Book ( and Content) Marketing Strategy: Blog Commenting and Sharing Posts

As manager of a marketing group I'm always on the outlook for ways to generate and increase visibility, readership, and subscribers . . . and increase traffic. I find it interesting that people in general don't seem to get some of the very simple marketing strategies they can use to increase their own visibility and that of others at the same time.

One of the simplest book marketing and content marketing strategies to use is commenting on blogs, quality blogs in particular. Share those blog posts through all available clickable social networks.

Many writers and marketers don't realize that when you comment on a blog, it's picked up by the search engines. And, by leaving a clickable link back to your site in your relevant comment, you may very well draw traffic. (Everything you do online is picked up by search engines.)

Aside from the search engine visibility aspect of commenting on blog posts and sharing them on your social media networks, this strategy establishes connections.

By commenting, you form a connection with that blogger. Since, the majority of bloggers pay attention to who's commenting on their sites that blogger will actually see YOU, thereby forming a connection.

Tip here about the service you're using to leave that comment: Always make sure you add your name and website address when applicable. Just be careful with leaving your URL. Blog sites are leery of links they're not familiar with and may just delete your comment.

A better and safer way to gain visibility in this manner is to use use the profile sections on all your networks.

If you're using Blogger, be sure to complete your Blogger profile information, which should include your links. And, be sure to do the same with your Google+ profile, LinkedIn profile, Facebook profile, and Twitter profile. Keep them up to date.

While this may take a couple of minutes to initially set up, it's more than worth the time and effort. Having your profiles completed gives you visibility each time you comment your name. Your links are also a click away.

Building Your Authority

Along with the visibility aspect of commenting, by sharing informative, interesting, or entertaining posts, you provide a service to those who follow, friend, or connect with you.

This simple act creates a relationship between you and your followers or connections, establishing you as a source of information. And, if it's informative content you're sharing, you'll enhance your expert status. Along with this, building your expert status or authority is a key element to building traffic and subscribers.

According to an article in, "Social Signals and SEO: Focus on Authority," it's all about "building your own audience and establishing your own authority."

Some of the most popular sources to share information are: Twitter, Facebook, GoolePlus, Linkedin, StumbleUpon, and Pinterest. If you know of others, please share! 

Make it Easy

As the website or blogsite owner it's your responsibility to have SHARE buttons in place. If they're not in place, a visitor to your site can't share the post. Adding SHARE buttons is a simple task with content management tools, like Wordpress and Blogger.

In Blogger, just scroll down the Gadgets list in Design and find a SHARE gadget.  In your WordPress' Dashboard go to Plugins, Add New, then do a search for SHARE plugins and find one that you like.

Note: Blogger isn't very SHARE friendly. It's difficult to find 3rd part gadgets that work properly and it doesn't offer its own 'good' Share Buttons.

So, to increase your own visibility and help your fellow bloggers, SHARE the posts you read. Even if you don't have the minute it takes to type a relevant comment - CLICK ON THOSE SHARE BUTTONS!

P.S. Like this post? Please share it!


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L. Diane Wolfe said...

I need to check my own blog. I also know bloggers who tell or beg readers to share their posts - that's usually a turnoff for me. If the share buttons are in place, I'll share without prodding.
A group of us at BBTCafe used to have our blog and info in our signature, but eventually everyone stopped using it. Now I don't even remember how to do it.

widdershins said...

Heh! I did wonder what that 'share' stuff was all about, never having felt the need to click on 'em and find out!!!

Karen Cioffi said...

Diane, I hear you. But, a number of marketers feel it's always best to inform the visitor of what to do. Some visitors may not think of sharing a post they find interesting without that little prompt.

Widder, glad you learned what they're for!

Thanks for stopping by and taking the time to comment!

Anne Duguid Knol said...

I believe the other useful thing about leaving your blog or website url on a comment to a blog highly ranked by Google is that it may create a backlink which can help raise your own site in the rankings.

Ever hopeful...

anthony stemke said...

Thanks Karen,I learned a lot and shared you on facebookj and google plus.

Karen Cioffi said...

Tony, Thanks a bunch!