Friday, September 30, 2011

Five Great Writing and Book Marketing Articles

Gee, time seems to be slipping away. The Muse Online Writers Conference begins this coming Monday, October 3rd, and Maggie Ball and I are conducting a week long workshop on establishing an author platform and some marketing basics.

The Workshop Title is: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales


Anyway, next week will be a bit overwhelming, time wise, so I'll only be posting on Monday, October 3rd, and Friday, October 7th.

For today though, I have 5 great writing articles that will be worthwhile taking a look at:

Physical Descriptions Put Readers in Your Place
Imagery and Your Story
A Writers Main Objective
Using Multiple Domain Names for Your Landing Pages
5 Simple Font Changes to Boost Readers, Comments, and Shares on Your Blog

I hope you find these article useful.

For those of you who are attending the Muse Online Conference, please be sure to stop by my workshop. Attendees don't have to register for specific workshops, so you can visit any you like. I hope to see you there!

Photo courtesy of FreeDigitalPhotos - Photographer: Francesco Marino

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Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice

Wednesday, September 28, 2011

Book Editing - Take it With a Light Heart

Today, I have the pleasure of featuring a guest post to my site from freelancer Natalie Hunter.

Book Editing: Take it With a Light Heart

By Natalie Hunter

Receiving a finished edit from an editor can be a harrowing experience. The very heart of your manuscript can seem to have been ripped out still beating, or sometimes the shame of having a page covered in notes and red ink can make you want to disappear. It is tough to take edits with a light heart when you put so much work into a piece of writing, whether you are designing course materials for online schools or writing your autobiography. However, writers and educators have to overcome the stress so they can keep on working.

One way of taking edits lightly is to look at them for what they truly are. Edits are not editors' attempts at murdering creativity. Editors are not soul crushing word police, either. The fact of the matter is that edits/editors are necessary to make a book or article widely marketable. A writer may not be able to see redundancies, grammar mistakes, etc. because they are so close to their material. What writers think are indispensable, brilliant turns of phrase, an impartial eye may recognize as overkill. Readers would likely see it that way as well. That is why editors are really the superheroes of the writing industry. Whether you are trying to publish a novel, news article, children's book or teaching resource, it may not be possible without edits.

A huge source of the anxiety that comes from edits is a sense of incompetence. Writers often feel like their work was sub par because it came back with major edits, and that they should just scrap the whole thing and start over. This is not necessarily the case. If you feel yourself getting down because of edits, take a deep breath and remember that you wouldn't be getting anything back if your work was that bad. It is also important to remember that even the most popular writers in the world are recipients of the occasional dreaded slash and burn edits. Even J.R.R. Tolkien, a notoriously meticulous writer who was a language expert in many respects, needed edits.

Receiving extensive book editing does not mean that you are an awful writer, nor that your ideas are worthless. Even knowing these facts though doesn't necessarily relieve the stress you feel when you get it back. Using anxiety relief methods might help in this case. Before you read the edits, imagine the returned manuscript or article is chock full of edits, but that you are okay with them. Imagine yourself reading the edits once and then getting back to work on something else. Using this mental imagery can lower your expectations when you actually do get to the article, and then the edits won't seem nearly so bad. Do this every time you have edits and it will help to break the cycle of anger and stress.

Writing is a passion and an art form, but is also a job, just like any other. Do your best not to take book editing personally. Then, revising your book or resource will be that much easier. In the end, it’s important to view edits in the light they are meant and not to resist the benefit they will bring to your article or manuscript. Sure, you can debate some edits, sometimes the author does know best, but it is important to understand that they are usually for the good of your work, not a direct attack on your ability as a writer.

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Book Editing Related Articles

Final stages of Self-Editing Part 1
Final Stages of Self-Editing Part 2
Is Your Manuscript Ready for Submissions?

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PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, September 26, 2011

How to Drive Traffic to a Website Using Expert Informational Content

You’ve created a writing product or service and have taken the necessary steps to create a clearly defined and relatively simple and SEO friendly website. You’ve also created a quality and valuable FREEBIE that provides a solution to the reader’s problem, need, or want. This is important, because it’s this freebie that will motivate visitors to subscribe to your mailing list.

Now, the question is:

How to Drive Traffic to a Website to Take Advantage of Your Freebie?

The answer: Create an informational funnel with content. This marketing strategy helps establish you as an expert in your field and drives traffic to your site.

As with the freebie, your content should be focused with your target market in mind and should be valuable. And, remember, any content you publish is a reflection of your writing ability, so it should always be quality writing.

Okay, now you know how to drive traffic to a website: you have the site, the product or service to sell, the freebie, and the content, but where should you put your content to lure those potential customers back to your site?

Places to Publish Your Informational Content?

There are a number of places to post your content, including:

1.    Your blog and/or website/s
2.    Guest blogging on quality sites related to your niche and target market
3.    Article directories
4.    Newsletters
5.    Joint ventures
6.    Reprint strategy - allow others to reprint your content with your byline

You can check out this article to learn more about the reprint strategy:
Content Reprint Strategy

Just keep your eyes and ears open for opportunities to share content. Each new site that features your content has its own set of readers, kind of like another neighborhood or town; those readers may very well share your content, continuing to broaden your reach. And, in regard to reprint strategy, you have the capability of broadening your reach even more.

It’s important to remember that the purpose of bringing traffic back to your site is to get email addresses, increasing your subscriber list. In marketing, the subscriber list is Golden.

How to Drive Traffic to a Website - Four Main Strategies That Will Help Get You Traffic:
1. Use social networking sites.

Take advantage of sites such as Twitter, Facebook, Linkedin, and the new-kid-on-the-block GooglePlus. Promote your articles and other content on these sites. Your offer and opt-in should be readily visible on the page you’re linking to. You don’t want the visitor to have to scroll down to find your freebie offer.

2. Get involved in article marketing.

Write and submit quality articles to article directories. The content should impress the reader enough to look at your bio/byline. Be sure the link you include goes to the site or page that has your freebie offer and opt-in box.

With a number of article directories, the allowed word count for your bio will be a percentage of your article content, so write tight and choose your words carefully.

While there are hundreds, probably thousands of online article directories, here are ten to start you off:

1. EzineArticles.com (probably the largest)
2. Articlebase.com
3. Buzzle.com
4. AssociatedContent.com (associated with Yahoo)
5. iSnare.com
6. GoArticles.com
7. Suite101.com
8. Helium.com
9. ArticleDirectory.com
10. ArticleCube.com

The first four currently seem to have the largest reach at this time, but remember, in the marketing world strategies and the top contenders can change overnight.

3. Joint ventures is the third strategy for driving traffic to your site.

According to Peggy McColl, best selling author of Your Destiny Switch, this strategy is the single most effective way to get major traffic and sales in a short period of time, usually within a 24-48 hour window. Done properly, it has the potential to launch you into Amazon and/or Barnes & Nobles bestseller status, and has even created NY Times bestsellers.

Here’s a link to an article explaining a bit more about joint ventures:
An Effective Book Marketing Strategy: Joint Ventures

4. For long-term traffic effectiveness, search engine optimization (SEO) should be used.

Making the search engines aware of your site and content is essential in online marketing. You also want to ensure the search engines categorize your content correctly through relevant keywords. This is accomplished through a SEO friendly website and using relevant keywords in all your quality content, especially your titles and subtitles.

While there is much more information on how to drive traffic to a website, creating a writing product or service, and promoting and selling it, these tips are some of the basics to help you get started in the right direction.

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Related Articles:

Book Promotion: Creating an Informational Funnel
Book Promotion: 20 Strategies that will Broaden Your Reach – Part 1

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PLEASE SHARE THIS ARTICLE, and SIGN-UP FOR MY FREE MONTHLY NEWSLETTER, A Writer’s World. You’ll get two e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

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Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional and experienced with keywords and SEO. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~
Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Friday, September 23, 2011

Writers on the Move is Opening the Doors

Writers on the Move is always striving to find the most effective book marketing strategies. But just knowing what to do without taking action will keep you running in place.

Business philosopher, motivational speaker, and entrepreneur Jim Rohn put it best:
“Don't let your learning lead to knowledge; let your learning lead to action.”

That’s what we at Writers on the Move continually try to do.

Within the past few months, our group has under-gone a number of changes and now we seem to have a very effective marketing group strategy.

Since, we are gaining in visibility and readership through our blog posts and the writing and marketing workshops we offer, we've decided to open our doors to new members.

I'll answer a few of the potential membership questions that might come up for those who are interested in joining our 'visibility generating’ writing and marketing group:

1. Is the group membership free?

YES IT IS!

2. Do I have to be a published author to join?

No, you don't have to be a published author. You can be a writer, or an aspiring author. And, if you're published, it doesn't matter if you're traditionally published or self-published.

3. What are the requirements to being a member?

It's pretty simple - you will need to post one article per month to the group blogsite (here). That means you'll need to be a contributing author on the site - which I'll take care of. The articles should be focused on writing, book publishing, or book marketing

And, if you have something to share, you can present a Writers on the Move workshop on writing, publishing, or marketing. Participating in this feature of the group will help build your mailing list, and we offer After Workshop Packages - take a look on the related page on this site.

4. The WIIFM (What's in it for me)? In other words, What are the benefits I'll get out of joining?

Well, if you're an author, aspiring author, writer, freelance writer, ghostwriter, or other, you'll be wanting to promote either your books, e-books, articles, podcasts, workshops, teleclasses, services - you get the idea. This group gives you a platform to do just that.

Through article marketing (the posts we share on this site) and monthly workshops, Writers on the Move is gaining in visibility and readership. Joining our group will allow you to join in on the 'visibility' ride.

You have the association of other members who are all talented writers, and who are generous with their knowledge and experience.

5. Can my posts be promotion for my books?

While you can add a bio and your books information at the end of your article, our posts are geared toward helping our readers. We want to provide information on writing, book publishing (self-publishing and traditional), and/or book marketing. Our intent is pay-it-forward and help writers on their writing journey.

Also, remember that in your bio, you can link to your site/s, your landing, or selling pages - your posts are a conduit to you and your offerings. Don't underestimate the power of article marketing!

*Please let us know what genre you write when you request to join.

If you have a question I've missed, please leave a comment or email me at karenrcfv [AT] yahoo {DOT} c o m. Please put "WOTM" in the subject box.

If you'd like to join our group, you can go to our Yahoo Group and request to join:
http://finance.groups.yahoo.com/group/vbt-writersonthemove/

Or, you can email me at the email address above.

We're accepting a limited number of new members (for manageability) and not sure when the 'open door' will be closed, so if you're interested please act now.


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Book Marketing Articles:

Book Promotion: 20 Strategies that will Broaden Your Reach – Part 1
Book Promotion: The Foundation
Book Promotion: Creating an Informational Funnel

~~~~~~~~~~~~~~
PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And, to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

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Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance Writer

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, September 21, 2011

International Freelancers Day

Here is a promo from the International Freelancers Day site for the September 23rd conference:

International Freelancers Day is a day of celebration and education! And the celebrations begin right here, with the largest FREE online conference exclusively for self-employed service professionals.

Actionable Ideas, Tips and Strategies

Join us on September 23, 2011 for a special online conference like no other. You'll learn from 17 of the world's most respected professionals and thought leaders in the areas of freelancing, marketing, social media and personal development. They'll reveal proven and actionable business-building ideas, insights, tactics and strategies that will help take your "business of one" to the next level.

Network With Presenters and Other Freelancers

You'll also benefit from online networking opportunities with freelancers from around the globe.

In fact, the interaction during last year's event was one of the highest-rated aspects of the conference! Both attendees and speakers chatted back and forth on the ideas from the presentations.

From that interaction, a community of like-minded solo professionals quickly evolved. Friendships, partnerships and connections were made over the weeks and months that followed. And almost a year later, attendees are still raving about the event!

There's NO Travel!

Better yet, there's no travel! You simply attend from the comfort of your home or office.
With many economists and thought leaders heralding the arrival of the freelance economy, there's never been a better time to celebrate freelancers and solo professionals.

Register today for this free event at
http://www.internationalfreelancersday.com/thank-you-for-subscribing/

Then mark your calendar for September 23, 2011 — a day that will change your business forever!

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PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional and experienced with keywords and SEO. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, September 19, 2011

Informational Emails: Generate Visibility and Increase Your Subscriber List

Unless you’re brand new to book marketing, you are aware that creating visibility is the foundation of any marketing plan that’s purpose is to sell. And, there are a number of ways to achieve your visibility objective.

Assuming you already have a book or other product to offer, the very first aspect of promotion is to create a website and offer valuable content regularly. This will create an information funnel leading traffic back to your site and product. While this is good, you need to know what you want this traffic to do and clearly convey it to the visitor.

You might be thinking that your purpose is to sell the book you just published. While selling your book is a good place to start, it should not be the end-all or your marketing efforts or expectations.

And, it’s important to know that most visitors will not instantly buy your book or product.

It takes time to develop a relationship with your visitors, and it’s the time invested in establishing a trusting relationship that stimulates the conversion of a visitor into a buyer. To accomplish this, you want to be able to keep in touch with your visitors on a regular basis through ongoing informational emails.

The ongoing connection and steady stream of valuable information is what will motivate a visitor to become a subscriber to your mailing list, motivate your subscriber to trust you, and motivate that individual to be more willing to purchase what you're offering now and in the future.

One of the most effective marketing strategies to create visibility and develop the desired relationship needed to sell your products/services is informational emails.

The informational email offers you an open line of communication with the potential buyer. But, be careful not to abuse this tool. Be sure to offer at least 75 percent valuable content to 25 percent promotion, In fact, to be extra careful, boost the valuable content percentage and lower the promotion percentage. And, be sure to provide content pertinent to the target market you’re aiming at.

Initiating an Email Campaign

The first step to initiate a successful email campaign is to offer the reader something of value, a free offering. This valuable gift can be an e-book, a podcast, a video, a workshop, a teleseminar, or other form of information that the reader wants or needs. This is your ‘ethical bribe’ that will motivate the reader to click on your CALL to ACTION, in this case subscribing to your informational emails.

The ‘ethical bribe’ or free gift is crucial to garnering subscribers. If you're not offering anything, there would be no reason for a reader/visitor to sign up to your mailing list. And, according to a number of marketing experts, including Jack Canfield, Jim Edwards, Brian Judd, and Daniel Hall, it's the mailing list that is the key component to selling what you're offering.

While the free gift may be the lure that gets the reader to subscribe, it's the ongoing connection, additional free offers, and providing valuable information that will make your subscriber trust you and be more willing to purchase what you're offering, whether it’s your book, your services, or an affiliate product.

A word of caution: Choose how often you send out your informational email or newsletter wisely. While you may run the risk of annoying some subscribers if you send them out too frequently, if the email provides great content the risk should diminish. But, even so, be careful. There are some subscribers who get overwhelmed and then annoyed at the number of informational emails filling up their email boxes. This will prompt them to either unsubscribe to sites or just delete all non-essential emails. Either way, it’s not a good scenario for the marketers sending out the newsletters.

Sending out a newsletter or informational email once a week might be just often enough, while not being overwhelming. You will need to decide what works for you and your subscribers.

The connection you forge with your subscribers through email marketing will be one of your most valuable assets. Your mailing list is a platform for a number of marketing endeavors above and beyond the selling of your initial book or product.

One final note on the intent of your email campaign: Marketing expert Steve Harrison of Quantum Leap advises that if you genuinely offer information to readers to help them learn and achieve success, you’re subscriber list will not only grow, it will become fruitful.

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Related Marketing Articles:

SEO and Marketing – Basic Tips and Definitions
Book Promotion: Creating an Informational Funnel
Creating, Promoting, and Selling in the Writing World

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PLEASE take a moment to JOIN THIS SITE and SHARE the article  – THANKS!

You might also want to sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books pages, go to Karen’s Books Page.

~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional and experienced with keywords and SEO. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~
Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com

Friday, September 16, 2011

I Like Ideas by Karina Fabian, Author of Mind Over Mind

Today, I have the pleasure of featuring the talented author Karina Fabian as part of her virtual book tour for Mind Over Mind.
 Karina has graciously prepared a guest post for us:

I Like Ideas
By Karina Fabian

I like ideas.

That's the best part of writing for me--messing with ideas, whether they be about people (which includes mythical creatures) or about situations.  "What if" is a better plaything for me than Xbox or a soccer field or any game Matel ever made.

The wilder the "what if," the better.  What if zombies were just another household pest?  What if exterminators specialized in the undead?  What if they made a reality TV show out of training them?  (Neeta Lyffe, Zombie Exterminator, (http://zombiedeathextreme.com).

Sometimes, the what if centers around a character:  What if someone in our time really did get telepathic powers--but he couldn't control them?  What if he was just a kid and no one believed him?  (Poor Deryl is my main character in Mind Over Mind, a fantasy about how he claws his way back to sanity with an intern who at least pretends to believe him.)

Sometimes, "what if" isn't enough; then I go find new toys: established legends and clichés, scientific articles and current events.  I pile them like blocks, mash them together like play-dough, and generally fiddle with them until something new emerges.  Most of my DragonEye, PI stories star a dragon detective and his magic-slinging nun partner and the crimes they solve are usually based in some kind of legend or legends that collide with reality in our world.  The next book, Live and Let Fly, is a hodge-podge of super-spy stories and clichés from movies and books.  In fact, when it comes out in April, I'm going to have a contest to see who can name the most.

If you're not seeing ideas all around, you, then you aren't looking--or you aren't looking with a sense of fun.  Don't be afraid to play with the mundane.  And don't be afraid so "stealing" someone else's idea.  In my workshops, I can present three elements to a room of ten people and each will come up with a unique spin or approach.

So go on--run wild.  Be free!  The playground of ideas is immense and there are enough toys for everyone!

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Great post, Karina, and I agree with you - ideas are all around us, we just have to pay attention!

Okay, now let's learn a bit about Karina's new book, Mind Over Mind and about Karina herself:


A description of Mind Over Mind:

Deryl Stephen’s uncontrollable telepathic abilities have landed him in a mental health institution, where no one believes in his powers.

But when Joshua Lawson, a student of neuro linguistic programming, takes part in a summer internship, he takes the unique step of accepting Deryl’s reality and teaches him to work with it. As Deryl learns control, he finds his next challenge is to face the aliens who have been contacting him psychically for years—aliens who would use him to further their cause in an interplanetary war.

About Karina Fabian:  Unlike her characters, Karina Fabian lives a comfortably ordinary life.  Wife to Air Force Colonel Robert Fabian and mother of four, her adventures usually involve packing and moving, attending conventions, or giving writing and marketing advice in one of her many workshops.  She's always had an overactive imagination, however, and started writing in order to quell the voices in her head--characters who insisted on living lives in her mind and telling her their stories.  Winner of the 2010 INDIE award, winner and finalist for the EPPIE and finalist for the Global e-book awards, she's glad people enjoy reading the tales her characters tell.

You can find out more about Karina and connect with her at:

Website: http://fabianspace.com
Facebook: https://www.facebook.com/karina.fabian
Twitter:  http://twitter.com/#!/KarinaFabian
Google +https://plus.google.com/103660024891826015212

Mind Over Mind is suspenseful and intriguing, here's how you can get your own copy:

Title:  Mind Over Mind
Author: Karina Fabian
ISBN:  978-1897942369
Amazon Link:  http://www.amazon.com/Mind-Over-Karina-L-Fabian/dp/1897942362
Kindle Link:  http://www.amazon.com/Mind-Over-ebook/dp/B005D94LI0
 


Be sure to check out the Mind Over Mind book trailer:
http://www.youtube.com/watch?v=Wvr5ZicV2xs&feature=player_embedded

Thanks for visiting with us Karina; it was a pleasure featuring you.

~~~~~~~~~~~~~~
PLEASE take a moment and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And, to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Books by Karen, right here at this site.

~~~~~~~~~~~
Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, September 14, 2011

Content Protection with a Benefit

Today's guest TIP post is courtesy of The Book Marketing Expert Newsletter:

Content Protection with a Benefit
by Susan Gilbert

Embed Article has come up with a creative way to eliminate the negative side effects that arise from someone copying your content and pasting it onto their own blog. And with the recent launch of their WordPress Plugin, it's now even easier for WordPress users to integrate their free technology.

Let's start by painting a dirty picture that many authors of blogs have dealt with. You spend a great deal of time and energy researching, writing, editing, thinking, developing, rewriting, and finally publishing a quality post on your blog for your readers to enjoy. Turns out, they love it! They love it so much that a few of them copy your post or parts of it, and publish it on their own blog. That's very flattering; however, now your well-written post is out there multiple times, competing against itself in search traffic and earning you zero ad revenue on this 3rd party blog. Bummer, right? The link back they gave you is great, but if only there was another way you could allow the sharing of your content without dealing with these negative side effects.

Embed Article Technology is here to save you. It gives your readers an alternative solution to copying and pasting your content. After taking just a few minutes to integrate Embed Article, you'll notice something different that happens whenever you try to highlight and copy the content from one of your posts. The Embed Article Window springs open and offers a unique code snippet as a replacement to the text you just copied. This code snippet, when pasted into the HTML of another blog, will display the text they copied with a link back to your website, as well as an ad space that you can use to make some additional revenue. Best of all, Embed Article displays the copied text in such a way that it's invisible to search engines. Therefore, you no longer have to worry about your articles competing against themselves in search traffic just because someone decided to copy it and post it on their own blog.

Most bloggers don't take content from other blogs maliciously. They don't want to hurt your SEO or punish you for writing such a great article. They simply want to relay the well-written message to their own readers which is why most of them give you a link back. Embed Article makes it just as easy for them to take your content, but now makes it a more beneficial event for you than it was before. The link back will not only help your SEO, but also increase traffic to your website. The ad space can be used in a number of ways: display your ad network of choice to earn you revenue, or display a custom ad promoting your own blog to build awareness and drive more traffic. Embed Article will soon be releasing a new feature that lets you use this ad space to display and suggest other relevant articles from your blog via your RSS feed.

Hundreds of blogs are already using Embed Article WordPress Plugin, and even major publications like Kiplinger.com have integrated their technology. After all, it takes just minutes to integrate and is free to use, so why not? You can find more info at http://www.embedarticle.com and download their WordPress Plugin here: http://bit.ly/EmbedArticleWP.

Tip offered by Susan Gilbert, AME's Search Engine Marketing Expert and Web 2.0 company owner, http://www.susangilbert.com/, which provides Social Networking websites and services.


Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

~~~~~~~~~~~~~
Another great tool to help protect all your content:

DropBox
http://www.karencioffiwritingandmarketing.com/2010/09/writing-tip-great-backup-tool.html

~~~~~~~~~~~~~
PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!
And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:

http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~~~
Until next time,


Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Monday, September 12, 2011

Plan a Virtual Book Tour: Be a Gracious Guest and Effective Promoter

You researched and planned a unique and engaging book tour. Your hosts are booked, the schedules are prepared, and you chose on-the-mark prizes to give to random winners who will take the time to comment on the tour stops.

But, whether you created and are managing your own book tour, or you’ve hired a publicist or book touring service, there are a few additional touring tips you should consider in order to be a gracious guest and effective promoter:

•    Have all your promotional material readily available, including pictures of you and your book cover, reviews, a synopsis, and excerpts. The same goes for any articles you’re providing. Make your guest spot as easy for the host as possible; this means emailing your host any content agreed upon in a timely manner. Give your host plenty of time to prepare his/her post for you. Many bloggers like to pre-post their posts; having the content early will be helpful.

•    Be sure to make note of each site you will be on and the date you’ll be featured. I have a daily calendar book that I enter all important information into. I also got a monthly desk calendar that I leaned against the wall next to my computer – the bigger the better. But, but you can use any form of calendar or schedule, as long as it will work for you. 

•    Prepare and publish a press release that lists all the information for your tour. You will need to post your tour schedule on your sites, and ask your hosts if they would post it on their sites also. I took advantage of Donna McDine’s Dynamic Media Release Services. Donna did a great job; the release was professional and effective. I highly recommend her services.

•    Promote each tour stop on your social networks.

•    It’d also be a good idea to send a reminder to each host a couple of days before his/her day. It may happen that one or two hosts will forget and that reminder will be very helpful in keeping your tour on track.

•    The day of each guest spot, be sure to visit the site throughout the day to answer any questions from visitors who take the time to comment, and thank them for stopping by. It’s important to also thank each of your hosts in the comments area. You should also send each host a thank you email, after the spot.

•    In addition to thanking each host (during and after the tour), let them know that you would be happy to reciprocate.

•    Finally, go back to each tour stop daily to see if there are any additional comments. If there are, respond to them and add the visitors’ names to the list you should be using for the contest.

Note: Anticipate things coming up and the tour possibly going off track here and there. While everyone of your hosts has every intention of following through, sometimes things happen. Just go with the flow, shrug or laugh it off.

Winding it Up

After your tour, send an email to the prize winners to let them know they won and include which prize they won. You should also create a post naming the winners. Finally, be sure to follow through and send the winners their prizes.

For a week-by-week, step-by-step, comprehensive article about a book tour, you can check out Mayra Calvani’s article: “Demystifying Virtual Book Tours.”

To read Parts 1 and 2 of the 3 Part Virtual Book Tour series go to:

Plan a Virtual Book Tour: The First Steps
Plan a Virtual Book Tour: Attract Followers

~~~~~~~~~~~~~~~~~


RECOMMENDED TOOL

CREATE AND BUILD YOUR AUTHOR ONLINE PLATFORM
Website Creation to Beyond Book Sales

Need help getting your author-writer platform optimized? If the answer is YES then check out this 6 week e-class through WOW! Women on Writing, just CLICK HERE.

If the next available class is full and you don't want to wait, please visit:
http://www.karencioffi.com/author-online-presence-ecourse/

~~~~~~~~~~~~~~~~~
P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelancer/Ghostwriter, Author/Writer Online Platform Instructor
Build an Online Platform That Works

Karen Cioffi Professional Writing Services



Friday, September 9, 2011

Marketing Workshop: Creating and Building Your Author/Writer Online Presence

The Free Muse Online Writers Conference is just about here: October 3rd through October 9th, and Magdalena Ball and Karen Cioffi will be presenting a week-long workshop for the conference.

Here are the details:

Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales
Presenters: Karen Cioffi and Maggie Ball
Date: October 3 -9
Register today at: http://themuseonlinewritersconference.com/

Description:

As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence. Join Maggie Ball and Karen Cioffi and learn: how to create an effective website; how to create effective content and what to do with it; a bit about SEO and keywords; how to create a podcast; how to create an e-book; how to create Buy Now buttons on your site; and how to attract customers.

Here is the breakdown of the daily topics from October 3rd to the 9th:

3A. The Bare-Bottom Basics (Creating a Website)
3B. Creating Content
4. Article Marketing
5. A Bit About SEO and Keywords
6. Podcasting
7. Creating e-books for Freebies and for Sale
8. Creating ‘Buy Now’ Buttons for Your Site/s
9. Attracting Customers Through Informational Marketing

The week-long conference is free and this will be an information packed marketing workshop; I hope to see you there. And, there will be lots of other writing and marketing workshop, live chats, and manuscript pitching opportunities - it's really an event all writers can benefit from.


So, click on the link and register today:
http://themuseonlinewritersconference.com/

And, be sure to check out How to Attract Customers With Information Marketing:
http://www.karencioffi.com/how-to-attract-customers-with-informational-marketing/
~~~~~~~~~~~~~~~
Marketing Articles:

Keep Your Website Focused
Selling eBooks – Reach Your Target Market Through Free Services
Using Multiple Domain Names for Your Landing Pages

~~~~~~~~~~~~~~~~
PLEASE SHARE this article, and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).

If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional and experienced with keywords and SEO. So, please stop by and check us out. Go to: http://dkvwriting4u.com

~~~~~~~~~~~
Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

Wednesday, September 7, 2011

The Muse Online Writers Conference Registration

You know, there aren't many things of real value that you can get for free, especially when it's something that has the potential to change your life for the better . . . to teach you how to be something you've been dreaming of or hone your craft to be the writer you want to be.

Well, The Muse Online Writers Conference is one of those things and it will run from October 3rd through the 9th.

The Muse Conference is an amazing concept. I will plug it this year and every year. It is an astounding opportunity for writers to learn their craft, or a new one, get advice and tips, network, and move forward in their careers.

It is also the place to learn about the marketing end of book writing, how to market you, your books, and your other writing related products or services.

It allows us writers/authors to partake of the knowledge and experience of wonderful writers, authors, editors, marketers, and publishers. And, it gives us the opportunity to PITCH OUR WORK!

Don't miss out on all the valuable information you can get from registering and participating in the Muse Online Writers Conference.

Registrations are open until September 25. After that the forum link to register will disappear so please register today:
http://themuseonlinewritersconference.com/joom/index.php?option=com_content&view=article&id=4&Itemid=3
And, be sure to sign up for:

Workshop Title: Creating and Building Your Author/Writer Online Presence:
From Website Creation to Beyond Book Sales
Presenters: Maggie Ball and Karen Cioffi
Date: October 3 -9
Register today at: http://themuseonlinewritersconference.com/

Yep, I'm presenting a week long book marketing workshop with Maggie Ball and it's going to be information packed.

Here's the description:

As an author or writer, it’s a certain bet that you have something to sell; it may be your book, your skills, or your experience and knowledge. In order to sell what you’re offering, you need to create and build your online presence. Join Maggie Ball and Karen Cioffi and learn: how to create an effective website; how to create effective content and what to do with it; a bit about SEO and keywords; how to create a podcast; how to create an e-book; how to create Buy Now buttons on your site; and how to attract customers.

And, here's a day-by-day breakdown (from October 3rd through the 9th):
3A. The Bare-Bottom Basics (Creating a Website)
3B. Creating Content
4. Article Marketing 
5. A Bit About SEO and Keywords
6. Podcasting 
7. Creating e-books for Freebies and for Sale
8. Creating ‘Buy Now’ Buttons for Your Site/s
9. Attracting Customers Through Informational Marketing

Also, the pitch sessions are now open to submit your queries. Check out the line up so far for workshops and pitch sessions, read the guidelines what and how to submit your pitches:
http://themuseonlinewritersconference.com/joom/index.php?option=com_content&view=article&id=30&Itemid=7

I really don't know what else to say to motivate anyone reading this blog post to click on the link and register for this information and opportunity packed writers conference.

I can honestly say the Muse Online Writers Conference changed my life - just do it!

~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice


Monday, September 5, 2011

Plan a Virtual Book Tour: Attract Followers

Your book will be released soon and you decided to have a virtual book tour, and you decided to do it yourself. You did some research and took the necessary steps to garner hosts for the tour stops. And, each host knows what will be presented on his site: an interview, or a review, or an informational article.

You also created a Word doc or spreadsheet with the schedule and details.

Now you want to take it up a notch to ensure readers will be motivated to follow your tour, actually comment, and hopefully buy your book.

Offer Prizes

While there are some readers who are interested in learning about new books, for the majority of readers you will want to offer an ‘ethical bribe’ to follow along on your tour.

An ‘ethical bribe’ is a freebie, gift, or prize that you will offer to entice readers to follow along, and just as important, to comment, and most important, to buy your book.

There are a number of prizes you can use: books (not the one you are promoting though, the chance of winning a book will discourage readers from buying the book), gift cards (to Amazon, Target, etc), informational e-books, or items related to your story. If your book is about a child wanting to learn how to fly, you might have a toy plane or puzzle as a prize.

For my Walking Through Walls virtual book tour I choose two $10 Amazon gift cards – they can be purchased and emailed directly to the winners. I also offered three copies of a 100+ page ‘writing for children’ e-book I wrote and published, and four copies of another e-book. So, you can see the gift can be of value, but doesn’t necessarily have to be expensive.

It’s also advisable to make your prizes enticing to the market and reader you’re aiming at. If you’re promoting a children’s book, your marketing efforts should be aimed at parents, grandparents, teachers, school librarians, etc. So, offering gifts that kids will appreciate or are helpful to the potential purchaser in some way will be beneficial.

Just remember that for merchandise (physical gifts) you will need to mail them to the winners. This will be an added expense. Gift cards on the other hand can be purchased and emailed directly to the winners. So, take this into consideration when deciding on the prizes.

Spread the Word About the Prizes

Be sure to add information about the prizes in your promotional content, your tour schedule, and in your press release. Explain that the winners will be chosen randomly and will be emailed within a week or two after the tour ends.

Usually, the prizes are given randomly at the end of the tour to those who comment on the tour stops. Create a Word doc or spreadsheet to keep track of their names and the stop they commented on. This will help you later when you have to pick the winners and contact them.

You can also choose to have prizes awarded at certain intervals throughout the tour, or even on a daily basis. It’s your tour, your rules.

Make Your Book Tour Unique

Author Kathy Stemke planned one of the best tours I’ve seen. She promoted her newly released children’s picture book, Sh Sh Sh Let the Baby Sleep in June of 2011 and added interesting and fun contests with ‘add your input’ questions that amused and engaged the visitor/reader.

This marketing strategy was successful in bringing traffic to the tour stops and having a good number of comments, not only on the tour stop sites, but on the social media and group sites she promoted them to.

So, check out other tours, read articles about virtual book tours . . . do your research. Be sure to think it through and plan it out carefully, so you too can have a unique and engaging book tour.

For Parts 1 and 3 of this three part series go to:
Plan a Virtual Book Tour: The First Steps
Plan a Virtual Book Tour: Be a Gracious Guest and Effective Promoter


~~~~~~~~~~~~~~~~~~

RECOMMENDED TOOL

Book Marketing 101 – The First Steps in Creating Your Online Platform Creating a Quality Product, Editing, Creating an eBook, Your Own Virtual Book Tour, Writing a Press Release, and More

As the name implies, this ebook will show you the basics of book marketing, beginning with creating a quality product and ending with creating your own press release.

To get your copy today or to learn more, CLICK HERE.

~~~~~~~~~~~~~~~~~~

MORE ON BOOK MARKETING

Book Promotion: The Foundation
Book Promotion: Creating an Informational Funnel
5 Marketing Reminders for 2011

~~~~~~~~~~~~~~
P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelancer/Ghostwriter, Author/Writer Online Platform Instructor

Karen Cioffi Professional Writing Services

Friday, September 2, 2011

Self-Publishing With CreateSpace Workshop

Writers on the Move is offering a FREE September workshop on self-publishing with CreateSpace. With more and more authors taking their writing careers into their own hands, you won't want to miss out on this information.

Check below for details and be sure to register early.


Workshop Title: Self-Publishing With CreateSpace
Presenters: Elysabeth Eldering and Nancy Famolari
Date: September 16, 2011 (Friday)
Time: 4:00 – 5:00 PM, EST (U.S.)
Format: Live Online Chat

Workshop Description:

Today, more and more authors are taking their writing careers into their own hands. Self-publishing through services like Amazon’s CreateSpace is a viable option, but how do you go about it and what are the potential costs?

Is Self-Publishing using CreateSpace really free?

Nancy Famolari and Elysabeth Eldering will take you through the process of creating and printing a book through CreateSpace, including what the costs are to an indie author.

Nancy will discuss the points of doing all the work from creating a cover, doing a layout, and submitting files to print.

Elysabeth will discuss the process of hiring someone to do the cover, layout and converting files to make them print ready.

We’ll also go over when to order an actual proof copy and when it can be bypassed, as well and utilizing the Proadvantage option for distribution.

And, don't forget that you can take your print ready documents and submit to Kindle and Nook. In addition, there will be a brief discussion on listing books on www.kindlegraph.com for e-signatures and personalized messages to buyers. This is not just for e-books.

There will also be a bonus PDF workshop handout included and a workshop transcript available upon request.

Register today and learn how you can publish through CreateSpace - email Elysabeth at eeldering@gmail.com

Registered attendees will receive instructions for attending. While the Writers on the Move Workshops are FREE, your email address will be added to the presenter’s mailing list.

Hope to see you there!

Image courtesy of Free Digital Photos: Photographer: jscreationzs
~~~~~~~~~~~~~~~
Other articles you may find of interest:

Writing Books - Is There Money In It?
Freelance Editors – Should You Hire One?
Is Your Manuscript Ready for Submissions?
4 Steps on the Self-Publishing Road

~~~~~~~~~~~~~~~~
PLEASE SHARE this article and sign-up for my Free monthly newsletter, A Writer’s World. You’ll get two Free e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to my blog (RSS feed).


If you’d like to check out my books, go to Karen’s Books Page:
http://www.karencioffi.com/karen-cioffis-books-and-e-books/

~~~~~~~~~~~~
Ghostwriting and Editing for Businesses and Marketers
Do you need an e-book or white paper to offer for instruction, platform visibility, or a gift? Do you need blog, article, white paper, or other form of content visibility for your business? We’re professional and experienced with keywords and SEO. So, please stop by and check us out. Go to: http://DKVWriting4U.com

~~~~~~~~~~~
Until next time,
Karen Cioffi
Author, Ghostwriter, Freelance writer, and
Editor for 4RV Publishing

Member of the Professional Writers Alliance, the International Association of Professional Ghostwriters, and the National Association of Independent Writers and Editors.

http://KarenCioffi.com
http://DKVWriting4U.com
Karen Cioffi Writing and Marketing
Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice
FB Fan Page:
http://www.facebook.com/pages/Karen-Cioffi-Ventrice/157731977630305?sk=wall