What is SEO and SEO Marketing?

(Revised 2015)

If you’re like the majority of people, you may be wondering what SEO is. Well, it’s simply an acronym that stands for ‘search engine optimization.’

According to, “Just about every Webmaster wants his or her site to appear in the top listings of all the major search engines.” SEO is the means to accomplish this.

SEO marketing is the strategies or techniques used to create visibility and website ranking within the search engines, such as Google and Bing.

And, now there are also the social engines that the social media networks use to rank your shares to their channels.

Every online marketing strategy should include SEO optimization. This strategy, again, encompasses processes and techniques used to make your website and its content search engine and reader friendly . . . and shareable.

SEO marketing is the process of getting the search engines to find and rank your website and your content. You obviously want a high ranking so when a searcher (potential customer) types in a search term (keyword), your site may be one of those on that first search engine results page (SERP), or at least within the first few pages.

In other words, you want your content to be optimized and valuable enough for the search engines to perceive it as one of the best results to an online searcher's query.

What helps the search engines determine the value and authority of your site and content is the reactions of your readers.

Get lots of traffic? Search engines notice.
Get lots of shares? Search engines notice.
Get lots of comments? Search engines notice.
Get lots of followers and connections through social media? Search engines notice.
Get lots of engagement, such as mentions and conversations? Search engines notice.

And, all this matters.

Another explanation for this marketing strategy

It is basically the steps you take to have Google, Bing, and other search engines find, index, and put your website on one of their first SERPs whenever people use ‘your keyword’ to search for something.

When you use effective keywords within your website (title and meta tags) and in informative posting content, Google and the other search engines will find, index, and rank you. This allows you to be picked up and shown on the search engines’ results pages for specific search terms. When a ‘searcher’ finds your link on the SERP and clicks on it, you get a page view on the page the link leads to.

Another aspect to this is if the content is quality enough, the visitor may use the link to that particular page on their own website, possibly referencing it.

The more 'quality' inbound links to your site – relevant to your site's topic - the more Google and other search engines ‘like you’ and consider you an authority.

Going a bit further with this, getting links from other sites with the same keywords in their links that you have in yours, is even more effective for ranking. These links are considered a higher ‘ranking vote’ by Google and establishes your site as having even more authority. The more ‘link votes’ you get, the more Google will perceive your site as valuable and give you a higher authoritative ranking.

To be found and ranked by Google and other search engines, you need to add effective and relevant keywords to your site and content. And, the content must be engaging and shareable.

While keywords don't have the same power-punch they used to, they still help the search engines find and categorize your content.

If you'd like to check out a keyword tool, you can go to

Click on the Google Keyword box and it will take you to the Google Adwords search tool.

More on Inbound Marketing:

Blogging and Conversion – How to Get More Juice Out of Your Efforts
SEO Marketing and Social Engines
10 #SocialMedia Practices You Should Avoid

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