In the world of marketing and writing, probably the most important word is KNOWLEDGE. To be a successful marketer, you need to learn the ropes first. How to market, where to market, where to market for free or with as little cost as possible, who to market to, the list goes on and on. To be a successful writer, you also need to learn and hone your craft. And, how do we do this? Yup, with knowledge.
I read a lot of books to further my marketing and writing skills as well as belong to a number of groups and clubs. All this helps me increase my knowledge in these areas. And, I'm not the only one who does this.
Here's a great article from another woman who does the same thing:
My Most Powerful Marketing Secret
By Beth Ann Erickson
My most powerful marketing secret is knowledge.
No. I’m not the most knowledgeable writer in the world. I’m not even the best. However, I’m a voracious reader.
I read everything I can get my hands on. My library houses books by Bly, Hatch, Lewis, Throckmorton, Ogilvy, Kennedy, Carlton – just to name a few.
I also subscribe to a ton of writing e-mags and magazines. This helps me keep my e-mag, Writing Etc., up to snuff plus it provides me “inside information” on how to write articles that will be accepted by them. When another publication runs one of my articles, they’re, in effect, paying me while giving me prime advertising space. (I do believe I learned this incredible technique from Mr. Bob Bly....)
I work on projects and market my writing services during the day, then I curl up with a good book every evening. We rarely turn on the television at night, instead opt to keep the radio tuned to our favorite station.
Every evening, I study effective direct mail packages. I read about writing techniques and innovative ways market products and services.
As I read each book, I stick a post-it note on the page that has a technique I want to try. The next day I crack open that same book and actually DO what it suggested.
I repeat what works for me and chuck the ideas that didn’t do what I thought it would do.
When I’m working for a client I read all the background materials they provide. Then I research on my own, trying to know their industry inside out. I also study their past promotion efforts and try to get my hands on their competition’s marketing materials.
I draw ideas from everything I’ve read to make my and my client’s marketing materials as powerful as possible.
Just like educators and healthcare workers continually attend classes to earn their “Continuing Education Units,” I invest time and money in purchasing the best books I can find to make my writing efforts more effective than my competition. But I don’t just read and reread them, I study them and apply what I’ve learned in everything I write.
Beth Ann Erickson is Queen Bee of Filbert Publishing and the only writing ezine that'll make your writing sparkle, help you write killer queries, and get you on the road to publication fast. Better yet, you'll receive the e-booklet "Power Queries" when you sign up for your free subscription. Subscribe today at FilbertPublishing.com
Until next time,
Karen Cioffi, Online Platform Instructor