Wednesday

Benefits of Creating an eBook

You know . . . an easy way to turn your knowledge into possible income is to create a booklet or e-book. And, with an e-book, if you use sources such as Lulu.com and Smashwords.com, it won’t cost a penny. It’s as easy as putting the pieces of a puzzle together.

But, on the flip side, if you’re thinking of doing B2B (business to business) work, businesses would prefer a booklet to hand out to prospects, clients, or employees.

While booklets have their place, today, I’m going to address e-books because they're such an amazing product and they can be absolutely FREE to create! What else can you create for FREE and SELL for whatever you think it is worth? The only cost is your time and some effort.

All you need to do is open a Word document and start typing away. Get all that expert knowledge you’ve accumulated over the year/s and create your content. Just be sure that your content will actually be of value to your readers and reliable.

Pretty easy so far, right?

Now that your content is set, you can add pictures. If you can believe it, this is free also! Just use clip art or visit sites such as Freepixels.com, or MorgueFile.com. Another easy way to do this is to take your own pictures. Download them onto your computer and then upload them into your e-book. If you have a program such as Photoshop Elements you can create all types of variations of one simple photo.

That’s it! Now, it’s time to take your Word doc and upload it to Lulu.com, or other source. You can also use a pdf creator and change your word doc into a pdf file—you have an e-book!

Is that cool!

So, what can you do with that e-book you created . . . well, just about anything!

You can sell it on your site through Paypal or Google checkout, or use a shopping cart service; you can sell it through Lulu or Smashwords; you can offer it as a free gift to entice visitors to sign up for your newsletter. If you’re giving it away as a free gift to subscribers to your site, you can get even more bang for your effort by making it reprint allowable. This is a great way to increase your visibility, create backlinks, and bring traffic back to your site. You can also offer it as a combo with other works you have for sale. And, you will be establishing and promoting your expertise . . . you get the idea.

What? You’re not sure if you can do it on your own? That’s okay, don’t fret.

If you’re a little hesitant about undertaking this task, there is help available at Karen Cioffi Freelance Writer. Whether you’re an author looking for exposure and promotion, or you want to offer a free gift on your site, or want to earn some money with it . . . if you’re a business looking to increase traffic and visibility and sales . . . contact me today.

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6 comments:

Susanne Drazic said...

I've never written an e-book before. Never thought it could be so easy! Maybe I'll have to write one about the recipes I've personally created over the years.

Karen Cioffi said...

Susanne, that's a great idea. It's free, you may as well give it a shot.

Stephen Tremp said...

I've been hearing a lot abour Smashword.com lately. I'm going to check out the link. Thanks.

Stephen Tremp

Karen Cioffi said...

Hi, Stephen,

I've used Lulu.com, but not Smashwords. I am planning to put 3 ebooks on Smashwords during the summer. I've heard it's better than Lulu.

Kristi Bernard said...

This is very helpful. I am working on an ebook now and didn't know where I could get free pictures. Thanks.

Karen Cioffi said...

Kristi, I'm glad the article helped!