time. These buttons should be at the top and left of your pages since readers usually start reading there. Remember, you don’t have to hit your readers over the head; you need to draw them in by providing valuable information, something they need or want. You can also draw in readers by providing freebees, possibly an ebook. And, don’t forget, good action colors are red, orange and yellow.

Another aspect of your site is imagery. I know in the first post of this series I mentioned the importance of creating a desired affect, well the use of 3D imagery should be included. In the myriad of research and studies that are done, it’s been determined that a 3D image is more effective for selling than flat imagery. To see if there was any validity to this determination, I did my own test. I have been promoting my book with a flat image, but after learning about this new information I took a picture of my book with it standing up and open. Well, this new data is correct; the 3D image is much more appealing than the flat image. So, when able use 3D imagery.

Now that you’ve improved your site, how do you bring traffic to it? One marketing strategy is viral marketing. Viral marketing is an internet term taken from the old ‘word of mouth’ strategy. With the computer age, the ‘word of mouth’ term needed to take on a global quality and be more descriptive of the results it can afford, thus viral marketing.

So, how does viral marketing work. This is very simple: I have a product or offer a service that others need or want. I write informative articles on the topic and offer freebees – this peaks my readers’ interest. They think it’s worthwhile and tell their friends via the internet. Their friends tell their friends and so on and so forth. Allowing reprint permission on my articles and including an Email a Friend button on my posts this information can spread like wild fire! With the click of a button my articles can travel the world. This is what makes viral marketing so effective.

An excellent example of viral marketing in action is Penny Sansevieri’s articles. I’m a huge fan of Penny’s marketing articles. She is the creator of Author Marketing Experts. When I read one of Penny’s articles I usually find it so informative I want to pass it on to the readers on my sites. This is viral marketing. By allowing reprint permission Penny not only reaches me, she reaches my readers and their readers (if they chose to reprint it also). This ultimately leads visitors seeking the kind of information Penny is providing back to her site. So, she’s not just getting visitors, she’s getting visitors who are interested in her products and services.

This type of viral marketing is just one of many. Other forms of viral marketing can be video clips, flash games, ebooks and so on. The amount of marketing information available seems to be unending. The time needed to read it all seems to be unending also. I’ll periodically provide posts sorting some of this information out.

See you in blog world,
Karen Cioffi

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