Monday

Creating, Promoting, and Selling in the Writing World

I recently attended a teleconference presented by David Riklan, a well-known marketing expert and the founder of SelfGrowth.com. The focus of the topic was creating a successful online business from scratch.

According to Riklan, the first two ‘core’ ways to establish a successful online business, one that generates income is to:

1.    Create your own product to sell.
2.    Create a service to sell.

Please understand that when you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want.

What are some of the products and services you, as a writer, can create and sell online?

1. Books
2. eBooks
3. Podcasts
4. Workshops
5. Teleclasses
6. Webinars
7. White papers
8. Your writing skills as a ghostwriter, freelance writer, or copywriter
9. Speaking engagements
10. Coaching
11. Videos
12. Animations

You can see there are a number of things you can create and sell. And, when you create one product, you can always turn it into a number of others.

For example, if you present a live chat workshop be sure to have it copied. You can later create a report from the transcript and/or create a podcast. You can also create an ebook from the content you prepared for the workshop.

The same can be done for any of the products or services mentioned above. Rework the original content into as many other products you want.

But, take note that just having a business or a product to sell won’t necessarily generate an income. You need to attract potential clients and/or customers to your website to become a mailing list subscriber. You need to get them to click on your opt-in box.

Why is it so important to attract visitors and potential clients to your site and get their email addresses?

Statistics show that a first time visitor will not buy what you’re offering. But, if you have that person on your mailing list, you have the opportunity to try again and to promote other products or services you have for sale.

Along with your products and services, you can become an affiliate marketer to other products and/or services you feel are of value to your subscriber. This creates a win-win-win situation. The product creator gets a sale, you get an affiliate fee, and the customer gets what he wants or needs.

How to you promote your product or service:

To promote what you're offering, you need a number of things, the first three are:

1. An optimized website
2. A content marketing strategy
3. An inbound marketing strategy

Once you get the visitor to your website, the next step needs to take place. He needs to say YES to your call-to-action. In this case it would  be clicking on your email list opt-in box.


What is the most effective strategy to use to motivate someone to give his email address and increase your subscriber list?

The key to getting an email address is to offer something the visitor will feel is worth his valuable email address. The number one way to do this is by offering a FREEBIE. The visitor subscribes to your mailing list and then gets the freebie. This is known as an ethical bribe.

Obviously, the freebie must be something people want or need. If you have a health site focused on allergies, visitors will want information on allergies, maybe a report on the latest allergy statistics or alternative strategies for alleviating allergy symptoms.

You need to provide a freebie that is geared toward your target market. It must be something that offers a solution to their problem or provides something they want. It should be something that will help establish you as an expert in that niche. And, it must be perceived as having 'real' value.

This is the process of creating a product or service, promoting it, and selling it through your mailing list.

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2 comments:

CJ said...

Finding your site has been very timely for me. I am in the process of creating my own writing website. Great Info and Great Blog.

Thanks for visiting Killing Superwoman.

CJ

Karen Cioffi said...

Hi, CJ,

Thank you! And, thanks for the follow!