It's Summer 2010 Guest Article Wednesday, and this one is important for all us writers - at least those of us who want to sell our books, e-books, and services.
Why You May Need a Squeeze Page to Make the Most of Your Article Marketing Campaigns
By Suzanne Lieurance
Article marketing is a great way to generate traffic to your website or blog. And, if that's ALL you're after, then all you need to do is write quality articles that will appeal to a specific (niche) market. Then, in the resource box at the end of each article, include some compelling reason for readers to click on a link that will take them directly to your website.
However, if you're like most people who are using article marketing as a way to generate new customers or clients - and not JUST more traffic - you might be better off leading readers back to a squeeze page instead of your website or blog.
I know what you're wondering - Why is that?
Well, the reason is this. Generally, people don't buy from a website or blog on the first visit. They must get to know, like, and trust the business person who owns that site before they feel comfortable and confident enough to purchase products and/or services from him online. This comfort and confidence doesn't usually happen instantly. It takes time.
The way most people get to know, like, and trust someone who is doing business on the internet is by signing up for this person's mailing list.
Okay, so now you're thinking - But I have an opt-in box on my website or blog. People can sign up for my mailing list right there.
But here's the problem with that. There are probably OTHER things visitors can get distracted by at your website or blog. You might have interesting and informative articles for them to read, an engaging video for them to watch, or even a short audio they can listen to. Before they know it, they've finished visiting your site without ever opting in to your list. And they may never return to the site, so you've lost them as a customer or client forever.
But with a squeeze page, your visitors won't get distracted because all a squeeze page is designed to do is get people to sign up for your list.
If article marketing is driving more traffic to your sites, yet you aren't getting more sign ups for your mailing list, consider a squeeze page and see if you don't get better results.
For an example of a squeeze page, go to http://www.fearlessfreelancewriting.com and don't forget to sign up for my mailing list so you'll start receiving my free newsletter, Build Your Business Write. AFTER you've done that, check out my website at http://www.workingwriterscoach.com to read more informative articles, watch interesting videos, and get other great resources to help build your business.
Suzanne Lieurance is the author of 22 (at last count) published books, a freelance writer, and the Working Writer's Coach.
You can also check out these programs by Suzanne:
The Children's Writers' Coaching Club
Write More, Sell More, Make More Money Than EVER in 2010 Coaching Program
I highly recommend these programs, and I am a member of both. If you do take my advice and join one or both of Suzanne's programs, please mention my name--I am an affiliate of hers. But, I’d like you to know that I only recommend these programs because I belong to them, and I know their value if you're serious about writing.
Check out these related articles:
7 Steps to Writing for Article Directories
Benefits of Creating E-Books
You may also be interested in:
Writing, Publishing, and Marketing - You Can Do It
Writing for Children One Step at a Time
The Self-Publishing Guide, 2nd Edition
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Until next time,
Author, Ghostwriter-for-hire, Freelance writer, Reviewer