Wednesday

Do You Need a Squeeze Page as a Writer?


Why You May Need a Squeeze Page to Make the Most of Your Article Marketing Campaigns

Guest Post By Suzanne Lieurance

Article marketing is a great way to generate traffic to your website or blog. And, if that's ALL you're after, then all you need to do is write quality articles that will appeal to a specific (niche) market. Then, in the resource box at the end of each article, include some compelling reason for readers to click on a link that will take them directly to your website.

However, if you're like most people who are using article marketing as a way to generate new customers or clients - and not JUST more traffic - you might be better off leading readers back to a squeeze page (a separate landing page) instead of your website or blog.

I know what you're wondering - Why is that?

Well, the reason is this. Generally, people don't buy from a website or blog on the first visit. They must get to know, like, and trust the business person who owns that site before they feel comfortable and confident enough to purchase products and/or services from him online. This comfort and confidence doesn't usually happen instantly. It takes time.

The way most people get to know, like, and trust someone who is doing business on the internet is by signing up for this person's mailing list.

Okay, so now you're thinking - But I have an opt-in box on my website or blog. People can sign up for my mailing list right there.

But here's the problem with that. There are probably OTHER things visitors can get distracted by at your website or blog. You might have interesting and informative articles for them to read, an engaging video for them to watch, or even a short audio they can listen to. Before they know it, they've finished visiting your site without ever opting in to your list. And they may never return to the site, so you've lost them as a customer or client forever.

But with a squeeze page, your visitors won't get distracted because all a squeeze page is designed to do is get people to sign up for your list.

If article marketing is driving more traffic to your sites, yet you aren't getting more sign ups for your mailing list, consider a squeeze page and see if you don't get better results.

For an example of a squeeze page, go to http://www.fearlessfreelancewriting.com and don't forget to sign up for my mailing list so you'll start receiving my free newsletter, Build Your Business Write. AFTER you've done that, check out my website at http://www.workingwriterscoach.com to read more informative articles, watch interesting videos, and get other great resources to help build your business.


Suzanne Lieurance is the author of 22 (at last count) published books, a freelance writer, and the Working Writer's Coach.

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2 comments:

Virginia S Grenier said...

Great post. I love Suzanne. I get her weekly emails on writing. She's always looking to help out writers.

Thanks for sharing this Karen. You're also great at helping writers on their journey to publication and success.

Karen Cioffi said...

Hi, Virginia,

Yes, Suzanne is a fountain of knowledge and knows how to share it with others. That's why I always recommend her programs.

And, thank you for your kind words!