Does Marketing Really Matter with VS Grenier
Karen thanks for having me as a guest blogger today. I gave the topic a lot of thought over the past couple of weeks. For those who do not know, Karen asked me share with you about marketing my book, Babysitting SugarPaw while I was pregnant. So without further ado here is my story.
When I first got the go on my picture book, Babysitting SugarPaw being published, I started my email blasts. I had press releases sent out, I posted on all my social sites, talked about it in SFC Newsletter for Writers, did radio interviews, etc. I wanted to build the hype about my book before it even became available. Once it did, I did not stop my marketing campaign. In fact, I stepped it up a notch once it came out.
My publisher sent an email blast about my picture book to their contact list with the cover art, my photo, a blurb on the book. I had them send me a copy of the blast so I could do the same with my contact list. I also had post cards made up of the blast to send out. I sent them to every school, library, preschool, daycare, children’s store, doctors, dentist, and bookstore I could think of or find in my phonebook. I did give-a-ways. I had free coloring pages available on my site. I did contest. I sent copies to blog review sites. You name it . . . I pretty much did it and I was not even done yet with the ideas I was coming up with either.
But then things changed, I found out I was pregnant and I was only just getting warmed up with my marketing campaign. I knew this did not mean the end, but it did mean I would have to stay local with most of my in person promos and change some of my strategy a bit. No big deal. We have a pretty big county here in Southern Utah. Plenty of schools I can visit. Lots of kids to share SugarPaw’s antics with at local events. That was until the H1N1 virus decided to show up.
Talk about putting the breaks on my marketing strategy. My doctor did not want me anywhere near public places being pregnant. Heck, he did not even want to me to shop for food if I could help it. That meant no school visits in the fall. No book signings, no library visits, no nothing to help promote my book in person. I was missing out on a lot of local events in my area. Just my luck. Okay, but I still have the internet . . . right? I could still do interviews, guest blogging, radio interviews, Skype visits, blog talk radio, or blog tours, etc. At least that’s what I was hoping for. But I guess the rain wasn’t enough. No, it had to storm on my book campaign.
I ended up sick, even though I avoided all public places and my hubby did all the shopping, with . . . you guessed it H1N1. I was down for the count. Between being pregnant and sick as a dog, there was nothing left for me to give to my book, Babysitting SugarPaw. I watched as my book sales dropped off the charts.
My book, Babysitting SugarPaw came out July 2009. I have actually ended up only selling a couple hundred copies over the past several months. But do not think because my marketing campaign not going the way I would have like when the book first came out is going to stop me. Just because it has almost been a year, I am not going to give up on my book. Now that I’ve had my baby girl and I’m not sick anymore with that awful flu, it’s time to dust off my marketing strategy and get the hype going again about, Babysitting SugarPaw. Just because a book campaign did not go the way you would like does not mean you should give up on you book. It just means you need to rethink, redo, or adjust it. In my case, it means do all the things now I could not do before.
Books can only do so much on their own. A great book cover and blurb will help if someone picks it up at the store, but it is the author who really makes the sales happen. A long time ago, publishers used to put effort into marketing new releases. Now they focus on their best-selling authors. But if you want to be a best-selling author, you are going to have to work at it because no one is going to do it for you. If you want to see thousands of your books selling, you are going to have to work at marketing your book and building your name.
If you really think about it, why do you know the names of Hollywood Stars, Singers, Book Authors, or any celebrity for that matter? It’s all about the marketing.
A Bit About Virginia S. Grenier
VS Grenier is the Founder & Owner of Stories for Children Publishing LLC. and Editor-in-Chief of Stories for Children Magazine, SFC Newsletter for Writers, and SFC blog Families Matter. She is also a children’s author and freelance editor for Halo Publishing; in addition, to running her own editorial and critique services.
VS Grenier was voted one of the Top Ten Editors of 2007 and 2008 in the Preditors and Editors Reader’s Poll, won 2nd place for her article, “Yes, Virginia, There IS a Santa Claus” in the Preditors and Editors Reader’s Poll for Best Nonfiction of 2007, and won 7th place for her article, “Dinosaur Tracks in My Backyard” in the Preditors and Editors Reader’s Poll for Best Nonfiction of 2008.
VS Grenier learned how to hone her writing skills at the Institute of Children’s Literature, and has been a member of the Society of Children’s Book Writer’s and Illustrators (SCBWI), the National Association of Professional Women (NAPW), and Musing Our Children. Her works include Babysitting SugarPaw, the Best of Stories for Children Magazine Volume 1 anthology and over 30 short stories, articles, and crafts for children along with newsletter articles for writers.
“Having others read what you have written and giving feedback not only makes you a better writer, but you start to understand how a well written story’s voice captures the reader, drawing them into your world of ink,” states VS Grenier.
A California girl at heart, she currently lives in Utah with her husband, their three children, and the family’s big fat cat Speed Bump and miniature schnauzer Taz.
Now for a look at a great children's book about friendship and honesty, Babysitting Sugarpaw:
A little bear named SugarPaw hopes to get rid of his babysitter, Bonnie Whiskers, by getting her into trouble after making changes to his rules chart. As this loving story unfolds, SugarPaw learns about honesty and friendship. Babysitting SugarPaw, with its child-centered plot on getting to know others, is the perfect book for little ones scared of being left alone with a babysitter for the first time. This book will delight three-to-eight-year-old readers, especially those who like to create mischief.
“The prefect book for children who will have their first babysitter soon and also for someone who is going to be a babysitter for the first time.” ~MommyPR.com
You can get your very own copy of Babysitting Sugarpaw at:
Virginia, this book sounds delightful; it's on my to get list for my grandsons. Thank you for being my guest today!
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