Monday

Successful Writing Strategy - Know Your Intent

Intent is a crucial factor in success. But, what exactly does this mean?

To succeed in anything you need to know what you want, what you’re striving for. And, that knowledge has to be clearly defined.

An unclear destination or goal is similar to being on a path that has very low hanging branches, an assortment of rocks that may hinder your forward movement, uneven and rugged terrain, branches and even logs strewn across the road; you get the idea. You kind of step over the debris, look around or through the branches, you don’t have a clear view of where you’re going.

A clear cut goal is akin to walking on a smooth and clear path. No goal related obstacles to hinder your forward momentum or vision.

But, let me add to the first sentence, while intent is crucial, it’s an active and passionate pursuit of your intent that will actually allow you to achieve success. It reminds me of a passage in the Bible at James 24:26, “Faith without works is dead.” While the intent is there, if you don’t actively take the needed steps to get from A to B, walk-the-walk, rather than just talk-the-talk, you’ll never reach your goal.

To realize your intent you need to create a list of questions and statements outlining the specifics to that intent.

A couple of questions you might include are:

  1. What is your ultimate success goal?
  2. What does the obtainment of your goal mean?
  3. After picturing it, what does success look like to you?
  4. How will you reach your goal?

So, how would you answer these questions?

As a writer, perhaps your goal is to write for one or two major magazines. Maybe you’d prefer to be published in a number of smaller magazines. Possibly you want to author a book a year and have them published by traditional publishing houses. Or, maybe you want to self-publish your own books at a faster or slower pace.

Maybe success to you is to make a comfortable living. Or, you may be very happy with simply supplementing your income. Maybe you want to be a professional, sought after ghostwriter or copywriter. Maybe you want to be a coach, a speaker, offer workshops, or present teleseminars. These are some of the potential goals for a writer.

Whatever your vision of success is, you need to see it clearly, write it down (it’d be a good idea to also create a vision board), and take the necessary steps to get you where you want to be.

If you find you have a realistic success vision and are taking the necessary steps to achieve your envisioned intent, at least you think you are, but you still can’t seem to reach the goal, then perhaps your efforts aren’t narrowly focused enough.

Maybe your success vision is too broad. Wanting to be a writer is a noble endeavor, but it’s a very broad target and kind of like shooting a shotgun compared to shooting a rifle or gun. With a shotgun you may reach a broader target and hit a number of things, but it won’t be with the effectiveness and direct force of a single shot aimed at a one focused target.

Try narrowing down, fine tuning your goal. Remember, it’s essential to be specific and focused.

It might be to your advantage to create success steps that continually move you forward on the path to reaching your ultimate goal.

For someone new to writing, the first step on a writing career would be to learn the craft of writing. You might give yourself a year or two to join writing groups, take advantage of writing workshops or classes, write for article directories, or create stories. You should also be part of at least one critique group. This would be your first step to achieving your success vision.

Instead of trying to go directly from A to B, it might be more effective to go from A to A1 to A2 to A3 . . . to B. But, again, for each step, the intent, a clear-cut vision, and the driving passion all need to be front and center.

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Related Articles:

Copy Editing, Line Editing, and Substantive Editing
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NEED HELP WITH YOUR WRITING PROJECT?

I can help. Check out: Karen Cioffi Freelance Writer
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Friday

Master Writing Success

Today, I have an article by the very successful Jack Canfield, and it's about mastering the earnings game. Boiled down, it reveals what is needed to be successful no matter what field you're applying yourself. According to the article, as writers we should know our talents and raise our intentional bar. So, without further ado, here is the article.

Master the Earning Game

by Jack Canfield

When faced with a challenge, some people freeze. They stop taking action.  They drift or coast, hoping that the problem will disappear. They blame, complain, whine, or moan about their circumstances.

You have another option: Take 100 percent responsibility. In an unreliable economy, pointing your finger at the president, oil producers, mortgage lenders, Wall Street, or your boss takes your attention away from the inspired actions that will improve your financial well-being.

Starting today, move into action.
The things that you do during the next few months will dramatically affect your earning power and financial resilience for years to come.

Focus on Your Core Genius

Socrates said it best: “Know thyself.” Those two words offer timeless wisdom about attracting wealth.

Inside you is a core genius—something that you love to do, something that’s effortless and fun. When engaged in this activity, you feel fully alive. Time disappears, and you disappear into a pure state of flow.
This activity is your core genius. It might be teaching, coaching, writing, painting, acting, selling, computing, or accounting.

Whatever it is, discover it. Connect it to a demand in the economy. Then make this activity the cornerstone of your career.

Dan Sullivan, a successful strategic coach, describes entrepreneurs as con artists. They get people to pay them for doing something that they love to do—and would otherwise do for free.

“The biggest mistake people make in life is not trying to make a living at doing what they most enjoy,” said Malcolm Forbes, former publisher of Fortune magazine.  And as a multimillionaire, Forbes knew something about attracting wealth.

Delegate the Rest

The flip side of doing what you love is letting go of the rest. Successful people focus on their core genius—and delegate everything else.

You can use the same strategy. Perhaps your core genius is sales. Then ask your manager to let someone else process paperwork, make photocopies, and schedule meetings. If your core genius is training, then find someone else to call prospective clients and process seminar registrations.

If it can be done faster, better, and more cheaply by someone else, then let it go— once and for all.

Create More Value

When customers are hard to find and revenues decline, people often rivet their attention on the bottom line. The dominant question becomes: What can we do right now to make more money? Actually, there’s a more powerful question to ask first: What can we do right now to create more value? This shines a spotlight on the only reason that anyone makes money over the long term in the first place—by selling a product or delivering a service that creates value.

Mike Milliorn used to work as an Avery Label salesman. Some of his customers were restaurant managers who needed labels for food containers. The problem was that conventional labels dropped off containers when they sat for days in a refrigerator. Mike saw the need for a new kind of label, preprinted with the days of the week and an adhesive that survived refrigeration. He knew this would create extraordinary value.

Mike suggested this idea to Avery, but the company wasn’t interested. So Mike started producing the new line of labels on his own. Working out of his garage, he started a company called Daydots—which he sold for millions of dollars. He attracted that wealth simply by taking action on a simple idea to create more value.

Deliver What You Promise—and More

Even in tough times, successful people deliver what they promise. Then they add extra value by delivering a product before it’s due, by adding new services, or by offering a competitive price.
Adding extra value could call for more action on your part. You may need to gain special skills, make new contacts, or put in some more hours at work for a while. That’s a small price to pay for attracting new levels of wealth.

Make it a habit to exceed expectations. You’ll get noticed. You’ll get repeat business. And you’ll attract new opportunities in every area of your life.

Remember the True Meaning of Attraction

A limo driver once asked me how to achieve financial success. I told him to save 10 percent of everything he earns, invest it, and keep reinvesting the dividends. By the look on his face I could tell he was disappointed. Like so many other people he was looking for a get-rich-quick scheme.

The desire for such schemes is one reason for the global mortgage meltdown. Too many individuals and organizations believed that they could live well beyond their means. They piled on debt without creating value. The consequences are affecting all of us.

Attracting wealth is not the same as pretending to be wealthy. Rather, the Law of Attraction is about raising the vibrational level of your intentions and actions. When you do, the results unfold in a way that enriches you—and the rest of us.
© 2010 Jack Canfield
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Jack Canfield, America's #1 Success Coach, is founder of the billion-dollar book brand Chicken Soup for the Soul© and a leading authority on Peak Performance and Life Success. If you're ready to jump-start your life, make more money, and have more fun and joy in all that you do, get your FREE success tips from Jack Canfield now at: www.FreeSuccessStrategies.com

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Image copyrighted 2013 Karen Cioffi

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MORE ON WRITING

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NEED HELP WITH YOUR WRITING PROJECT?

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Wednesday

You can Write: First Eliminate Negative Talk

As writers and authors, we may tend to compare ourselves to other writers and become disappointed in our progress. Well, don't do it.

And, especially, don't project negative thoughts or words about your abilities. Take focus, and move in the right direction!

Here's an article from writing coach Suzanne Lieurance. It gives some insight on this topic.


Don't Talk to Yourself Like That - Eliminate Negative Self Talk!

By Suzanne Lieurance  

I'm sure you're very encouraging to your friends, your spouse, and your children (if you have kids).

When they tell you about some great new project they have planned, you probably fully support them and tell them they can do anything they want to do as long as they're willing to work hard at it.

You probably use words like - I KNOW you can do it! Go for it! Try your best!

You use positive words and phrases when you talk to THEM.

But how do you talk to yourself about your own dreams and projects?

Do you use words and phrases like - I KNOW I can do this! This is going to be GREAT! I'll BE successful at this, I just know it!

OR - do you say things like - I can't do this! It's too hard! I don't have enough experience, or enough money, or enough time to do this! I'm not good enough!

Sound familiar?

If it does - STOP talking to yourself like that!

Eliminate phrases like - I can't. I'm not good enough. I don't have enough experience or enough money. This is too difficult!

Right now (this very minute) make a list of positive words and phrases to tell yourself. Put that list next to your desk or carry it around with you in your purse or pocket. Catch yourself when you notice one of those old familiar negative words or phrases pop into your head when you're thinking about your dreams. Then look at your list and replace it with something positive.

What you think, feel, and tell yourself becomes your reality.

Create the life of your dreams by telling yourself you CAN do, be or have what you want!

Try it!


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Start every weekday morning with a few words of inspiration and motivation to help you reach your goals. Go to:  http://www.morningnudge.com
Suzanne Lieurance is a speaker, the author of 22 (at last count) published books, and the Working Writer's Coach.

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MORE ON WRITING

Copy Editing, Line Editing, and Substantive Editing
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NEED HELP WITH YOUR WRITING PROJECT?


I can help! Visit: Karen Cioffi Freelance Writer

Friday

Keep Your Websites Up to Date - Powerful Book Marketing Strategy – Joint Ventures http://www.karencioffiwritingandmarketing.com/2011/05/effective-book-marketing-strategy-joint.html Hire a Proofreader http://www.karencioffiwritingandmarketing.com/2011/04/hire-proofreader-by-dan-poynter.htmlWriters on the Move has a New Look and Logo



As authors and writers, we all know how marketing strategies and tools are constantly changing and evolving, so to keep up with it all, we need to:

1. Pay attention to what's going on
2. Pay attention to marketing models that work
3. Change our marketing strategies correspondingly

In regard to your blogsite or website:

The design of a website or blog is the first thing a visitor will see. Having a welcoming site is much like a book cover, or the hook beginning of your book; it's there to attract, lure, and even grab the reader.

This is a marketing strategy and should be thought out carefully. Another tip, is that most marketers recommend having a simple site, one that doesn't take anytime to load.

Marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time, and money if necessary, on content rather than a flashy website design; simple works. In fact, simpler usually leads to a higher conversion rate.

To reinforce this simple is better strategy, Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google.

Keep it Fresh

Keep your website fresh. Along with the 'visuals' of the site, make sure all your content is up-to-date. Be sure your copyright and contact information is also up-to-date.

Nothing makes a site look stale than have outdated information. Visitors won't trust your authority if you can't manage to keep your site and its content fresh as a daisy.

Happy marketing.

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MORE ON CONTENT MARKETING

Powerful Book Marketing Strategy – Joint Ventures
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NEED HELP WITH YOUR CONTENT MARKETING?

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Your Content Marketing Prescription


Monday

An Effective Book Marketing Strategy: Joint Ventures

There is a song, The Power of One, which conveys what one individual can accomplish and/or change. But, how much more effective is the power of two, or five, or ten, or a hundred?

In a technical light, a joint venture (JV) is a partnership between two or more entities for a specific project and for a specified amount of time.

Quoting from Entrepreneurs.about.com, “According to the Commonwealth Alliance Program (CAP), businesses anticipate strategic alliances accounted for 25% of all revenues in 2005, a total of 40 trillion dollars.” So, it’s easy to see this strategy packs a wallop.

This is the concept behind joint ventures for book promotion, and they are very effective.

The idea is to hook up with other authors/writers and participate in JVs. What this means is an author has a new book coming out and wants to reach more than her individual mailing list and social networks, she joins forces with writer friends or acquaintances to promote the book for a ONE DAY Promotional Power-packed Special.

Suppose it’s your new book; you contact one to several authors who might be willing to put your prewritten promo on their sites and social networks, and (THIS IS THE VERY IMPORTANT PART) are willing to provide a freebie or a significant discount on a product or service to any one who purchases your book on that day.

According to book marketing specialists, Brain Judd and Daniel Hall, this has the potential to put your book on Amazon’s TOP HUNDRED list in one or more categories – just for one day’s promo.

Even participating in JVs has promotional benefits. I recently participated in a JV initiated by an author for her new book. For my participation I offered a FREE bonus gift, How to Create an Ebook and What You Can Do With It.

I posted her promo content, along with my own, because I like to show my readers the marketing value in particular posts such as these. I then promoted the post to my social networks.

For a little effort and time, you can increase your visibility and possibly your subscriber list.

To have your participation be more effective, be sure to provide your links and offer your own products within your free offering. And, to create added value, you can allow the freebie to be shared, or portions of it reprinted with your tag/bio.

Another scenario for book promotion JVs, in fact a more popular one, is to be approached by publicists. This has happened to me several times and I usually participate for the visibility factor. The publicist will put out a wide reaching call for participants for his client. Obviously, the more on board the greater the promotional reach and punch. But, even on a small scale, this marketing strategy is a gem.

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MORE ON ONLINE MARKETING:

Marketing with Press Releases – Tips on What to Avoid and What to Do
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Book Promotion: 20 Strategies That Will Broaden Your Reach - Part 2

Today I'm back with Part 2 of Book Promotion: 20 Strategies That Will Broaden Your Reach. To check out Part 1, if you missed it, click on the link: Book Promotion 20 Strategies Part 1.


Here are numbers 11 through 20 book promotion strategies that will help you reach a larger audience:

Book Promotion: 20 Strategies That Will Broaden Your Reach - Part 2

11. Give free or very reasonably priced workshops. Again, this is a proven strategy to increase your subscriber list with people who are interested in your topic.

12. Create a how-to-course and offer it in daily or weekly segments through emails. You will easily boost your subscriber list through a course. It also guarantees that those who subscribe for it will open your mailings.

13. Have a 2 for 1 sale and promote the sale through all your social networks and a press release. Everyone loves a sale.

14. Create and publish press releases on a regular basis. You can report on your teleseminars, how-to-courses, workshops, news, sales, etc.

15. You can also look into associations, businesses, groups, schools, and other avenues that may be interested in your book. This is also a great way to sell in bulk.

16. Sell through cataloges. This may take a bit of research, but the benefits may be more than worth the effort. Do an online search for ‘your genre’ book catalogues.

17. Become a part of joint ventures. Publicists may be looking for authors to be partners in their book promotions. You help promote their authors’ books, and you’re listed in their content, usually by offering a free book, or e-book. There are different situations also. Again, this can be worth the effort.

18. Think about having your book included in book clubs. Again, do an online search.

19. Look locally. If you’ve written a children’s book see if your local toy store, baby store, or children’s clothing store will be willing to offer your book for a percentage of the selling price. If you’ve written a cook book, talk to the local bakery owner or coffee shop. And, don’t forget doctor’s offices, dentist’s offices, beauty salons, and so on. Don’t be afraid to seek out facilities that may not be an exact match. Establishing this type of partnership is a win-win situation.

20. If you have the funds, find out what a publicist or professional book marketer can do for you.

Remember: nothing ventured, nothing gained.

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Sunday

Social Networking with Debra Eckerling

Today I have an informative post by Debra Eckerling about social networking. As it's an absolutely vital step for any and all online promotion, learning everything you can about social networking is important. Debra is an author, communications specialist and writing coach.

Social Networking

By Debra Eckerling

Experts of all ages are taking part and reaping the rewards of social networking. What’s stopping you from jumping in?

Having an online presence is essential to social and live networking. If you are an expert in your field, then you want to be first in the mind of someone who needs a person, offering your services.

Social Networking:

-    Connects you with people you know – whether they are long time friends or people you just met – as well as people you should know in your field

-     Drives traffic to your blog or website
-     Facilitates self-promotion through events, links, and information

The cost of social networking – unless you hire out – is your time. There are so many options for getting out there electronically, you could spend hours just looking for all of them. … days signing up for them. … and months and years keeping up with them. Thus, leaving no time to do any actual work, writing, etc., and defeating the purpose.

This technology is not going anywhere, so the smart solution is to begin somewhere, anywhere – start small, and keep your priorities in line.

If you are new to the social-networking playground, I recommend you start with LinkedIn, Facebook, and Twitter.

LinkedIn is a business site – very often professionals only use LinkedIn

•    Post your resume, connect with former and current associates, and get colleague recommendations
•    Import your blog posts and your tweets (more on tweets later)
•    Start and join “groups,” post questions.

Facebook is a social networking site for personal and professional use

•Find friends, co-workers, relatives
•Share pictures and videos, links, and information
•Join networks for hometown, current city, workplace, and school
•Use your profile for personal connections
•Create a group or page for your business, website, or books. Then you can send messages/updates, and create events for booksignings, appearances, releases, etc.

Twitter is a social networking site, perfect for those who are super-busy. You can get a lot of info out in just a bullet point.

•    Send posts – aka “tweets” – of up to 140 characters
•    Send updates when your blog is updated
•    Promote the sites and posts of people in your network
•    Ask questions
•    Send messages to your followers
•    Create and follow lists to filter information
•    Shorten your links, using a site like http://bit.ly/

Most social networking sites are relatively easy to set up (prompts walk you through), and have functions where you can import your address book and find people with whom you are already connected.

Once you master these, there are loads of others you can check out, including You Tube, which is a must for those who post video; Goodreads; and even BlogTalkRadio.

Just beware: social networking can easily monopolize your time. A quick check of your friends updates after breakfast; next thing you know, it’s time for lunch.

Allow yourself a certain amount of time each day to devote to promotion using these channels. Use social networking as a 15-minute break a few times per day. Make a schedule. Set a timer if you have to. If you are aware of how much time you spend, it will be easier to keep your social networking under control.

One more thing: Social networking is not a replacement for going to events and meeting people in real life. It’s a way to stay in touch with new connections you meet at mixers, lectures, etc. Use social networking responsibly – the rewards have no limits!

Debra Eckerling is the creator of Write On! Online, a website and community for writers. Debra, a communications specialist and writing coach, has written for national, local, trade, and online publications.

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MORE ON SOCIAL MEDIA MARKETING

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