The Frugal Book Promoter, Second Edition

Today, Wednesday, October 5th, is Carolyn Howard-Johnson's launch for The Frugal Book Promoter, Second Edition. Being a huge fan of Carolyn's books, I'm thrilled to include my blog in it's promotion.

So, without further ado, here it is:

Here's the book you writers have been looking for!

The second edition of The Frugal Book Promoter is an updated version of the multi award-winning first edition. It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also l earn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

When you buy the book today, you'll receive more than a dozen great bonuses for writers 

Click here to Buy the Book!

And, here's an article from the book, just to whet your appetite:

New Math Adds Up To FREE Publicity

By Carolyn Howard-Johnson

(An excerpt from the updated and expanded second edition of The Frugal Book Promoter: How to get nearly free publicity on your own or partnering with your publisher)

The new math for free publicity is: E-book + E-gift = Promotion. Oops. Error. Make the answer FREE promotion!

There are three magical concepts to this e-book formula

1. Accidental
2. Free
3. E-book.

My best promotion ever, a free e-book called COOKING BY THE BOOK, accidentally fell into my lap and it uses all three of that formula. I’ll share more about these three promotional potions a bit later.

COOKING BY THE BOOK began when more than two dozen authors from several countries contributed to a book that would be given away free to anyone—as a gift of appreciation to the support teams it takes to write and market a book and to the legions of readers who cook but were probably never exposed to our books. Each invited author had written at least one kitchen scene in his book. Each segment of the cookbook begins with an excerpt from that scene, the recipe comes next and that is followed by a short blurb about the author.

This cookbook e-tool is a cross-pollinator. Each contributing author was to publicize it any way he or she chose. Participants promised to promote it and not to charge for it. That way each contributor benefited from the efforts, the lists, and the contacts of the other authors. We had some superior promoters among us:

§  Most of us set up a page on our websites. 

§  Contributor Peggy Hazelwood promoted it in her newsletter for book lovers.

§  Mary Emma Allen featured it in the columns she writers for New Hampshire dailies, The Citizen and The Union Leader.

§  David Leonhardt, (http://thehappyguy.com/ ) author of CLIMB YOUR STAIRWAY TO HEAVEN, incorporated the cookbook into a Happiness Game Show he uses in his presentations.

§  We gave away coupons for this book at our signings. Because it cost nothing, it could be given to everyone, not just those who purchase a book.

§  I used the e-copies as thank yous to people who visit my site.

§  Some included information on these freebies on the back of  business cards and bookmarks.

§  I queried site editors whenever I ran across another place that seems as if our CB Book would interest their audience.

Reviewer JayCe Crawford (http://www.authorsden.com/jaycecrawford) said, “For a foodie-cum-fiction-freak like me, this cookbook is a dream come true.” That review has popped up in places we didn’t know existed.

Our most startling success came from sources we had no connection to. It was featured in Joan Stewart’s The Publicity Hound, in Writer’s Weekly, on MyShelf.com, in the iUniverse newsletter and more. I had the highest rate of interest I’d ever had when I queried radio stations for interviews and that was in competition with a pitch for my novel THIS IS THE PLACE just before the 2002 games in Salt Lake City and an intolerance angle on the same novel right after 9/11.

Wait, we're not through yet. Mother's Day is coming. It is always an occasion for us repeat our publicity blitzes every year, because--if you haven’t noticed--mothers tend to do lots of cooking. This book was so successful I collaborated with Sarah Mankowski on a similar one called SEASONED GREETINGS for holiday promotional blitzes.

Back to those three magic words:

1.                        Accidental: I don’t take credit for knowing a good thing when I saw it. What I learned from this experience is to never dismiss something that is placed on your desk without careful consideration--even if it seems vaguely hokey. I nearly did just that. It seemed like a lot of work to give away free. Now I do that kind of thing all the time.

2.                        Free: This charmed word convinced editors to offer our cookbook as a freebie to their readers. Usually the contributing author who pitched it was privileged with their own promotional site’s URL being used as a link but when some editors chose to place the entire cookbook download on their own sites, we all benefited just the same.

3.                        E-book: An e-book is easy for readers to obtain. The author need not budget for postage or processing expenses. In the invitations, queries, and releases I sent out, I emphasized a no strings attached attack: I assured everyone that they would not be expected to register to the site, sign up for a newsletter nor purchase a thing. The E-book concept is also important because—though it may not be new to you and me—the media is still infatuated with it.

Here is a fourth magic word. Cookbook. It has universal appeal. You might find something else that works better for you. I’ve been thinking of doing something similar utilizing the subject of genealogy because my novel is based on the stories of my own ancestors--four generations of them. It is not necessary that the freebie be knitted to your primary title; you may benefit by a theme that reaches out, draws in those who might not otherwise be exposed to your work. Your idea may appeal to a narrower audience but niche markets work, too. Everyone loves something that is FREE.

COOKING BY THE BOOK and my other e-books are like hospitality gifts. Only better. That's because they promote not only my work, but that of others.


When you buy the book today, you'll receive more than a dozen great bonuses for writers 

Click here to Buy the Book!


Carolyn Howard-Johnson is the author of the award-winning This is the Place, Harkening, and Tracings. She is also the author of  the How To Do It Frugally series including The Frugal Book Promoter which won the winner of USA Book News' Best Professional Book and the Irwin Award and the The Frugal Editor: Put Your Best Book Forward to Avoid Humiliation and Ensure Success.

Carolyn Howard-Johnson

Instructor for the renowned UCLA Extension Writers' Program

Author of the multi award-winning series of HowToDoItFrugally books:

The Frugal Book Promoter
The Frugal Editor
The Great First Impression Book Proposal
Great Little Last-Minute Edits

E-mail: HoJoNews@aol.com
Web site: http://www.howtodoitfrugally.com

Carolyn, Best Wishes for an out-of-the-ballpark book launch!


Carolyn Howard-Johnson said...

Thank you so much for this, Karen. I know this new edition will help even those who have the old one! And then there are those great bonuses, right? (-:

Here is the link directly to the bonus page. http://bit.ly/qHi6DZ Some generous friends gave full books and people like Kathleen Gage and Dan Poynter contributed articles and e-books to help writers, too!


Karen Cioffi said...

Carolyn, I loved the first edition and will definitely be getting the new edition!

Sheila Deeth said...

I love the story about the free cookbook. I suspect I would have dismissed the idea without thinking, and missed out on a great opportunity. Lots to learn. Thanks for promoting this.

Karen Cioffi said...


Thanks for stopping by. That's what's great about reading of other author's successes.

Magdalena Ball said...

Great ideas for utilising freebies Carolyn, and may I also say that I've read this book in its entirety and it's superb - really jam packed with ideas that take advantage of new technologies. I'm so excited to be participating in the giveaway (practising what you preach!). If anyone wants to read my review it's here:

Karen Cioffi said...

Maggie, I just ordered the new edition and can't wait to read it.