Promote Your Books Through Article Writing

I have a wonderful guest post by the Book Marketing Maven, Dana Lynn Smith:

Easy Ways to Promote Your Book With Articles
by Dana Lynn Smith

An ongoing article marketing campaign is a terrific way to promote your book and yourself. Some of the benefits of article marketing for authors include:

•    Generating direct links to your website or book sales page through the resource box at the end of the article.
•    Establishing nonfiction authors as experts in their field and enhancing the author platform.
•    Contributing to search engine optimization by providing incoming links to your website.
Here are some ideas for leveraging content that you have already written:
•    Compile a list of the best articles from your blog and ezine, along with short excerpts from your book that could be used as articles.
•    Contact bloggers and ezine editors that cater to your target audiences and ask if they would like to use any of your articles as a guest post. When you send the requested article, include a low-resolution photo of yourself. If you use Word 2007, save your articles in Word 2003 format so that anyone can open the files.
•    Submit your articles to a leading article site such as Ezine Articles.  Plan to submit one article every week or two. Incoming links from the article directory sites are given low value by the search engines, due to abuse by spammers and scraper sites. But when a website or blog finds your article and reprints it on their site, you gain a link on a relevant site which can drive direct traffic to your own website, in addition to providing search engine optimization benefits.
•    Join a blog carnival. Blog carnivals are a collection of links pointing to blog posts on a particular topic, or topics of interest to a particular group of people.
•    Post articles on expert sites such as HubPages, Squidoo, eHow, and Google Knol. HubPages and eHow are probably the easiest to get started with.

Be sure to write a good "resource box" or bio to place at the end of your articles, which succinctly showcases you and your book and provides a link to your website and/or book sales page. Keep the resource box to about 50 words, and be sure to include your book title and website address. It's good to offer a free bonus to encourage click throughs to your site.

Don't post the exact same article on your own blog or website that you are posting elsewhere. I recommend posting an article first on your site, then creating a somewhat different version to post elsewhere. This will help avoid duplicate content penalties by search engines.

You can also research the submission requirements of print newsletters, trade publications and consumer magazines that cover your topic or cater to your target audiences, and submit queries or articles where appropriate. Try Wooden Horse Publishing for magazine research.
Resource: Just the FAQs: Articles is a 19-page ebook by MaAnna Stephenson that includes step-by-step instructions for posting on seven popular article directory sites, including

Dana Lynn Smith is a book marketing coach and author of the Savvy Book Marketer Guides. For more tips, follow @BookMarketer on Twitter, visit Dana's blog at, and get a copy of the Top Book Marketing Tips ebook when you sign up for her free newsletter at


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André Damphousse said...

Thanks Karen, this is valuable information. I've never considered Ezines exactly for the reason you mention: low value by search engines. Yet i agree that getting traffic back to ones site is a great promo tool, showcassing you as relevant (as long as what you have to say is relevant that is). Would you consider an Ezine article about an upcomming book a good way to go for promoting it?

Karen Cioffi said...

Hi, Andre,

I'm not quite sure ezines are the way to go about promoting an upcoming book. You might want to consider a press/media release. You can also think about a virtual book tour. If you belong to writing forums ask members if they'd be willing to host you.

The article writing is effective at bring traffic to your site, which in itself will add to the promotion of your book.

André Damphousse said...

Hi Karen,

I appreciate the advice. I have to admit, I joined a forum but wasn't blown away. what forum would you recommend and, since I would be new to it, do you believe members would agree to host me?

Thank you.


Karen Cioffi said...


Forums can be helpful and sometimes a bit tie consuming. If you are new to a forum take the initiative and comment on other members' sites when they post new content.

After a couple of weeks you can explain you are promoting your book and ask it some would be willing to host you.

Make it as easy as possible by providing the content for them to post, including interview questions and answers.

But, be sure to stick around in the group and continue to participate - you don't want to get a reputation as just joining to get help.

Hope this is helpful.

A couple of groups is the Muse Conference Board, Jacketflap, and even Authorsden. The latter 2 have forums you can participate in.

You can also try Twitter and Facebook if you have a following.

Kristi's Book Nook said...

Great information Karen. It's very specific and you give a lot of sites I was not aware of. Thanks.

Karen Cioffi said...

Kristi, I'm glad you found the info useful. When I come across an article I think my readers will benefit from I provide it as a guest post (with reprint permission of course.:))

dana said...

Excellent tips. Really useful stuff .Never had an idea about this, will look for more of such informative posts from your side.. good job...Keep it up

dana said...
This comment has been removed by a blog administrator.
Karen Cioffi said...

Hi, Dana, Thanks for stopping by. I'm glad you found the information useful.