Book ( and Content) Marketing Strategy: Blog Commenting and Sharing Posts
One of the simplest book marketing and content marketing strategies to use is commenting on blogs, quality blogs in particular. Share those blog posts through all available clickable social networks.
Many writers and marketers don't realize that when you comment on a blog, it's picked up by the search engines. And, by leaving a clickable link back to your site in your relevant comment, you may very well draw traffic. (Everything you do online is picked up by search engines.)
Aside from the search engine visibility aspect of commenting on blog posts and sharing them on your social media networks, this strategy establishes connections.
By commenting, you form a connection with that blogger. Since, the majority of bloggers pay attention to who's commenting on their sites that blogger will actually see YOU, thereby forming a connection.
Tip here about the service you're using to leave that comment: Always make sure you add your name and website address when applicable. Just be careful with leaving your URL. Blog sites are leery of links they're not familiar with and may just delete your comment.
A better and safer way to gain visibility in this manner is to use use the profile sections on all your networks.
If you're using Blogger, be sure to complete your Blogger profile information, which should include your links. And, be sure to do the same with your Google+ profile, LinkedIn profile, Facebook profile, and Twitter profile. Keep them up to date.
While this may take a couple of minutes to initially set up, it's more than worth the time and effort. Having your profiles completed gives you visibility each time you comment your name. Your links are also a click away.
Building Your Authority
Along with the visibility aspect of commenting, by sharing informative, interesting, or entertaining posts, you provide a service to those who follow, friend, or connect with you.
This simple act creates a relationship between you and your followers or connections, establishing you as a source of information. And, if it's informative content you're sharing, you'll enhance your expert status. Along with this, building your expert status or authority is a key element to building traffic and subscribers.
According to an article in SearchEngineWatch.com, "Social Signals and SEO: Focus on Authority," it's all about "building your own audience and establishing your own authority."
Some of the most popular sources to share information are: Twitter, Facebook, GoolePlus, Linkedin, StumbleUpon, and Pinterest. If you know of others, please share!
Make it Easy
As the website or blogsite owner it's your responsibility to have SHARE buttons in place. If they're not in place, a visitor to your site can't share the post. Adding SHARE buttons is a simple task with content management tools, like Wordpress and Blogger.
In Blogger, just scroll down the Gadgets list in Design and find a SHARE gadget. In your WordPress' Dashboard go to Plugins, Add New, then do a search for SHARE plugins and find one that you like.
Note: Blogger isn't very SHARE friendly. It's difficult to find 3rd part gadgets that work properly and it doesn't offer its own 'good' Share Buttons.
So, to increase your own visibility and help your fellow bloggers, SHARE the posts you read. Even if you don't have the minute it takes to type a relevant comment - CLICK ON THOSE SHARE BUTTONS!
P.S. Like this post? Please share it!
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