Keep Your Websites Up to Date - Powerful Book Marketing Strategy – Joint Ventures http://www.karencioffiwritingandmarketing.com/2011/05/effective-book-marketing-strategy-joint.html Hire a Proofreader http://www.karencioffiwritingandmarketing.com/2011/04/hire-proofreader-by-dan-poynter.htmlWriters on the Move has a New Look and Logo
As authors and writers, we all know how marketing strategies and tools are constantly changing and evolving, so to keep up with it all, we need to:
1. Pay attention to what's going on
2. Pay attention to marketing models that work
3. Change our marketing strategies correspondingly
In regard to your blogsite or website:
The design of a website or blog is the first thing a visitor will see. Having a welcoming site is much like a book cover, or the hook beginning of your book; it's there to attract, lure, and even grab the reader.
This is a marketing strategy and should be thought out carefully. Another tip, is that most marketers recommend having a simple site, one that doesn't take anytime to load.
Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works. In fact, simpler usually leads to a higher conversion rate.
To reinforce this simple is better strategy, Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google.
Keep it Fresh
Keep your website fresh. Along with the 'visuals' of the site, make sure all your content is up-to-date. Be sure your copyright and contact information is also up-to-date.
Nothing makes a site look stale than have outdated information. Visitors won't trust your authority if you can't manage to keep your site and its content fresh as a daisy.
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