Monday

Websites That Work - 7 Key Factors (Part 1)

Marketing in an oversaturated market is a difficult journey. Whether you’re promoting a book, services, or other product, you will have tons of competition. And, if you don’t have a website, you won’t be able to get in the marketing game.

No matter what product or service you’re offering, having a website is an absolutely must.

While it’s not that difficult to create a website or blogsite using services, such as Wordpress (http://wordpress.com) or Blogger (http://blogger.com), there are essential steps you will need to take in order to create an EFFECTIVE site.

Here is a list of 7 of the most essential and bare-bottom basics that are needed for an effective website:

1. The Name of Your Site

Create a site with your name as the domain name. Even if you already have one or more sites with different names, take the time to create one with your name. This can be your central site that leads to your other specific platforms. Think of it as the Sun to your other orbiting web planets.

If you have multiple sites, include them on your Media Page and on your About You page.

2. The Subheading

When including a site subheading, think of your platform. In your subheading add keywords you want associated with your site. These are words that should quickly inform the search engines and visitors what your site is about.

3. The Opt-in Box

Provide a readily visible opt-in box. This is one of the only ways you will be able to create a mailing list. A useful way to entice visitors to sign up for your info emails or newsletter is to offer a free gift. Usually an e-book, podcast, or video related to your site’s focus is a practical gift.

The opt-in box should be placed in the top portion of your sidebar, and must be immediately visible upon landing on the page – this means it needs to be above the fold line.


Click on the link for PART 2 of Websites That Work - 7 Key Factors.

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MORE ON ONLINE MARKETING

10 Must-Know Tips on Creating a Search Engine Optimized Website
Don't Make These Landing Page Mistakes and What to do If You Have



4 comments:

terri.forehand said...

Good advice, tips I should be following myself to focus my writing.

Terri

Karen Cioffi said...

Hi, Terri, Thanks for stopping by.

Deana said...

Great points! I'm alwasy looking for the extra spruce:)

Thanks for stopping by my blog and following...back at ya;)

Karen Cioffi said...

Hi, Deana,

Thanks for stopping by and the follow!