We're back with Part 2 of Websites That Work - 7 Key Factors.
A brief overview of Part 1:
Factor One: The Name of Your Site
Factor Two: The Subheading
Factor Three: The Opt-in Box
To read the Part 1 post, click here: Websites That Work Part 1
Now for Websites That Work - 7 Key Factors (Part 2)
4. The ‘About Me’ or ‘About Us’ Page
Let the visitors know who you are with an About Me Page. This is especially important on sites that do not use the site owner’s name as the title. There are so many sites where a visitor needs to search to see who the site belongs to – it can be a bit frustrating, as well as a waste of the visitor’s time. There are even some sites that do not offer this information.
Along with the names of the site’s contributors, you should let the visitors know what the site is about, what they can expect from the site, what information will be provided.
The About Me Page should include a bio along with any pertinent schooling and/or training. Most visitors want to know who is posting the content and what qualifies them to offer that particular information.
Providing this information allows the reader to develop a relationship with you.
5. The Media Page
Create a Media Page. This page will tell visitors what you’ve written and other qualifications that make you an expert in your field. You should also include your books, reviews of your work, brief synopses and possibly excerpts, links to the sales pages, testimonials and awards, links to interviews others have written on you, events/workshops you’ve presented, your appearances, and links to all your other sites.
6. The Contact Page
Your contact information needs to be available. This means having a Contact Page that offers a contact form, or your email address. A visitor may have a question, comment, or request for your services; you want that visitor to be able to know how to reach you.
7. The Resource Page
Probably the second most important factor that will make visitors find your site valuable is providing a Resource Page. This page should provide links to pertinent books, sites, and tools related to your niche. Visitor will appreciate the effort and information, thereby making your site of value to them. It will also prompt them to link to your site, and recommend it to others.
And remember, when creating a website, simple is usually best.
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