Okay, moving forward, I presented the How to Create an Ebook and What Your Can Do With It on Friday night, and if I say so myself, it offered a great deal of information. But, since we went past the hour and I still didn't get everything in, I'm writing this post.
Now on to some of the information in the workshop and additional information on publishing your own ebook.
What is the purpose of creating an ebook?
• To provide a solution to a person’s problem, need, or want.
• To create a free gift, ethical bribe, to entice readers to subscribe to your newsletter.
• To offer for free and allow reprinting (passed on), letting it go viral. This increases your visibility and expert status.
• To offer for sale on your site or through sites such as Kindle and Smashwords, and/or to sell through services like Amazon’s CreateSpace as a physical book.
What Qualifies You to Write an Ebook? Are You an Expert?
• Have you studied a particular subject for 10,000 hours? This is the generally accepted criteria for a ‘real’ certified expert.
• But in the online world, if you’ve read 5 books on a particular topic, you are considered an authority and know more about that topic than at least 90% of other people; this gives you expert status.
• While there may be those who know much more about your topic than you, you are the authority to the majority of people who know less than you!
• Having knowledge in a specific area and being able to teach it to others gives you authority.
Is it worth it to create ebooks?
• Amazon now sells more ebooks than physical books!
• You should be taking advantage of this opportunity to create visibility and money
Places to publish and/or promote your ebooks (most for free)
*Read guidelines carefully on all sites: some sites charge a monthly fee, some free sites require you link back to them on your site, etc.
Successful Writing Strategy: Know Your Intent
Writing With Focus
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