Writing Strategy: Pen Names and Pseudonyms

Today's guest post is by freelance writer Elaine Hirsch.

Using pseudonyms for the purpose of identity concealment while writing provocative and engaging literature is a time-honored practice. The Founding Fathers wrote the seminal Federalist Papers under the collective pseudonym Publius. There were even opposing views to the Federalist Papers written under different pseudonyms such as Cato and Brutus.

Pseudonyms have been a mainstay of literature, sometimes as collective pen names (Ellery Queen), or as aliases. Stephen King used the name Richard Bachman ostensibly to test whether his success as an author had anything to do with his own persona. While it may not do to write one's master's degree dissertation under a pen name, outspoken academics have long disguised their writings when necessary, and still do so today.

Online privacy and the possibility of anonymity are two transcending issues of internet communications. Pseudonyms abound in the blogosphere, and they are utilized for different reasons.

For example, Beatles drummer Ringo Starr, whose real name is Richard Starkey, adopted the name because of the abundance of rings he wore. Despite having little to do with his actual name, Ringo Starr stuck and Starkey has since been known as Ringo Starr for his contributions as a drummer for the Beatles.

Keeping one's employment is also a logical reason for using an online nom de plume. Notorious blogger Belle de Jour turned out to be Dr. Brooke Magnanti, a research scientist who blogged about her life as a London call girl while finishing her forensic science doctoral studies at the University of Sheffield.

Others may want to start out with pseudonyms until they find their voice, or until they feel comfortable their writings aren't going to get them fired immediately. Such is the advice of Dr. Allen Roberts, an American emergency room physician for whom blogging became an emotional outlet.

Keeping oneself out of jail is another sound reason for writing pseudonymously. Fake blogger JT LeRoy may have been a literary hoax perpetrated by author Laura Albert, but the character's online musings could have attracted the attention of law enforcement.

Pseudonymous writing does not translate well to all situations or topics. Whistleblower blogs may necessitate pseudonymous authorship, but academia generally shuns pseudonyms use since it doesn't conform to the responsibility and credit principles of attribution. In any case, writers, readers, and critics should keep in mind that whatever a pen name's ups and downs, there are certainly situations where pseudonymity is justified and even necessary.

Elaine Hirsch is kind of a jack-of-all-interests, from education and history to medicine and videogames. This makes it difficult to choose just one life path, so she is currently working as a writer for various education-related sites and writing about all these things instead.

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Writing an Ebook – What’s Stopping You? Part 1 of 4 Part Series

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SEO Marketing Tips to Help Get Links to Your Site

The most effective way to get links to your site is through content and SEO marketing.

Here are the four of the most popular SEO strategies to use:

1. Write keyword optimized and quality blog posts and alert your social networks that there’s fresh content on your site. If it’s valuable content, readers will be motivated to share it with their networks. The more shares and engagement a post gets, the more authority search engines will place on it.

Part of this optimization is optimizing the images you use on your website.

Sites like WordPress allow you to attach a title, alt title, description, and link to every image you use on your site. Search engine utilize this information in their categorization and indexing of your site.

2. Do guest blogging on quality and ‘relevant to your platform’ sites. Do your homework by finding and researching relevant sites that you'd like to guest on. Notice what the sites writes about. Read the guidelines very carefully. Submit a query.

3.  Post quality and polished content to article directories that other website and blogsite owners will find of value and can post to their sites for free.

While this strategy doesn't hold that same 'punch' it used to, it still has the power to broaden your visibility and reach. You just never know who may be searching that directory for information.

When writing for article directories or even guest blogging, make your ‘author bio’ as compelling a possible. You want to get people to click on your link. Your ‘bio’ is just as important as your article content. The reader needs to know that by clicking on your link, she will be benefited with more valuable information, tools, or freebies.

As an example, Joe Smith could use the following as his author bio:

Joe Smith is a published author, ghostwriter, and freelance writer. Learn more about writing and marketing at www.

It’s not likely that people will really care about what Joe Smith does – what they want is to know what will be in it for them if they click on his link. It’s all about the WITFM (what’s in it for me).

So, a more effective author bio might be:

To get more 'results' out of your writing and marketing efforts and to pick up your complimentary copy of "Get Your Freelance Writing Soaring," go to

Do you see and understand the difference? Make the reader want to click on the link.

Also, the link the reader clicks on for this information should go to a specific landing page. It may be for your email opt-in or other CTA. Just be sure the page is focused and free of distractions.

4. Create and publish informational videos to sites like YouTube. Video marketing is a must today for creating visibility and website traffic. And, it's one of the best 'conversion' tools.

Another strategy to use to get traffic to your site is ‘link bait.’

With this strategy you submit well written and valuable articles to sites like and even article directories like Ezine Articles. If the article is very informative or entertaining, or the ‘good’ form of controversial, it will get picked up by the site and put on its home page. Now you’re talking lots of visibility and traffic resulting in lots of links.

Most important of all, is to write useable and fresh content that readers will want to share!

All these tips will help generate more visibility and traffic to your website, increasing your links and hopefully your conversions.

There is obviously much more involved in SEO marketing, but this is part of the basics.


Conversion - this is the process of a visitor saying YES to your call-to-action. In other words, a visitor subscribing to your mailing list, or a visitor clicking on your BUY NOW button for a service or product. It's the process of having a visitor take the desired action you want.

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The Power of Kindness

I know this is a departure from my regular postings, but I read a touching story yesterday, sent from Hope Clark, in the Funds for Writers newsletter. It told the story of a freshman nerd who got bullied and a kind stranger who took action.

The gist of the story: Walking home from school one Friday, a boy noticed another boy (the nerd) carrying a load of books. Watching, he saw a group of kids deliberately knock him down. He felt sorry for the boy and instead of just walking by, he stopped and helped. The boys ended up becoming best friends.

Years later, when graduation came around, the nerd had thrived during high school and was giving the graduation speech. He revealed that the Friday he met his best friend, he planned to kill himself that weekend. That's why he had all his books and belongings from school, to save his mom the grief of having to get them. His best friend, without ever knowing until then, had saved his life with a simple act of kindness and friendship.

This is not the only story about how a kind act actually saved someone's life; there are many such true stories.

The point is: One small act of kindness can turn someone's day around, can turn anger into calmness, can save a life.

And, that act of kindness can have a rippling affect. That high school nerd went on to become a doctor - who knows how many lives he saved or might save. But it doesn't have to be in the form of a doctor, it can be another act of kindness, a smile, a helping hand to someone else.

I recently listened in on a webinar about breaking through your own stumbling blocks, no matter how deep rooted they are. One of the points delved into the fact that each of us is from an original source, most of us consider that source God. Since we're all created by God, we are all basically one.

While this isn't a great revelation, this philosophy has been around a while, it does remind us that we should do unto others as we'd have them do to us . . . since we are all one.

Would you prefer a kind word or an angry word, a smile or a frown, being brought down or encouraged, a slap or a kiss. You get the idea.

Our actions cause reactions in those we interact with - you just never know what that one simple act of kindness or friendliness will cultivate.

The world has many heroes, such as firefighters, those in the military, the police, rescuers, and so on, who risk their lives to help others and save lives. A kind word, an act of kindness, a friendly gesture, while not heroic and on a much smaller scale, has the same capability.

Years ago I listened to a speech about how during the gold rush people worked hard to search through dirt and rock to find gold. It brought out that we should do the same toward people. Rather than quickly finding fault, take the time and effort to search for the good in others. Search for the gold.

Karen Cioffi, the Article Writing Doctor



Testimonials and Forewords for Your Book

Today's guest post is by Dan Poynter and it has great information on getting valuable testimonials and forewords for your book/s. And, this is important whether you're an author or you're using books and book marketing as part of your authority building strategy for building your business.

Gathering Testimonials and Forewords

by Dan Poynter

More than 300 titles are published each day. There is no way anyone can know and rank them. That is why the book industry relies so heavily on blurbs.

A blurb is a short sales pitch or review of a book usually printed on the jacket or in an advertisement. The word was coined by Gelett Burgess, a Boston-born humorist and author [1866-1951).

Testimonials, endorsements and quotations or “blurbs” sell books because word-of-mouth is one of the most powerful forces in marketing. Anything you say about your book is self-serving but words from another person are not. In fact, when readers see the quotation marks, it shifts
their attitude and they become more receptive.

Harvey Mackay placed 44 testimonials in the frontmatter of Swim with the Sharks; he had endorsements from everyone from Billy Graham to Robert Redford. Did these luminaries buy a book and write unsolicited testimonials? Of course not. Mackay asked for the words of praise.

Your mission is to get the highest-placed, most influential opinion molders in your field talking about your book. You have more control than you think over whom you quote, what they say and how you use their words. The easiest and most logical time to gather blurbs is following peer review of the manuscript. Testimonials are not difficult to get if you follow this two-step process.

Most testimonials are superficial, teach the reader nothing and lack credibility.
—Ron Richards, President, Venture Network.

Step #1. Send parts of your book out for peer review. Smart nonfiction authors take each chapter of their nearly complete manuscript and send it off to at least four experts on that chapter’s subject.

Step #2. Approach your peer reviewers for a testimonial. Now the target is softened up. You are not surprising them by asking for a blurb for a book they haven’t even seen. In fact, since you matched the chapter to their individual interest, they have already bought into the project and
become familiar with your work.

Now, draft the (suggested) testimonial yourself. In order to get what you need and in order to control the blurb, draft a suggested testimonial. Then include a cover letter like this: I know you are a busy person. Considering your position and the direction this book takes, I need a
testimonial something like this: . . .

Drafting a testimonial is a creative act; it takes time and careful thought. Editing is easier than creating. Your endorser does not even know how long the blurb should be. So, provide help. Some 80% will just sign off on your words, 10% will add some superlatives and 5% will get the idea and come up with something much better.

Forewords are approached in the same manner as endorsements. What you get back from the writer is just longer.

Gather testimonials by putting words in their mouths.

Dan Poynter does not want you to die with a book still inside you. You have the ingredients and he has your recipe. Dan has written more than 100 books since 1969 including Writing Nonfiction and The Self-Publishing Manual. For more help on book writing, see © 2003

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Let me help you get one - check out The Article Writing Doctor



What is SEO and SEO Marketing?

(Revised 2015)

If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.” SEO is the means to accomplish this.

SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.

And, now there are also the social engines that the social media networks use to rank your shares to their channels.

Every online marketing strategy should include SEO optimization. This strategy, again, encompasses processes and techniques used to make your website and its content search engine and reader friendly . . . and shareable.

SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

In other words, you want your content to be optimized and valuable enough for the search engines to perceive it as one of the best results to an online searcher's query.

What helps the search engines determine the value and authority of your site and content is the reactions of your readers.

Get lots of traffic? Search engines notice.
Get lots of shares? Search engines notice.
Get lots of comments? Search engines notice.
Get lots of followers and connections through social media? Search engines notice.
Get lots of engagement, such as mentions and conversations? Search engines notice.

And, all this matters.

Another explanation for this marketing strategy

It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a page view on the page the link leads to.

Another aspect to this is if the content is quality enough, the visitor may use the link to that particular page on their own website, possibly referencing it.

The more 'quality' inbound links to your site – relevant to your site's topic - the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is even more effective for ranking. These links are considered a higher ‘ranking vote’ by Google and establishes your site as having even more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. And, the content must be engaging and shareable.

While keywords don't have the same power-punch they used to, they still help the search engines find and categorize your content.

If you'd like to check out a keyword tool, you can go to

Click on the Google Keyword box and it will take you to the Google Adwords search tool.

More on Inbound Marketing:

Blogging and Conversion – How to Get More Juice Out of Your Efforts
SEO Marketing and Social Engines
10 #SocialMedia Practices You Should Avoid

Book ( and Content) Marketing Strategy: Blog Commenting and Sharing Posts

As manager of a marketing group I'm always on the outlook for ways to generate and increase visibility, readership, and subscribers . . . and increase traffic. I find it interesting that people in general don't seem to get some of the very simple marketing strategies they can use to increase their own visibility and that of others at the same time.

One of the simplest book marketing and content marketing strategies to use is commenting on blogs, quality blogs in particular. Share those blog posts through all available clickable social networks.

Many writers and marketers don't realize that when you comment on a blog, it's picked up by the search engines. And, by leaving a clickable link back to your site in your relevant comment, you may very well draw traffic. (Everything you do online is picked up by search engines.)

Aside from the search engine visibility aspect of commenting on blog posts and sharing them on your social media networks, this strategy establishes connections.

By commenting, you form a connection with that blogger. Since, the majority of bloggers pay attention to who's commenting on their sites that blogger will actually see YOU, thereby forming a connection.

Tip here about the service you're using to leave that comment: Always make sure you add your name and website address when applicable. Just be careful with leaving your URL. Blog sites are leery of links they're not familiar with and may just delete your comment.

A better and safer way to gain visibility in this manner is to use use the profile sections on all your networks.

If you're using Blogger, be sure to complete your Blogger profile information, which should include your links. And, be sure to do the same with your Google+ profile, LinkedIn profile, Facebook profile, and Twitter profile. Keep them up to date.

While this may take a couple of minutes to initially set up, it's more than worth the time and effort. Having your profiles completed gives you visibility each time you comment your name. Your links are also a click away.

Building Your Authority

Along with the visibility aspect of commenting, by sharing informative, interesting, or entertaining posts, you provide a service to those who follow, friend, or connect with you.

This simple act creates a relationship between you and your followers or connections, establishing you as a source of information. And, if it's informative content you're sharing, you'll enhance your expert status. Along with this, building your expert status or authority is a key element to building traffic and subscribers.

According to an article in, "Social Signals and SEO: Focus on Authority," it's all about "building your own audience and establishing your own authority."

Some of the most popular sources to share information are: Twitter, Facebook, GoolePlus, Linkedin, StumbleUpon, and Pinterest. If you know of others, please share! 

Make it Easy

As the website or blogsite owner it's your responsibility to have SHARE buttons in place. If they're not in place, a visitor to your site can't share the post. Adding SHARE buttons is a simple task with content management tools, like Wordpress and Blogger.

In Blogger, just scroll down the Gadgets list in Design and find a SHARE gadget.  In your WordPress' Dashboard go to Plugins, Add New, then do a search for SHARE plugins and find one that you like.

Note: Blogger isn't very SHARE friendly. It's difficult to find 3rd part gadgets that work properly and it doesn't offer its own 'good' Share Buttons.

So, to increase your own visibility and help your fellow bloggers, SHARE the posts you read. Even if you don't have the minute it takes to type a relevant comment - CLICK ON THOSE SHARE BUTTONS!

P.S. Like this post? Please share it!


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10 Point Website Check Up

Today I have a guest article from the Book Marketing Expert Newsletter that gives 10 excellent steps you need to take to be sure your site is doing what it's intended to do: be effective in funneling in visitors, keep the average surfer there long enough to see what you're offering, and supporting conversion. And now, off we go:

Your 10 Point Website Check Up 
by Penny Sansevieri

So you have a website, congratulations! Now let's make sure it's doing what it is supposed to be doing for you. Read: selling your book or product. While websites will differ in color, layout, and target audience, there are a few things that need to remain consistent. Let's take a look at them.

1. Editing: Your website needs to be edited. There is no discussion on this topic at all. And don't self-edit. Hire someone to go through your site page by page and make sure you don't have any typos. Finding mistakes on your site is like finding typos on a resume. Doesn't bode too well, does it?

2. Website Statistics: do you know your site stats? Did you even know you can get them? Site statistics are part of every website design. If you don't have access to them make sure you get this. A good site stat service is Google Analytics, pretty comprehensive actually and easy to integrate into your site. You should know your traffic patterns and learn to read these reports (it's a lot easier than it sounds). This way you'll know what your site is doing and what it isn't.

3. Media Room: even if you have never had any TV or radio appearances, you should have a media room. The media room is a great place to list all of your accomplishments as it relates to the book. Also, a good place to put your bio, picture (both of you and the book cover), as well as media Q&A, and a host of other items (I'll cover the art and science of a good media room in an upcoming piece).

4. Website Copy: Your website isn't a magazine, people don't read, they scan. Make sure your site isn't so crammed with text that it's not scannable. Ideally your home page should have no more than 200 to 250 words. Also, make sure you have a clear call to action. You want your visitors to do something on your site, yes? Make sure they know what that is, clearly and precisely.

5. Store: Yes, you should have a place for people to buy on your site, even if it means sending them off to or somewhere else to make their purchase. One key factor though: don't make them hunt for it. Shorten the staircase. In other words, make it easy to find your stuff and then give them the quickest route to get there.

6. Design: I have two major rules in life: you should never cut your own hair or design your own website. Period. End of story. Why? Because much like editing our own books, we're just too darned close to our message to be able to do it justice. Also, most of us are writers, not designers. Hire someone, invest the money, you'll be glad you did. When you're designing, also remember that your homepage should only do one thing. Your website can sell a lot of things, including any consulting or speaking services you offer, but your home page should be focused in on one major item. Surfers spend an average of 1/50th of a second on a website, if they have to stop and try and figure out what your site is about they will leave. I call it surf shock or analysis paralysis. Don't make them guess what your site is about, or you will lose them.

7. Social content: make sure that you have something "social" on your site, whether it's a blog, forum or even your very own social networking page. The easiest and best of these is a blog, in my opinion.

8. Update often: search engines like sites that have a lot of fresh content, this will really help you with ranking in major search engines like Google. If you have a blog, you should plan to update it twice weekly at least.

9. Share and share alike: make sure that your content is easy to share. If you don't have sharing widgets on your site (Upload to Facebook, Tweet This!, Digg, Delicious, etc.) then get your designer to add it to the site asap. Most blogging software comes with this all ready to go.

10. Placement and remarketing: first off, make sure that you understand how people surf, meaning where their eye goes to when they land on a website. The first place is the upper left hand quadrant of a site, that's where your primary message should be. Then the eye goes to the center of your site. These two primary places are significant in conversion. You should have a clear message, and a clear call to action (whatever that action is). I also recommend funneling your visitors into a mailing list. You can do this via a sign-up on your home page and then an ethical bribe to encourage them to sign up. What's an ethical bribe? It's something you give them (of value) to get something - you might give them an ebook, a checklist or a special report. Just make sure it's something your readers want.

Bonus tip: Understanding Anchor Text

If you ask any Search Engine Marketing Expert they will tell you the importance of anchor text. So what is this exactly? It's the hyperlinked text that you click on to follow a link. Most people overlook this text, using words like "click here" or other nebulous terms. If used correctly, anchor text can really help with your site ranking. It's not that difficult to implement really, you just need to understand a few basic concepts.

First, anchor text should be descriptive. It should describe the link you're sending people to using keywords that reflect the page you're recommending.

Second, if you know the high-traffic keywords for your market you can use those as well to describe the link (but only if the keywords relate to the page you're sending visitors to).

Third, knowing where to use anchor text is almost as important as the text itself. All external links should be anchor text, but often web designers forget internal links (i.e. links leading to pages within your site) although they are equally as important. Your home page is also critical for anchor text links. If you have a blog (and you should) make sure that any article, website or blog you reference has anchor text in the hyperlink.

Creating these hyperlinks is easy, especially if you're using them in a blog. Most blog software has some very simple one-click anchor text creation widgets.

So take some time and go through your site, make sure that anything you have hyperlinked is anchor text. Stay away from nebulous terms like "click here" or "follow this link" because you won't get picked up by search engines that way. Make sure the text is focused and specific. How long can anchor text be? It doesn't have to be long, but if need be, it can be multiple words. Keep in mind that as long as the words are relevant to your topic, the anchor text verbiage is all that matters.

Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques.

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Marketing Exposure by Nancy Sanders

Today, I have the great pleasure of featuring an article by a multi-published author, Nancy Sanders. With over 80 books traditionally published, Nancy knows what she's talking about and she says exposure is a key element to generating sales.

Marketing Exposure

by Nancy Sanders

When your book gets published, a good way to generate exposure for it is to submit it to various state reading lists that it qualifies for.

Even if your book does not get selected for the list, it is still being read by teams of professionals in the world of literature. This in itself is good exposure.

And if it's selected for reading lists, the exposure is really great!

Cynthia Leitich Smith has compiled a great list of state reading lists on her Official Author Site at: Check it out!

It can be daunting to look at the huge list of state awards and reading lists, at first glance.

But if you break it into smaller chunks, it can be very workable.

After I submitted my manuscript to the publisher on my deadline for my book, America’s Black Founders, I knew it would take nearly a year for the manuscript to go through the process of becoming a book.

So during that year, I planned small sessions when I would sit down and go over various links to lists for awards and state reading lists. My goal of course was to win an award or be selected for a reading list, but secondary to that was exposure for marketing to increase the sales numbers of my book.

So over the months, I compiled a list of links that worked. I read about each different state reading list. I made a file of the ones my book qualified for and that interested me to submit to.

I especially noted the deadline for each one. I arranged them in order according to their deadlines so I could see at a glance which ones I needed to work on first.

I tried to enjoy this process and also kept in mind potential future books I might do this with, so I felt it was worth my time to create this master list that I could use again in the future.

After I compiled my list of state reading lists and awards that my book, America’s Black Founders, could qualify for, I looked over that list.

For some state reading lists, all you have to do is e-mail them the name of a book you’d like to nominate.

So I did! And of course, I nominated mine!

For other lists, someone who was a teacher or librarian had to contact them and nominate my book. So I contacted my teacher and librarian friends and they were happy to send in the nomination.

For other lists, anyone could nominate the book, so I contacted a writer friend who also had a new book coming out and we swapped. I submitted her book for nomination and she submitted mine.

Networking is so important in this industry! This is just one example of what you can do to help market your book when you network with friends and fellow writers.

As I looked over the list I had compiled for state reading lists and awards, there were a number of them that required either a copy of my book or a fee, or both.

I contacted my publisher about these.

I sent my publisher the list I had compiled. Then they met and they discussed the budget they wanted to commit to my book for this type of thing.

Then they got back to me and offered to submit my book for the reading lists and awards that they felt were important to them.

By now, I had my own list left. I went over this list and created my own budget for this according to the worth I gave to each place. Then I submitted my book for these.

Whew! All in all, by the time my book came out and over its first year, it was submitted to a number of state reading lists and awards.

I was hopeful it might win something. But even if it didn’t, I know it’s gotten some great exposure. And I know that will help sales.

And the good news is, it actually did win an award! America’s Black Founders was selected as the Award Winner in the “Best Books 2010″ Awards in the Children’s Non-Fiction category, sponsored by USA Book News! It also won Honorable Mention for Children’s Books in the New England Book Festival.

Nancy I. Sanders ( is the bestselling and award-winning author of over 80 books including the ground-breaking book for children’s writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published and Build a Successful Writing Career. To learn more about this book and how it can impact your writing career, visit the website at Nancy is also available for Virtual Author Visits for your writer’s group or small group of writing friends. Contact her at for more information.

Related Book Marketing Articles:

Inbound Marketing – What do Your Readers Want?
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A Ghostwriter: 5 Features That Can Help Build Your Business Part2

Today, I'm back with Part 2, features two through five, of "A Ghostwriter: 5 Features That Can Help Build Your Business."

2. A Ghostwriter Provides Informational Content

Information rules in today’s ever changing world. Providing informative and/or instructive content to your staff, customers, and potential customer is now essential, especially with business transparency being a desirable feature that employees and customers look for.

While businesses and marketers can generate their own content, a ghostwriter frees up company time for more productive and revenue generating work.

‘Informational gifts’ is another content product that businesses need to be aware of. Of the thousands of websites within your industry available for customers to find and subscribe to, why should they choose yours? That’s where an ‘ethical bribe’ comes in to play. Providing an informative report or e-book with valuable information that your potential customer will appreciate tends to motivate that individual, company, or visitor to click on your opt-in box, thereby increasing your mailing list. And, every business knows the importance of having a mailing list – it’s crucial with the increasing e-commerce trends.

It’s this offering of valuable and quality information that helps build a relationship with your site’s visitors and keeps them coming back. This ongoing relationship will eventually lead to an increased mailing list and sales.

3. A Ghostwriter for Your Business’ Landing Pages and Products

The first impression an online searcher – potential customer searching for your product or business type - will have of a business, is its landing page. Obviously, a business needs to have an attractive, quick loading, SEO friendly, and informative page. Now, while a ghostwriter will most likely not be a web designer, she can create the needed content for the site, content that will engage the visitor and motivate him to subscribe to the mailing list and make contact with the business.

The mailing list is what generates long-lasting relationships and sales. Through the mailing list you can offer information, along with product and/or business promotion. Marketing experts advise though, to offer a 75 to 25 percent ratio of information to promotion.

Again, information is what people want today; they want to know how to find a solution to their problem or need, and they want to be informed. If you provide that, you will have sales.

Along with creating effective landing page content, a ghostwriter can produce product descriptions and guides. Through the information you provide and additional research, she can create informative and customer appreciated content, thereby fostering customer loyalty.

4. A Ghostwriter – Copywriting and Keywords

In addition to writing articles, newsletters, e-books, reports, and other content, a ghostwriter should know copywriting. While this skill isn’t essential for some aspects of the job, it is important in the event a client requires projects such as landing pages, email marketing, product guides, articles, or other.

And, being aware of SEO and keywords will help the ghostwriter create traffic effective content, leading potential subscribers and customers to the business’ website.

Knowing copywriting and SEO is a surefire way for a ghostwriter to increase her value to business clients.

5. A Ghostwriter Must be a Good Writer

Lastly, the number one quality a ghostwriter needs to have is being a good writer. It’s also a good idea for the ghostwriter to specialize in a couple of different areas – this also increases her value to specific clients.

If you are thinking of hiring a ghostwriter, you might ask for samples and/or testimonials. Note here: testimonials from ghostwriting clients may be difficult, if not impossible to come by . . . for obvious reasons. If the ghostwriter can’t provide testimonials, it’s important to understand why and ask for writing samples instead.

You can check out Part 1 here:

A Ghost Writer: 5 Features That Can Help Your Business Part 1




Your Content Marketing Prescription (for small and home businesses)


Building an Writer’s Portfolio
Building a Profitable Information Product Business
Writing for Money – Breaking Into Freelance Writing