I think many of us writers/authors are using article marketing to bring traffic back to our sites. I've been doing it for a while and as with many things in life, I am still learning.
For those of you who may not be aware of the benefits of article marketing, it is a useful tool to create and increase your visibility online. And, it's simple to do. Just write informational or entertaining articles and submit them to ezines such as Ezine Articles, Associated Content, Suite101, and Helium.
Within these articles (at the end) you are usually allowed to include a resource box which is information about you with a link back to your site. Check the ezine site's guidelines to ensure acceptance of your article.
Now, here are the three article and blog marketing tips:
1. When including your bio/promo/resourcebox at the end of your article for the ezine, be sure to link to a specific page on your website (one that relates to your article or the offer you are promoting). Do Not link to your home page.
Example: If your article is about the benefits of having your manuscript professionally edited, link back to a post on your site relating to editing, or if you have services for hire, link to your editing services page.
2. Within the content of your blog, link to one of your related articles or posts, or both.
Example: If your blog post is about writing for children, link to another of your posts about this topic or one of your ezine articles related to it.
3. Make sure your site is focused.
Example: If you are promoting a writing services site, it's not the wisest marketing strategy to include How To Write, or Become a Better Writer offers on that site.
Okay, #3 is more of a website tip, but your blog posts and articles are tools to bring traffic back to your site so make it work for you.
Bottom line: BE FOCUSED and make each post or article work for you in more ways than one!
I realize there may be some of you who might have questions, just ask by commenting and I'll be happy to answer.
Until next time,