Monday, May 30, 2011

Successful Writing Strategy - Know Your Intent

Intent is a crucial factor in success. But, what exactly does this mean?

To succeed in anything you need to know what you want, what you’re striving for. And, that knowledge has to be clearly defined.

An unclear destination or goal is similar to being on a path that has very low hanging branches, an assortment of rocks that may hinder your forward movement, uneven and rugged terrain, branches and even logs strewn across the road; you get the idea. You kind of step over the debris, look around or through the branches, you don’t have a clear view of where you’re going.

A clear cut goal is akin to walking on a smooth and clear path. No goal related obstacles to hinder your forward momentum or vision.

But, let me add to the first sentence, while intent is crucial, it’s an active and passionate pursuit of your intent that will actually allow you to achieve success. It reminds me of a passage in the Bible at James 24:26, “Faith without works is dead.” While the intent is there, if you don’t actively take the needed steps to get from A to B, walk-the-walk, rather than just talk-the-talk, you’ll never reach your goal.

To realize your intent you need to create a list of questions and statements outlining the specifics to that intent.

A couple of questions you might include are:

What is your ultimate success goal?
What does the obtainment of your goal mean?
After picturing it, what does success look like to you?
How will you reach your goal?

So, how would you answer these questions?

As a writer, perhaps your goal is to write for one or two major magazines. Maybe you’d prefer to be published in a number of smaller magazines. Possibly you want to author a book a year and have them published by traditional publishing houses. Or, maybe you want to self-publish your own books at a faster or slower pace.

Maybe success to you is to make a comfortable living, or you may be very happy with simply supplementing your income. Maybe you want to be a professional, sought after ghostwriter or copywriter. Maybe you want to be a coach, a speaker, offer workshops, or present teleseminars. These are some of the potential goals for a writer.

Whatever your vision of success is, you need to see it clearly, write it down (it’d be a good idea to also create a vision board), and take the necessary steps to get you where you want to be.

If you find you have a realistic success vision, and are taking the necessary steps to achieve your envisioned intent, at least you think you are, but you still can’t seem to reach the goal, then perhaps your efforts aren’t narrowly focused enough. Maybe your success vision is too broad. Wanting to be a writer is a noble endeavor, but it’s a very broad target and kind of like shooting a shotgun compared to shooting a rifle or gun. With a shotgun you may reach a broader target and hit a number of things, but it won’t be with the effectiveness and direct force of a single shot aimed at a one focused target.

Try narrowing down, fine tuning your goal. Remember, it’s essential to be specific and focused.

It might be to your advantage to create success steps that continually move you forward on the path to reaching your ultimate goal.

For someone new to writing, the first step on a writing career would be to learn the craft of writing. You might give yourself a year or two to join writing groups, take advantage of writing workshops or classes, write for article directories, or create stories. You should also be part of at least one critique group. This would be your first step to achieving your success vision.

Instead of trying to go directly from A to B, it might be more effective to go from A to A1 to A2 to A3 . . . to B. But, again, for each step, the intent, a clear-cut vision, and the driving passion all need to be front and center.

~~~~~~~~~~~~~~~
Related Articles:

4 Steps on the Self-Publishing Road
Aim for Writing Success
Is Your Manuscript Ready for Submission?

~~~~~~
PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Friday, May 27, 2011

Master Writing Success

Today, I have an article by the very successful Jack Canfield, and it's about mastering the earnings game. Boiled down, it reveals what is needed to be successful no matter what field you're applying yourself. According to the article, as writers we should know our talents and raise our intentional bar. So, without further ado, here is the article.

Master the Earning Game
by Jack Canfield

When faced with a challenge, some people freeze. They stop taking action.  They drift or coast, hoping that the problem will disappear. They blame, complain, whine, or moan about their circumstances.

You have another option: Take 100 percent responsibility. In an unreliable economy, pointing your finger at the president, oil producers, mortgage lenders, Wall Street, or your boss takes your attention away from the inspired actions that will improve your financial well-being.

Starting today, move into action.
The things that you do during the next few months will dramatically affect your earning power and financial resilience for years to come.    

Focus on Your Core Genius

Socrates said it best: “Know thyself.” Those two words offer timeless wisdom about attracting wealth.

Inside you is a core genius—something that you love to do, something that’s effortless and fun. When engaged in this activity, you feel fully alive. Time disappears, and you disappear into a pure state of flow.
This activity is your core genius. It might be teaching, coaching, writing, painting, acting, selling, computing, or accounting.

Whatever it is, discover it. Connect it to a demand in the economy. Then make this activity the cornerstone of your career.

Dan Sullivan, a successful strategic coach, describes entrepreneurs as con artists. They get people to pay them for doing something that they love to do—and would otherwise do for free.

“The biggest mistake people make in life is not trying to make a living at doing what they most enjoy,” said Malcolm Forbes, former publisher of Fortune magazine.  And as a multimillionaire, Forbes knew something about attracting wealth.

Delegate the Rest

The flip side of doing what you love is letting go of the rest. Successful people focus on their core genius—and delegate everything else.

You can use the same strategy. Perhaps your core genius is sales. Then ask your manager to let someone else process paperwork, make photocopies, and schedule meetings. If your core genius is training, then find someone else to call prospective clients and process seminar registrations.

If it can be done faster, better, and more cheaply by someone else, then let it go— once and for all.

Create More Value

When customers are hard to find and revenues decline, people often rivet their attention on the bottom line. The dominant question becomes: What can we do right now to make more money? Actually, there’s a more powerful question to ask first: What can we do right now to create more value? This shines a spotlight on the only reason that anyone makes money over the long term in the first place—by selling a product or delivering a service that creates value.

Mike Milliorn used to work as an Avery Label salesman. Some of his customers were restaurant managers who needed labels for food containers. The problem was that conventional labels dropped off containers when they sat for days in a refrigerator. Mike saw the need for a new kind of label, preprinted with the days of the week and an adhesive that survived refrigeration. He knew this would create extraordinary value.

Mike suggested this idea to Avery, but the company wasn’t interested. So Mike started producing the new line of labels on his own. Working out of his garage, he started a company called Daydots—which he sold for millions of dollars. He attracted that wealth simply by taking action on a simple idea to create more value.

Deliver What You Promise—and More

Even in tough times, successful people deliver what they promise. Then they add extra value by delivering a product before it’s due, by adding new services, or by offering a competitive price.
Adding extra value could call for more action on your part. You may need to gain special skills, make new contacts, or put in some more hours at work for a while. That’s a small price to pay for attracting new levels of wealth.

Make it a habit to exceed expectations. You’ll get noticed. You’ll get repeat business. And you’ll attract new opportunities in every area of your life.

Remember the True Meaning of Attraction

A limo driver once asked me how to achieve financial success. I told him to save 10 percent of everything he earns, invest it, and keep reinvesting the dividends. By the look on his face I could tell he was disappointed. Like so many other people he was looking for a get-rich-quick scheme.

The desire for such schemes is one reason for the global mortgage meltdown. Too many individuals and organizations believed that they could live well beyond their means. They piled on debt without creating value. The consequences are affecting all of us.

Attracting wealth is not the same as pretending to be wealthy. Rather, the Law of Attraction is about raising the vibrational level of your intentions and actions. When you do, the results unfold in a way that enriches you—and the rest of us.
© 2010 Jack Canfield
***
Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

***
Photographer: jscreationzs (FreeDigitalPhotos)


~~~~~~~~~~~~~~~
Other Articles You May Find of Interest:

Aim for Writing Success
Determination, Focus, and Perseverance
How to Create an Ebook - 5 Simple Steps

~~~~~~
PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!
~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for
4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, May 25, 2011

Walking Through Walls Video

I'm happy to announce that Walking Through Walls has its first YouTube video created by Aidana WillowRaven.

Please check it out and let me know what you think!


Walking Through Walls is based on an ancient Chinese tale and set in 16th century China. Twelve year old Wang  dreams of becoming rich, powerful and feared.  He studies the legend of the Eternals, a group of mystics who are known and feared for their amazing magical feats.  When he is sure they are real, he journeys to their home in the Loa Mountain and begins an apprenticeship with the Master Eternal.

Unfortunately, Wang does not have the patience or moral fiber for the long and arduous undertaking.  Before he leaves his apprenticeship, he gets the Master to teach him one magic formula – walking through walls. 

Other news about Walking Through Walls is that it's scheduled release date is July 1st. 

As part of any author's marketing strategy, planning virtual book tours is a must, so I'll soon be sending out messages requesting bloggers who will be willing to feature me. I'll also be looking into taking advantage of a book touring service, as well as a press release service.

I'll keep you informed as to what steps I take and the results they offer.

~~~~~~~~~~~~~
Writing Articles:
Critiques are Essential
Writing, Submissions, and Working with Editors
Rewriting a Folktale

~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, May 23, 2011

Is Your Manuscript Ready for Submission?

Since having a polished manuscript is an evergreen topic, here is a reprint from an article I wrote in 2009:

Is Your Manuscript Ready for Submission?

Writing is a personal experience. Each writer faces his or her own obstacles and processes. But, one common aspect of writing is it always starts with an idea. You may take that idea and turn it into an outline. You then take your outline and sprinkle it with letters and words and watch it grow. Words turn into sentences, sentences into paragraphs, and paragraphs into chapters. The journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Then, the day finally arrives. Your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

The writing journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Time passes, and finally your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

There are eight steps that every writer, especially those new to the business of writing, should follow before submitting a manuscript.

1.    Rewrite, rewrite, rewrite. Then self-edit your story until it’s the best you can do.
2.    Make sure you belong to a critique group in your genre. Submit your ms for critique.
3.    Revise your story again taking into account the critiques you received. Here you want to use common sense in regard to which critiques you listen to. If all your critique group members tell you a particular section of your children’s story is age inappropriate, listen. If one member tells you he/she doesn’t like the protagonist’s name, use your own discretion.
4.    Resubmit the manuscript to the critique group again. See if you’ve revised or removed all the problem areas.
5.    Proofread and self-edit the manuscript until you think it’s perfect.
6.    Print the manuscript and check it again. You’ll be surprised at the different types of errors that will be found in this format. You should use a colored pen or pencil for these corrections so they’ll be easy to spot later on.
7.    Now, it’s time for the final corrections. Give it another go over.
8.    Have your manuscript professionally edited.

If you’re questioning why you need to have your manuscript professionally edited after going to the trouble of having it critiqued and worked on it meticulously and endlessly, the answer is simple: An author and a critique group are not a match for the expert eyes of a professional editor.

Did you and your critique group catch all the punctuation errors? How about knowing when or if it is permissible to use quotation marks outside of dialogue? Do you know about the Find function on your word program to check for over used words, such as was and very. What about ellipsis dots, or the over use of adjectives and adverbs? This is just the tip of the iceberg. Isn’t it understandable why it’s important to take that extra step, and yes, expense, to have your manuscript edited. If you’re undecided, ask the professional writers you know if they recommend it. You can also ask if they could recommend a qualified and affordable editor.

The powers that be, editors, agents, reviewers, and publishers, all know the difference between a professionally edited manuscript and one that is not. Every house needs a solid foundation, right? Getting your manuscript professional edited is the same thing - it will provide a solid foundation. The number of authors seeking publishers and/or agents is staggering. Yet, the number of publishers and agents is limited. Give your manuscript every advantage possible. One of those advantages is having it professionally edited. It can be the deciding factor in whether your manuscript makes it to the editor’s ‘to read’ pile or the trash pile.

~~~~~~

RECOMMENDED TOOL: 7 DAY EBOOK BY JIM EDWARDS

If you want to create your own ebooks, as 'ethical bribes' or for sale, you've got to check out 7 Day Ebook.

Over the last 14 years, Jim has written, created, and sold ‘millions of dollars’ in ebooks and info-products online. And, he has helped thousands of authors.

Jim is a 10-year veteran newspaper columnist and author whose reputation for writing and promoting ebooks online is legendary!

Get your copy of HOW TO WRITE YOUR OWN EBOOK IN 7 DAYS and get started today!


~~~~~~
RELATED ARTICLES:

Giving Basic Writing Advice
3 Steps to Querying Publishers and Agents
Writing Elements: Is There a Right Mix?

~~~~~~
To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelance/Ghostwriter
Author Online Presence Instructor
Writer’s Digest Website of the Week, June 25, 2012

Online Marketing Ebooks and Ecourses:
http://karencioffi.com

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/


Wednesday, May 18, 2011

You can Write: First Eliminate Negative Talk

As writers and authors, we may tend to compare ourselves to other writers and become disappointed in our progress. Well, don't do it.

And, especially, don't project negative thoughts or words about your abilities. Take focus, and move in the right direction!

Here's an article from writing coach, Suzanne Lieurance that gives some insight on this topic:


Don't Talk to Yourself Like That - Eliminate Negative Self Talk!
By Suzanne Lieurance  

I'm sure you're very encouraging to your friends, your spouse, and your children (if you have kids).

When they tell you about some great new project they have planned, you probably fully support them and tell them they can do anything they want to do as long as they're willing to work hard at it.

You probably use words like - I KNOW you can do it! Go for it! Try your best!

You use positive words and phrases when you talk to THEM.

But how do you talk to yourself about your own dreams and projects?

Do you use words and phrases like - I KNOW I can do this! This is going to be GREAT! I'll BE successful at this, I just know it!

OR - do you say things like - I can't do this! It's too hard! I don't have enough experience, or enough money, or enough time to do this! I'm not good enough!

Sound familiar?

If it does - STOP talking to yourself like that!

Eliminate phrases like - I can't. I'm not good enough. I don't have enough experience or enough money. This is too difficult!

Right now (this very minute) make a list of positive words and phrases to tell yourself. Put that list next to your desk or carry it around with you in your purse or pocket. Catch yourself when you notice one of those old familiar negative words or phrases pop into your head when you're thinking about your dreams. Then look at your list and replace it with something positive.

What you think, feel, and tell yourself becomes your reality.

Create the life of your dreams by telling yourself you CAN do, be or have what you want!

Try it!


~~~~
Start every weekday morning with a few words of inspiration and motivation to help you reach your goals. Go to:  http://www.morningnudge.com
Suzanne Lieurance is a speaker, the author of 22 (at last count) published books, and the Working Writer's Coach.

~~~~~~~~~~~~~~~
Other Articles You May Find Helpful

Aim for Writing Success
Writing for Children: Ten Basic Steps
Determination and Perseverance

~~~~~~~~~~~~~~~~

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Friday, May 13, 2011

Writers on the Move has a New Look and Logo

Writers on the Move is heading in a new direction. After the summer hiatus, we'll have a couple of new marketing strategies and do away with a couple of others. Part of our forward movement is our new blogsite design and logo.

As authors and writers, we all know how marketing strategies and tools are constantly changing and evolving, so to keep up with it all, we need to:

1. Pay attention to what's going on
2. Pay attention to marketing models that work
3. Change our marketing strategies correspondingly

In regard to your blogsite or website:

The design of a website or blog is the first thing a visitor will see. Having a welcoming site is much like a book cover, or the hook beginning of your book; it's there to attract, lure, and even grab the reader.

This is a marketing strategy and should be thought out carefully. Another tip, is that most marketers recommend having a simple site, one that doesn't take anytime to load.

Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works. In fact, simpler usually leads to a higher conversion rate.

To reinforce this simple is better strategy, Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google.

Since we've had the old blog design since around 2009, before Blogger offered so many options, it's time to move forward.

We'd appreciate your input as to whether you like the new logo and site design, please visit:

http://vbt-writersonthemove.blogspot.com/2011/05/new-blog-design-and-new-logo-whats-your.html

Please leave a comment and let us know what you think of it!

~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!


~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://karencioffiwritingandmarketing.com
http://KarenCioffi.com
http://DKVWriting4U.com


Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, May 11, 2011

Learn YouTube Video Secrets

I received this information in an email and signed up for it. While it's free, you do have to give your name and email address. This means another company/service will be sending you informational/promotional emails. But, sometimes it's worth it. This looks to be a very interesting and useful teleseminar.

YouTube Video Secrets

Nothing beats video when it comes to capturing one of the top slots on Google search results.

With just one video on YouTube, you can rank higher than one of your competitors who has been online for years, but is relying on nothing more than a few articles here and there to pull traffic.

Video can also be an integral part of a publicity campaign. Colin Martin, who edits my videos, says most people do it backwards.

They create the video. When they're ready to upload it to YouTube, they hurriedly tag the video with whatever keywords pop into their brains. They write descriptions carelessly, and create titles haphazardly.

And then they wonder why the video isn't pulling the kind of traffic they had hoped.

Colin says you should do it the other way around. Research keywords first, and then create the video. That's one of his YouTube secrets.

Colin, who also manages the video production for Tom Antion, my Internet marketing mentor, will share many more YouTube secrets when he joins Marc Bullard for a free webinar for Publicity Hounds from 8 to 9 p.m. Eastern Time on Wednesday, May 18.

Click on the link below to read more about what you'll learn how to do after taking 60 minutes of free training with these video wizards during the webinar "YouTube Super Secrets: Getting Views, Subscribers and Branding Your Business."
http://www.topinternetconsulting.com/JSwebinar.html

Reprinted from "The Publicity Hound's Tips of the Week," an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.PublicityHound.com/ and receive by email the handy cheat sheet "89 Reasons to Send a Press Release."

~~~~~~~~~~~~~~~
Marketing Articles:

Marketing and Promotion: Are They the Same Thing?
Effective Titles for Articles and Blogs
Keep Your Website Focused

~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, May 9, 2011

An Effective Book Marketing Strategy: Joint Ventures

There is a song, The Power of One, which conveys what one individual can accomplish and/or change. But, how much more effective is the power of two, or five, or ten, or a hundred?

In a technical light, a joint venture (JV) is a partnership between two or more entities for a specific project and for a specified amount of time.

Quoting from Entrepreneurs.about.com, “According to the Commonwealth Alliance Program (CAP), businesses anticipate strategic alliances accounted for 25% of all revenues in 2005, a total of 40 trillion dollars.” So, it’s easy to see this strategy packs a wallop.

This is the concept behind joint ventures for book promotion, and they are very effective.

The idea is to hook up with other authors/writers and participate in JVs. What this means is an author has a new book coming out and wants to reach more than her individual mailing list and social networks, she joins forces with writer friends or acquaintances to promote the book for a ONE DAY Promotional Power-packed Special.

Suppose it’s your new book; you contact one to several authors who might be willing to put your prewritten promo on their sites and social networks, and (THIS IS THE VERY IMPORTANT PART) are willing to provide a freebie or a significant discount on a product or service to any one who purchases your book on that day.

According to book marketing specialists, Brain Judd and Daniel Hall, this has the potential to put your book on Amazon’s TOP HUNDRED list in one or more categories – just for one day’s promo.

Even participating in JVs has promotional benefits. I recently participated in a JV initiated by an author for her new book. For my participation I offered a FREE bonus gift, How to Create an Ebook and What You Can Do With It.

I posted her promo content, along with my own, because I like to show my readers the marketing value in particular posts such as these. I then promoted the post to my social networks.

For a little effort and time, you can increase your visibility and possibly your subscriber list.

To have your participation be more effective, be sure to provide your links and offer your own products within your free offering. And, to create added value, you can allow the freebie to be shared, or portions of it reprinted with your tag/bio.

Another scenario for book promotion JVs, in fact a more popular one, is to be approached by publicists. This has happened to me several times and I usually participate for the visibility factor. The publicist will put out a wide reaching call for participants for his client. Obviously, the more on board the greater the promotional reach and punch. But, even on a small scale, this marketing strategy is a gem.

PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~~~~~~~~~~~~
Related Articles:

5 Marketing Reminders for 2011: Basic and Simple

SEO and Marketing: Basic Tips and Definitions

Keep Your Website Focused

~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter,  The Writing World, and get TWO FREE eBooks (top right sidebar)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://karencioffifreelancewriter.com/karen-cioffi-writing-services/

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, Editor, Marketer


Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Friday, May 6, 2011

Podcasting for Writers Workshop

As mentioned in the Monday post, Writers on the Move is now offering FREE (most of them) workshops. Our merry band of authors/writers are kicking off the first one on May 16th at 7pm EST (U.S. time). It will be an hour long chat at the Writers on the Move's chat room at: http://everywherechat.com:

Author/poet Maggie Ball will present a free workshop on Podcasting for Writers; she has also prepared a detailed PDF for the class.

Registration is required, so please email Maggie at maggieball@compulsivereader.com and put "Podcast Workshop" in the subject line.

You will receive the PDF after registering, so you will be able to work on creating a podcast and then ask any questions you may have with Maggie during the workshop.

You will also receive instructions on entering the chat.

A bit about the workshop:

The simplest definition of a podcast is just a recorded radio show and Maggie will provide the information you need to get your podcast up and running. She’ll define what a podcast is and the many different ways you can either do a single podcast, or start your own “radio show” or even syndication with recorded podcasts.

This will be a very informative workshop for writers who want, rather need to bring their books and/or services to a larger audience. If you’re blogging now, the next step is to create podcasts and Maggie Ball can show you how.

Show up a bit before to sign into EveryWhereChat and to see if there is any information already in place.

We look forward to seeing you there!

The June Workshop will be presented by Karen Cioffi and it'll be about creating and selling e-books. We'll have the details available by the end of May or beginning of June.

PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~~~~~~~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, May 4, 2011

Writers on the Move Workshop

Exciting News:

In our efforts to continually provide fresh and helpful information to our readers and visitors, and since our group has so many experienced and knowledgeable writers and authors, we've added a new and very exciting feature to our group, the Writers on the Move Workshop.

The workshops will focus on writing and marketing, and depending on the presenter and topic, the workshops will range from 30 minutes to ONE hour to ONE day to ONE week long. We are hoping to keep them free, but for the week long, and possibly even the day long workshops, there may be a small fee – we’ll have to see how it all pans out.

The first Writers on the Move Workshop will be in a LIVE hour long chat format, scheduled for May 16 at 7pm EST. Maggie Ball will talk about Podcasting for Writers.

If you’d like to attend this free 1 hour workshop, you will need to register. Please send an email to Maggie at: maggieball@compulsivereader.com

Show up a bit before to sign into EveryWhereChat and to see if there is any information already in place.

A bit about the workshop:

The simplest definition of a podcast is just a recorded radio show and Maggie will provide the information you need to get your podcast up and running. She’ll define what a podcast is and the many different ways you can either do a single podcast, or start your own “radio show” or even syndication with recorded podcasts.

This will be a very informative workshop for writers who want, rather need to bring their books and/or services to a larger audience. If you’re blogging now, the next step is to create podcasts and Maggie Ball can show you how. She is also providing a very helpful and FREE PDF, Podcasting for Writers, outlining the steps you'll need to create a podcast.

We look forward to seeing you there!

The June Workshop will be presented by Karen Cioffi and it'll be about creating and selling e-books. We'll have the details available by the end of May or beginning of June.

We hope you find the information we provide valuable in your writing and marketing journey.

~~~~~~~~~~~~~~~~
Marketing Articles

Combine and Automate Your Social Networks
Selling eBooks - Reach Your Target Market
SEO and Marketing: Basic Tips and Definitions

~~~~~~~~~~~~~~~~~
PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~~~~~~~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, May 2, 2011

Book Promotion: 20 Strategies That Will Broaden Your Reach - Part 2

Today I'm back with Part 2 of Book Promotion: 20 Strategies That Will Broaden Your Reach. To check out Part 1, if you missed it, click on the link:

http://karenandrobyn.blogspot.com/2011/04/book-promotion-20-strategies-that-will.html

Here are numbers 11 through 20 book promotion strategies that will help you reach a larger audience:

Book Promotion: 20 Strategies That Will Broaden Your Reach - Part 2

11. Give free or very reasonably priced workshops. Again, this is a proven strategy to increase your subscriber list with people who are interested in your topic.

12. Create a how-to-course and offer it in daily or weekly segments through emails. You will easily boost your subscriber list through a course. It also guarantees that those who subscribe for it will open your mailings.

13. Have a 2 for 1 sale and promote the sale through all your social networks and a press release. Everyone loves a sale.

14. Create and publish press releases on a regular basis. You can report on your teleseminars, how-to-courses, workshops, news, sales, etc.

15. You can also look into associations, businesses, groups, schools, and other avenues that may be interested in your book. This is also a great way to sell in bulk.

16. Sell through catalogues. This may take a bit of research, but the benefits may be more than worth the effort. Do an online search for ‘your genre’ book catalogues.

17. Become a part of joint ventures. Publicists may be looking for authors to be partners in their book promotions. You help promote their authors’ books, and you’re listed in their content, usually by offering a free book, or e-book. There are different situations also. Again, this can be worth the effort.

18. Think about having your book included in book clubs. Again, do an online search.

19. Look locally. If you’ve written a children’s book see if your local toy store, baby store, or children’s clothing store will be willing to offer your book for a percentage of the selling price. If you’ve written a cook book, talk to the local bakery owner or coffee shop. And, don’t forget doctor’s offices, dentist’s offices, beauty salons, and so on. Don’t be afraid to seek out facilities that may not be an exact match. Establishing this type of partnership is a win-win situation.

20. If you have the funds, find out what a publicist or professional book marketer can do for you.

Remember: nothing ventured, nothing gained.

PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

~~~~~~~~~~~~~~~
Related Articles:

Book Promotion: The Foundation
5 Marketing Reminders for 2011
Create an Online Media Kit for Books

~~~~~~~~~~~~~~~~
Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for
4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!

Sunday, May 1, 2011

Social Networking with Debra Eckerling

Today I have an informative post by Debra Eckerling about social networking. As it's an absolutely vital step for any and all online promotion, learning everything you can about social networking is important. Debra is an author, communications specialist and writing coach.

Social Networking
By Debra Eckerling

Experts of all ages are taking part and reaping the rewards of social networking. What’s stopping you from jumping in?

Having an online presence is essential to social and live networking. If you are an expert in your field, then you want to be first in the mind of someone who needs a person, offering your services.

Social Networking:

-    Connects you with people you know – whether they are long time friends or people you just met – as well as people you should know in your field

-     Drives traffic to your blog or website
-     Facilitates self-promotion through events, links, and information

The cost of social networking – unless you hire out – is your time. There are so many options for getting out there electronically, you could spend hours just looking for all of them. … days signing up for them. … and months and years keeping up with them. Thus, leaving no time to do any actual work, writing, etc., and defeating the purpose.

This technology is not going anywhere, so the smart solution is to begin somewhere, anywhere – start small, and keep your priorities in line.

If you are new to the social-networking playground, I recommend you start with LinkedIn, Facebook, and Twitter.

LinkedIn is a business site – very often professionals only use LinkedIn

•    Post your resume, connect with former and current associates, and get colleague recommendations
•    Import your blog posts and your tweets (more on tweets later)
•    Start and join “groups,” post questions.

Facebook is a social networking site for personal and professional use

•Find friends, co-workers, relatives
•Share pictures and videos, links, and information
•Join networks for hometown, current city, workplace, and school
•Use your profile for personal connections
•Create a group or page for your business, website, or books. Then you can send messages/updates, and create events for booksignings, appearances, releases, etc.

Twitter is a social networking site, perfect for those who are super-busy. You can get a lot of info out in just a bullet point.

•    Send posts – aka “tweets” – of up to 140 characters
•    Send updates when your blog is updated
•    Promote the sites and posts of people in your network
•    Ask questions
•    Send messages to your followers
•    Create and follow lists to filter information
•    Shorten your links, using a site like http://bit.ly/

Most social networking sites are relatively easy to set up (prompts walk you through), and have functions where you can import your address book and find people with whom you are already connected.

Once you master these, there are loads of others you can check out, including You Tube, which is a must for those who post video; Goodreads; and even BlogTalkRadio.

Just beware: social networking can easily monopolize your time. A quick check of your friends updates after breakfast; next thing you know, it’s time for lunch.

Allow yourself a certain amount of time each day to devote to promotion using these channels. Use social networking as a 15-minute break a few times per day. Make a schedule. Set a timer if you have to. If you are aware of how much time you spend, it will be easier to keep your social networking under control.

One more thing: Social networking is not a replacement for going to events and meeting people in real life. It’s a way to stay in touch with new connections you meet at mixers, lectures, etc. Use social networking responsibly – the rewards have no limits!


Debra Eckerling is the creator of Write On! Online, a website and community for writers. Debra, a communications specialist and writing coach, has written for national, local, trade, and online publications.

~~~~~
For another wonderful author highlight, stop by http://educationtipster.blogspot.com. Author and poet Maggie Ball will be visiting Kathy Stemke.

~~~~~
PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!
~~~~~~

Writing, Publishing, and Marketing - You Can Do It

This 34 page e-book is full of writing, publishing (traditional and self-publishing) and marketing information. Kind of a GPS for getting where you’re headed: published and selling books.

Click on the link for more details and a great review:
http://www.karencioffi.com/writing-publishing-and-marketing/

~~~~~~~~~~~~~~~~~~~~~~~~~
If you haven’t yet, be sure to sign up for my FREE monthly newsletter, A Writers World, and get TWO FREE eBooks:

The Self-Publisher’s Guide, 2nd Edition
The Blogger’s Checklist
(The books offered may change periodically)

In fact, check out the sidebar for two free gifts just for stopping by!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Individuals
Do you want to get that idea turned into a book? Do you want to write your memoirs? Do you need editing, proofreading, or a professional critique? Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional, experienced with keywords and SEO, and we cover a number of writing services. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Acquisitions Editor Intern for
4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing for Children and More

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

PLEASE SEE THE RIGHT SIDEBAR TO SHARE THIS ARTICLE – THANKS!