Friday

Widen Your Reach - Know Your Audience

Today, I have the pleasure of featuring a guest post by writing/author Holly Jahangiri. So, let's get to it.



Every writer knows how important it is to “know your audience” when writing the book. Too often, authors forget who their audience really is, when it comes time to market the book.

Virtual book tours are a fun and affordable alternative when travel dollars are tight – but are you reaching the right audience with your virtual events? Do you write guest posts for non-writing blogs in your niche? Do you hold virtual book signings – or had you even imagined such a thing was possible?

A couple of years ago, I attended a virtual book signing event. It occurred at the fan-operated science fiction and fantasy literary and filk convention, FenCon VII, in Dallas. Spider Robinson was the guest of honor, but was unable to attend in person due to the recent death of his wife, Jeanne. Still, not wanting to disappoint his fans, he found creative – and futuristic – ways to participate in the conference. He participated in panels and even did a virtual book signing! The organizers set up a PC, a printer, and a Skype connection with Spider, and attendees could chat for a few minutes with the author and then get their picture printed with him from a screen capture. This was the perfect venue for something like that, blending a sci-fi, high-tech solution with a very human touch.

Do you seek out guest posting opportunities on blogs run by readers who are not writers? For example, Mommy-bloggers and Dad-bloggers are great hosts and reviewers of children’s books. If your children’s book helps to solve a problem, see if you can find a child psychologist who blogs, and offer a guest post – or ask them to review your book. There are also some amazing teen bloggers  out there.

When my book A Puppy, Not a Guppy was launched, I got teens to review it – and one even gave it the “Babysitter’s Stamp of Approval”! I’ll bet mystery writers could find opportunities within the Top 50 Forensic Science Blogs ( http://mastersinforensicscience.com/2010/top-50-forensic-science-blogs/ ) or these 50 Spine-Tingling Murder Mystery Blogs.  My point is, don’t limit yourself only to other writers’ blogs. It’s easy, because they understand the need for promotion. Often, they know how a blog book tour works, so you don’t have to spend much time familiarizing them with the concept. But if you are not reaching out to the people who have a passionate interest in the subject of your book, you’re missing out on some great promotional opportunities.

About Holly Jahangiri

Holly Jahangiri lives in Texas and claims to channel the spirits of Edgar Allan Poe, O. Henry and Erma Bombeck. She has known since fifth grade that she wanted to be a professional writer. Holly is a technical communicator whose imagination is allowed free rein in her short stories, children's books, and poetry. You can visit her personal blog, "It's All a Matter of Perspective" She also writes for TheNextGoal, and hopes to win it in Weblogbetter's Surviving the Blog Contest.

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Other Book Marketing Articles:

Book Promotion: The Foundation
Book Promotion: Creating an Informational Funnel

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