Monday, June 29, 2009

My Guest for July 1st will be Linda Asato

It's going to be great to learn about children's author Linda Asato and her new book, Spider in Our Mailbox. And, I have the pleasure of hosting her. Please be sure to stop by and leave a comment.

Linda will be with us on the 1st and the 3rd.

VBT - Writers on the Move now has two set days each month for our tours. While we always had a uniform post on the 1st, now we'll have a uniform post on the 3rd also.

Also, don't forget our Mystery Site Give-Away! If you leave a comment on the Mystery Site during the tours you may be the LUCKY WINNER!

If you're a writer, take that leap and join VBT - Writers on the Move. Become a part of the ongoing cross promotion we are known for.

See you in blog world,

Saturday, June 27, 2009

VBT - Writers on the Move July Tour

Wow, the months seem to be flying by. In a few days is VBT - Writers on the Move's July tour. With this tour there is a new feature: We will be hosting our guest on the 1st (as usual) and on the 3rd (this is our new uniform second posting day).

With July's tour we're also spicing it up a bit: now our members will occasionally offer articles in place of biographies. This will be a welcome change and readers will benefit from the useful and informative articles.

And, don't forget we have a monthly Mystery Site Give-Away! Just leave a comment on the hosts' sites during the tour and you may be the lucky winner!

AND, July 10th is our Viewpoint/Hot Topic segment and Crystalee Calderwood will be hosting that segment at her site (check below for her link).

Now for the VBT - Writers on the Move July Tour Schedule:

Harry Gilleland is hosting Heather Paye
Karen Cioffi is hosting Linda Asato
Kathy Stemke is hosting Carolyn Howard-Johnson
Lea Schizas is hosting Harry Gilleland
Nancy Famolari is hosting Helena Harper
Vivian Zabel is hosting Crystalee Calderwood
Margaret Fieland is hosting Katie Hines
Crystalee Calderwood is hosting Mayra Calvani
Katie Hines is hosting Dorothy Massey
Dorothy Massey is hosting Galye Trent
Liana Metal is hosting Anita Yasuda
Carolyn Howard-Johnson is hosting Karen Cioffi
Virginia Grenier is hosting Kathy Stemke
Helena Harper is hosting Marvin Wilson
Gayle Trent is hosting Liana Metal
Mayra Calvani is hosting Lea Schizas
Marvin Wilson is hosting Nancy Famolari
Anita Yasuda is hosting Vivian Zabel
Linda Asato is hosting Margaret Fieland
Heather Paye is hosting Virginia S. Grenier

Please be sure to join in for our July Virtual Tours.

Also, if you're an author and would like to learn more about our group, just email me at:, and please put VBT-KR in the subject box.

See you all in blog world,

Monday, June 22, 2009

The Private Label Rights Strategy

Private Label Rights (PLR), for those of you who are unfamiliar with the term, is a type of content or product that, once purchased, allows you to reuse it as your own. Although every publisher gives different rights with their content, you are usually able to rewrite it, add your name, divide it up and sometimes even publish it as is. There are also other PLR products that require you to reuse it intact with the original author’s name. So, check the rights when purchasing. The PLR products that allow you to use the article as your own are very similar to ghostwriting in that someone else writes the content, and you may publish it under your own name.

If you're going to promote yourself online or try to earn money online you have to be able to manage your time. PLR products free up time – it’s plain and simple. You don't have to spend that time writing info on new products. You don't have to write that content for your website, and you don't have to write all of those articles for article directories. Freeing up time is a big deal - that's time you can be spending doing other things.

If you haven’t been using PLR products, you might want to give them a try. There are a number of uses for this type of product: You can give it away as a bonus or gift; use it to build your subscriber list; use it as content for your website or blog; use it to create an ebook to offer as a freebie or sell on your site; use it in your newsletters; you can even rewrite it and really make it your own, then send it to article directories. Be creative and get the most uses you can out of them.

In addition to the above uses, PLR content is also a great tool if you’re an affiliate marketer. It is impossible to know everything about everything, but with PRL articles you don’t have to. If you need a health article, a business article, an insurance article, whatever the topic, just find reputable sites that offer these types of articles and you’re off and running. PLR products can be a great tool.

While there are a number of advantages to using PLR, you need to find a provider that offers quality products. Along with this be sure to proofread the content before using or publishing it as your own. Some providers that offer PLR content may be foreigners, not familiar with the English language. Others may just be out to make a quick buck. And, even those who write for a living may not put the same effort or time into a PLR article that they would for one being published under their own name. Printing or publishing a low grade article or content may do more damage to your promotional efforts than good. So, be sure to proofread the PLRs you purchase. The same holds true for PLR videos, audios and so on…check them before using them.

PLR products are an investment just like your domain name and web hosting.
We invest in these tools to create visibility which in turn can very well lead to a visitor clicking that BUY button or Affiliate Product button.

See you in blog world,

Saturday, June 20, 2009

Robin Falls Kids Story Time - Blog Talk Radio

Teaching, informing, and entertaining children is a great way to spend time. April Robins of Red River Writers – Works of Writers & Artists Worldwide is doing just that. I belong to this group and wanted to let everyone know that I’m participating in this group’s Robin Falls Kids Story Time - Blog Talk Radio.

The event will begin Wednesday, June 24th and end Wednesday, August 5th.

36 Children's and Young Adult Authors will read from their work and tell how their stories came to life. A Library Time over the radio.

There are 20+ children’s books that will be given away as gifts to commenters, so please stop by the event at Facebook. Just click on the event button on the bottom of your Facebook screen and go to: Robin Falls Kids Story Time

To leave a comment on my spot thread for the event go to:

My interview spot is scheduled for Wednesday, July 8th. I’m not sure of the time yet, but will keep you informed.

To attend and participate in the shows dial the Call-in Number: (646) 649-1005
just listen live or archived at

Stop by the Facebook event board and call in or listen live on July 8th. I'd love to hear from you.


Wednesday, June 10, 2009

A 2009 Witch Hunt

I started this VBT - Writers on the Move Viewpoint topic thinking I would discuss the pros and cons of copywriting. To refresh my memory I went back to the post I was basing my article on and decided to read most of the 673 comments.

What an eye opener! The original post is on the site zenhabits and posted by Leo Babauta, sometime in April 2009. Click here to go to the article.

The article began: “Today I received an email from the lawyers of author Susan Jeffers, PhD., notifying me that I’d infringed on her trademark by inadvertently using the phrase “feel the fear and do it anyway” in my post last week, A Guide to Beating the Fears That Hold You Back […] Her lawyers asked me to insert the (R) symbol after the phrase, in my post, and add this sentence: “This is the registered trademark of Susan Jeffers, Ph.D. and is used with her permission.”

Leo Babauta went on to write about the horrors of infringing on a person’s right to use the English language and stated that he would not comply with the letter’s request. His, obviously, loyal followers quickly jumped on the bandwagon and went so far as to post false reviews on Ms. Jeffers Amazon page. As a direct result, her Amazon ratings dropped.

What’s so bizarre is that most of the commenters had no idea what they were talking about, yet they still took vicious action. One commenter stated that Ms. Jeffers husband is her lawyer, which another commenter explained was not true. It was also brought to light that the letter Mr. Babauta received was not from a lawyer, but was simply a trademark letter. The majority of the commenters accused Ms. Jeffers of being greedy and pledged not to buy any of her books. A couple of commenters asked Mr. Babauta to post the letter for clarification, claiming that he used the phrase and letter as a ploy to drive traffic to his site which is monetized.

Leo Babauta’s site blogs about things similar to Ms. Jeffers books and teachings, such as overcoming fear and self-help, so what was the big deal in giving her credit for the phrase? He states in his article that he was taking a stand against copywriting and trademarks, but did he have to use Susan Jeffers name to make his stand? Mr. Babauta seems to be a savvy blogger; his philosophy of free speech and sharing is a wonderful concept, but there are better ways of promoting it. Only Mr. Babauta knows what his true motives were. Unfortunately, whether this post was simply venting or contrived, Ms. Jeffers paid a price.

A 2009 witch hunt was activated by one post. The power of the internet is actually frightening. It taught me a valuable lesson: pause, think and even research before you write. The internet can be an amazing source of knowledge and help, but it can also be like a tidal wave bringing irreversible damage along with it.

So, my questions are:

1. What are your thoughts on giving credit where it’s due?
2. Are trademarks and copywriting out of control?

Please let me know what you think!


Saturday, June 6, 2009

And, the Winner Is!

Well, I seem to running late again; this should have been posted this afternoon. The winner of VBT - Writers on the Move's June Mystery Site Give-Away is Bookpleasures. The mystery site was this site and the book is Day's End Lullaby (a bedtime picture book).

Bookpleasures, I'll be posting this on the VBT site, Twitter and Facebook. Please contact me at:

See you in blog world,

Friday, June 5, 2009

Mystery Site Give-Away Will Be Announced Tomorrow

We're excited over at VBT - Writers on the Move. This is our first monthly give-away. The winner will be announced here and at VBT - Writers on the Move. Please stop by so if you commented during the tour, you can find out if you are the winner!

Like I mentioned in an earlier post - it's a book!


Wednesday, June 3, 2009

More With Carolyn Howard-Johnson

We're back with Carolyn Howard-Johnson and today we’ll go over some of Carolyn’s books, but first I’d like to tell you about the two I recently read.

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success is a must have book for all writers. It is jammed pack with information, tips, and advice to guide and help you with the writing process. From how you punctuate your titles to query letters, it’s covered. What I especially like about this book is its detail. Carolyn gives step-by-step instructions for things such as using Word’s Track and Find functions. It even mentions the word snuck. This may not sound important, but I very recently wrote a story for children and used the word snuck in it. I will be changing that word to sneaked thanks to Carolyn’s tip. What are the chances? The book also includes other great resources for making your writing the best it can be. The Frugal Editor will stay by my computer so it will be readily available every time I sit to write.

Next up is The Frugal Book Promoter: How to Do What Your Publisher Won’t. This book is such a great resource for promoting yourself and your books. For lack of better words, I have to repeat myself: it is jammed packed with great information, tips and advice - I mean that literally. The Frugal Book Promoter explains what PR is, including branding, your tagline, and your pitch. It explains how to build your Media Kit as well as how to build your credentials to include in your kit. The Frugal Book Promoter has 38 chapters and each one is filled with practical and detailed information. If you want to get your book reviewed, appear on television, take part in a book fair, know what to do before and after you sign that contract, or want to utilize Amazon’s features, this book has it all. And, as with The Frugal Editor, Carolyn included a number of other great resources to help with your promotion efforts. If you have a book you want to promote, or just as important, if you are writing a book, The Frugal Book Promoter will be an essential tool in your promotional journey.

Now, here’s more about these two books and other books Carolyn has written:

The Frugal Book Promoter: How to Do What Your Publisher Won’t
ISBN: 193299310X
Publisher: Star Publish
Awards: Winner USA Book News, Irwin Award
Price: $17.95 but discounted at::

For only a few cents a day The Frugal Book Promoter assures your book the best possible start in life. Full of nitty - gritty how - tos for getting nearly-free publicity, Carolyn Howard-Johnson, an instructor for UCLA’s Writers’ Program, shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.

A recommendation from Feather Schwartz Foster, an author, September 9, 2004,

Packed With Wonderful Information! For anyone who has written a book of any kind - this is a must-have, and must-keep guide! Every chapter is filled with insights and how-tos and a whole bunch of where to finds!

The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success
ISBN: 9780978515874
Publisher: Red Engine Press
Awards: Winner USA Book News, Reader Views Literary Award, New Generation Marketing Award
Price: $18.95
To Order:

There are gremlins out there determined to keep your work from being published, your book from being promoted. They -- resolved to embarrass you before the gatekeepers who can turn the key of success for you -- lurk in your subconscious and the depths of your computer programs. Whether you are a new or experienced author, The Frugal Editor will help you present whistle-clean copy (whether it's a one-page cover letter or your entire manuscript) to those who have the power to say "Yea" or "Nay."

The Great First Impression Book Proposal: Everything You Need To Know To Sell Your Book in 20 Minutes or Less
Publisher: Amazon
Price: $0.49 (or 49c!)
To Order:

The perfect learning experience for those who want to learn to wow an editor in no time flat and only 49 cents out-of-pocket!

OH, I downloaded this from Amazon. This ebook is another great resource and full of practical advice and guidance. And, for the price an absolute must have!

Carolyn Howard-Johnson is also the award-winning author of:
This is the Place (a historical novel set in Utah in the 1950s)
Harkening: A Collection of Stories Remembered (these are creative nonfiction - told like stories but true nonetheless)
Tracings (a traditionally published chapbook of nostalgic poetry - Papeback only with satin ribbon bookmark)

Other books by Carolyn:
She Wore Emerald Then: Reflections on Motherhood (coauthored by Magdalena Ball and Carolyn Howard-Johnson - Available as paperback or e-book)
Cherished Pulse (an e-chapbook of Valentine poetry co-authored by Magdalena Ball and Carolyn Howard-Johnson

And, last, but certainly not least, Carolyn’s newest book:
A Retailer's Guide to Frugal In-Store Promotions: How to Increase Profits and Spit in the Eyes of Economic Downturns with Thrift Events and Sales Techniques.

Finally, I wanted to mention Carolyn’s newsletter, Sharing With Writers. It’s a great source of news, tips, resources and articles. Go to to subscribe.

Learn more about Carolyn at: or

It's been fun and informative! Thank you Carolyn, for visiting with us this week.


Monday, June 1, 2009

Carolyn Howard-Johnson, Author and Promoter

It is such a pleasure to host Carolyn Howard-Johnson. What’s so interesting about belonging to a wonderful group of authors, such as VBT, is getting to work along side them. But, you only get to know them a little better when you actually host them. I found out quite a bit about Carolyn Howard Johnson while preparing this post. Carolyn has held many enviable positions, she is an entrepreneur, savvy business woman, and multiple award winning author. But, that’s just the tip of the iceberg. Carolyn always demonstrates generosity and kindness even with her hectic schedule. She stretches herself and is not afraid to venture to be all that she can be – that’s very impressive and a wonderful example for others.

Now, let’s learn a bit more about this talented, and experienced author and promoter:

As a college freshman, Carolyn Howard-Johnson was the youngest person ever hired as a staff writer for the Salt Lake Tribune--"A Great Pulitzer Prize Winning Newspaper"-- where she wrote features for the society page and a column under the name of Debra Paige.

Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best Dressed List, where she wrote releases for celebrity designers of the time including Pauline Trigere, Rudy Gernreich and Christian Dior. She was also a consultant for the Oak Park Press in the Chicago area.

Her nonfiction and humor have been seen in national magazines and her fiction and poetry appear regularly in anthologies and review journals. She has been a columnist for The Pasadena Star News and is now a columnist for Home D├ęcor Buyer, a trade magazine, and and others. She writes movie and theatre reviews for The Glendale News-Press.

She studied at the University of Utah, graduated from USC and has done postgraduate work in writing at UCLA. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

The author’s first novel, This Is The Place, and her book of creative nonfiction are award-winners. She also wrote a screenplay, The Killing Ground. Her book The Frugal Book Promoter: How to Do What Your Publisher Won't was named USA Book News' Best Professional Book of 2004 and won Book Publicists of southern California's Irwin award.

The second book in the HowToDoItFrugally series is The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success which also won a USA Book News Best Book nod. It is also the winner of Reader Views Literary Award and a finalist in the New Generation Indie Best Book Awards. Her marketing campaign for that book took top honors for marketing.

Howard-Johnson’s stories have appeared in anthologies like: Pass/Fail, edited by Rose A. O. Kleidon, PhD; Calliope’s Mousepad in review journals like California State University at Stanislaus's Penumbra and the Mochila Review.

She was honored as Woman of the Year in Arts and Entertainment Award by California Legislature members, Carol Liu, Dario Frommer and Jack Scott. She is the recipient of her community's Character and Ethics award for her work promoting tolerance. She was honored by her city's Character and Ethics committee for promoting tolerance with her writing and was named to Pasadena Weekly's list of 14 women of "San Gabriel Valley women who make life happen"

Born and raised in Utah, Howard-Johnson raised her own family in sunny Southern California.

Wow! What a list of honors, awards and credentials...Carolyn is quite a woman!

To learn more about Carolyn visit: or

You can also check out Carolyn's blogs that focus on writing and related topics:
Sharing with Writers is a blog on all things publishing with an emphasis on book promotion. It was named to Writer's Digest 101 Best Website list.
The New Book Review is a great way for readers, authors, reviewers and publicists to get more mileage out of a great review. Guidelines for submitting (and recycling) good reviews are in the left column. Scroll down a bit. It's free.
This is a blog where participants in in my HowToDoItFrugally cooperative fair booths exchange ideas that make a ho-hum booth into a sizzling success. We keep it open so all authors can learn from our successes and mmmm...challenges.
This is the Frugal, Smart and Tuned-In Editor blog. It covers everything that has anything to do with editing from grammar to formatting. The question and answer format encourages you to get the answers you need.

And, this blog is just a little off the subject of writing, but deals with an important aspect of life:
My creative writing is mostly inspired by the need for tolerance--nay, acceptance--on this planet. It also includes resources so that people can--no matter what they think of our wars--support our troops.

Please be sure to come back on Wednesday, June 3rd, for more with Carolyn Howard-Johnson.