Websites That Work - 7 Key Factors (Part 1)
No matter what product or service you’re offering, having a website is an absolutely must.
While it’s not that difficult to create a website or blogsite using services, such as Wordpress (http://wordpress.com) or Blogger (http://blogger.com), there are essential steps you will need to take in order to create an EFFECTIVE site.
Here is a list of 7 of the most essential and bare-bottom basics that are needed for an effective website:
1. The Name of Your Site
Create a site with your name as the domain name. Even if you already have one or more sites with different names, take the time to create one with your name. This can be your central site that leads to your other specific platforms. Think of it as the Sun to your other orbiting web planets.
If you have multiple sites, include them on your Media Page and on your About You page.
2. The Subheading
When including a site subheading, think of your platform. In your subheading add keywords you want associated with your site. These are words that should quickly inform the search engines and visitors what your site is about.
3. The Opt-in Box
Provide a readily visible opt-in box. This is one of the only ways you will be able to create a mailing list. A useful way to entice visitors to sign up for your info emails or newsletter is to offer a free gift. Usually an e-book, podcast, or video related to your site’s focus is a practical gift.
The opt-in box should be placed in the top portion of your sidebar, and must be immediately visible upon landing on the page – this means it needs to be above the fold line.
Click on the link for PART 2 of Websites That Work - 7 Key Factors.
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