According to Riklan, the first two ‘core’ ways to establish a successful online business, one that generates income is to:
1. Create your own product to sell.
2. Create your service to sell.
Please understand that when you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want.
What are some of the products and services you can create and sell online?
7. White papers
8. Your writing skills as a ghostwriter, freelance writer, or copywriter
9. Speaking engagements
You can see there are a number of things you can create and sell. And, when you create one product, you can always turn it into a number of others.
For example, if you present a live chat workshop be sure to have it copied. You can later create a report from the transcript and/or create a podcast. You can also create an ebook from the content you prepared for the workshop.
The same can be done for any of the products or services mentioned above. Rework the original content into as many other products you want.
But, take note that just having a business or a product to sell won’t necessarily generate an income. You need to attract potential clients and/or customers to your website and opt-in box, kind of like a magnet.
Why is it so important to attract visitors and potential clients to your site and get their email addresses?
Statistics show that a first time visitor will not buy what you’re offering. But, if you have that person on your mailing list, you have the opportunity to try again and to promote other products or services you have for sale.
Along with your products and services, you can become an affiliate marketer to other products and/or services you feel are of value. This creates a win-win-win situation. The product creator gets a sale, you get an affiliate fee, and the customer gets what he wants or needs.
So, the key is to offer something the visitor will feel is worth his valuable email address.
What is the most effective strategy to use to motivate someone to give their email address and increase your subscriber list?
The number one way to do this is by offering a FREEBIE. The visitor subscribes to your mailing list and then gets the freebie. This is known as an ethical bribe.
Obviously, the freebie must be something people want or need. If you have a health site focused on allergies, visitors will want information on allergies, maybe a report on the latest allergy statistics, or alternative strategies for alleviating allergy symptoms.
You need to provide a freebie that is geared toward your target market, something that offers a solution to their problem or provides something they want, and one that will help establish you as an expert in that niche.
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