How to Drive Traffic to a Website Using Expert Content

You’ve created a writing product or service and have taken the necessary steps to create a clearly defined and relatively simple and SEO friendly website. You’ve also created a quality and valuable FREEBIE that provides a solution to the reader’s problem, need, or want. This is important, because it’s this freebie that will motivate visitors to subscribe to your mailing list.

Now, the question is:

How to Drive Traffic to a Website to Take Advantage of Your Freebie?

The answer: Create an information funnel with expert content. This marketing strategy helps establish you as an authority in your field and drives traffic to your site.

As with the freebie, your content should be focused with your target market in mind and should be valuable. And, remember, any content you publish is a reflection of your writing ability, so it should always be quality writing.

Okay, now you know how to drive traffic to a website: you have the site, the product or service to sell, the freebie, and the content, but where should you put your content to lure those potential customers back to your site?

Places to Publish Your Expert Content?

There are a number of places to post your content, including:

1.    Your blog and/or website/s
2.    Guest blogging on quality sites related to your niche and target market
3.    Article directories
4.    Newsletters
5.    Joint ventures
6.    Reprint strategy - allow others to reprint your content with your byline

Just keep your eyes and ears open for opportunities to share content. Each new site that features your content has its own set of readers, kind of like another neighborhood or town; those readers may very well share your content, continuing to broaden your reach. And, in regard to reprint strategy, you have the capability of broadening your reach even more.

It’s important to remember that the purpose of bringing traffic back to your site is to get email addresses, increasing your subscriber list. In marketing, the subscriber list is Golden.

How to Drive Traffic to a Website - Four Main Strategies That Will Help Get You Traffic:

1. Use social networking sites.

Take advantage of sites such as Twitter, Facebook, Linkedin, Pinterest, and GooglePlus. Promote your articles and other content on these sites. Your offer and opt-in should be readily visible on the page you’re linking to. You don’t want the visitor to have to scroll down to find your freebie offer.

2. Get involved in article marketing.

Write and submit quality articles to article directories. The content should impress the reader enough to look at your bio/byline. Be sure the link you include goes to the site or page that has your freebie offer and opt-in box.

With a number of article directories, the allowed word count for your bio will be a percentage of your article content, so write tight and choose your words carefully.

While there are hundreds, probably thousands of online article directories, here are ten to start you off:

1. (probably the largest)
4. (associated with Yahoo)

The first four currently seem to have the largest reach at this time, but remember, in the marketing world strategies and the top contenders can change overnight.

Since services change frequently, there's no guarantee that each service in the list is still live.

3. Joint ventures is the third strategy for driving traffic to your site.

According to Peggy McColl, best selling author of Your Destiny Switch, this strategy is the single most effective way to get major traffic and sales in a short period of time, usually within a 24-48 hour window. Done properly, it has the potential to launch you into Amazon and/or Barnes & Nobles bestseller status, and has even created NY Times bestsellers.

Here’s a link to an article explaining a bit more about joint ventures:
An Effective Book Marketing Strategy: Joint Ventures

4. For long-term traffic effectiveness, search engine optimization (SEO) should be used.

Making the search engines aware of your site and content is essential in online marketing. You also want to ensure the search engines categorize your content correctly through relevant keywords. This is accomplished through a SEO friendly website and using relevant keywords in all your quality content, especially your titles and subtitles.

While there is much more information on how to drive traffic to a website, creating a writing product or service, and promoting and selling it, these tips are some of the basics to help you get started in the right direction.


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