Wednesday

Autoresponders and Sales

Being inventive and flexible is key to a writer's success. While writing books may not make you wealthy, it is a calling card for other writing ventures that will help you supplement your income and possibly earn a living.

One such money making writing strategy is creating and emailing an e-course. And, it's actually rather easy to do. The required tools: a substantial article or a report and an autoresponder.

To explain how this works, I have a guest post by book marketing expert Penny Sansevieri.

Using an Autoresponder to Create More Sales
by Penny Sansevieri

Quite simply, an autoresponder is a piece of software that enables you to send emails to people automatically. This doesn't mean that it writes the emails for you and it doesn't involve spam or sending unsolicited email. What it means is that you set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.

The importance of this cannot be underestimated. Time and time again Internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.

You can use an autoresponder to essentially send emails out to your prospect list, even when you're not at a computer. What you do is you create, let's say, a seven-part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time, and then anyone joining that list will automatically be sent those emails for the next seven days.

This doesn't matter if you're online or if you're away from the computer. The emails will get sent automatically. The prospects also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.

The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product on your website? Chances are it's less than seven.

They'll land on your homepage or somewhere else on your website and they'll look at your offering, but the majority of your sites visitors will disappear. Unless you can get them onto an opt-in mailing list, either a course or free information that is of multi-part format, the chances are you will have lost them forever. You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product.

This is the system I use and recommend: Aweber .com

Over the next few newsletters I'll be covering five steps built around this one simple idea - building a "money magnet" that will turn prospects into customers (sales) for you on a regular, automated basis. Stay tuned for the details!

Tip offered by Susan Gilbert, AME's Search Engine Marketing Expert and Web 2.0 company owner, http://www.susangilbert.com/, which provides Social Networking websites and services.

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Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

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MORE ON INBOUND MARKETING

Blogging and Conversion – How to Get More Juice Out of Your Efforts
Email Marketing and Call-to-Actions (CTAs)
10 Simple Steps and 5 Powerful Benefits to Content Curation

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