Monday

Do You Have an Online Marketing Focus?

One of the things I learned over the years is that focus is an important element of any online marketing strategy.

But, what has focus to do with your online marketing strategy?

Plenty.

You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy-hitter marketers send to your email box on a daily basis.

'Buy this now to make thousands selling your books' – 'invest in this new course to get the best marketing program to date' – 'get this ebook today and learn everything you need to know about making money.' The promotional emails go on and on.

If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.

You might be thinking that you don’t have the time to invest in the products you already bought and that new one being promoted looks simple . . . and it doesn’t cost that much.  

Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.

Okay, so you have your marketing direction. Go over the marketing strategies you bought and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.

So, choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is start working at it today and be consistent.

A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.

This is online marketing focus.

The main idea behind it is to keep from grasping at shiny objects and wasting money.

The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.

Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused traffic to your site.

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MORE ON ONLINE MARKETING

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Friday

Your Website Design – Text and Background Color Matter

What is an effective color combo for a website?

It always surprises me that I still see website using dark backgrounds and light text.

Marketers agree that black (very dark) text on a white (very light) background is the way to go. This has been the proven tested strategy for quite a while now, but again, I still see websites that have very dark backgrounds with light text.

Another ineffective color combination, according to MarketingExperiments.com, is a grey background with dark grey or black text. And, red is a negative color.

Your website, whether a small business, home business owner, or author, should be easy to read and easy on the eyes. Simple always works best.

If you have a dark background why not switch your theme to a lighter color. And, be sure to use dark text that's easily readable.



Wednesday

Freelance Writing - How to Use Online Job Boards to Earn Fast Cash

Guest post by Suzanne Lieurance

If you're one of those writers who never seems to find any assignments on the online job boards, you're probably being too picky OR you may just be looking at the wrong kinds of ads. Here's something to try that should help you land a job you can complete quickly to earn some fast cash.

Search for just one short assignment that pays at least $50 for something you would feel comfortable writing because you have the skills and knowledge to pull off the job. It doesn't have to be something you're passionate about writing. You just want a quick assignment. For example, if you're good at writing press releases or book or product reviews, or cover letters, or artist statements, look for ads for one of those assignments.

As soon as you see the ad, follow the application guidelines immediately.

If you get the assignment, do it right away and bill the client.

The point of this is to look for jobs that you can complete quickly and that are relatively easy so you can make some fast cash. But then you want to move on to another new client and another new project that you can complete quickly.

Skip over the ads that promise regular work - these are usually the ones that will gobble up your time for very little pay and you won't be able to do anything else. Also, skip over the ads for assignments that will take weeks to complete. You aren't looking for a regular client at this point or a long-term assignment. You just want a short, easy assignment that will give you some quick cash.

Get in the habit of scanning a variety of online job boards like this on a regular basis and you'll soon be making some quick cash every week!

Try it!

For more tips to help you build a freelance writing career, check out Suzanne Lieurance’s Working Writer’s Club. It’s the place to be if you want to create a writing career and/or get it in high gear.

Article Source: http://EzineArticles.com/6014243

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MORE ON FREELANCE WRITING

Ghostwriting – Content Rewriting
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Friday

Book Marketing - To Niche or Not to Niche

I was recently asked about having a marketing niche. The writer wanted to know what a niche was and if it was important.

My reply:

A marketing niche is simply a specific topic you’re focusing on. One writer may write for children, another may write business content. Then there are also more specific niches: writing children’s picture books or writing specifically on business incentives in the business arena.

And, there are niches within niches. In the writing arena, you can be a children’s author, a romance author, a nonfiction writer, a biographer, a ghostwriter, or copywriter, among a number of other niches.

So, to say you’re a writer, while it may be true, it’s not specific enough. It doesn’t give the listener, reader, or viewer enough information about you and what you have to offer.

Having a specific niche is important so you can create the element of expertise in it. This doesn’t mean you can’t have more than one niche, but you do need to keep them separate and promote each separately.

For example, I’m the Article Writing Doctor, an online platform instructor, and a freelance writer. I'm a health, business, and marketing writer. And, I'm a children’s writer (and ghostwriter) of picture books and middle grade books. I wear many writing hats.

If I had one website for all these niches, it wouldn’t be focused.

Visitors wouldn't know what to think. And, when marketing who would I market to? You wouldn’t want to bring people looking for health information to a children’s book site or vice versa.

You can’t market to everyone; you need to decide exactly who you will focus your marketing efforts on. And, that audience needs to be brought to a site that focuses on that niche.

So, the answer to the title dilemma, YES you need to have a focused niche.

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MORE ON CONTENT MARKETING

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Wednesday

The Path to Writing Success is Focus, Determination, Perserverance, and Positive Thinking

Focus, determination, and perseverance are essential to just about every aspect of your life. Each characteristic is unique and together create a synergy.

Focus is one’s ability to concentrate exclusively on a particular thing through effort or attention.

Determination is an unchanging intention to achieve a goal or desired end.

Perseverance takes determination a step beyond by using steady and ongoing actions over a long period of time to ensure its intention is accomplished. It continues on through ups and downs.

These elements combined with positive thinking and projection can be an unstoppable force.

I’m a huge fan of positive thinking and projection. I believe our mind has a great influence over our well being and the direction our life can take. Granted, it’s not always easy to harness that influence, but there is enough content out there, including The Secret, to at least strive to think positive and project.

For example, Jack Canfield and co-creator Mark Victor Hansen, of Chicken Soup for the Soul, were rejected 144 times from publishers. Finally, in 1993, their book was accepted. Since they were in debt and couldn’t afford a publicist, they did their own promotion. In 1995, they won the Abby Award and the Southern California Publicist Award.

In a teleconference I attended with Jack Canfield as the speaker, he said he and his co-author created vision boards of what they wanted. They even took a copy of the New York Times Best Selling Page, whited out the #1 spot, and replaced it with Chicken Soup for the Soul. They put copies of it everywhere, even in the toilet. They had focus, determination, perseverance, and they envisioned and projected success. The rest is history.

On a much smaller scale, my daughter and co-author of Day’s End Lullaby, Robyn, practices the philosophy of The Secret. For ten years she dreamed of being in the audience of the Oprah show. She actually got tickets twice, but for one reason or another she was unable to attend. It didn’t stop her though; she persevered and kept trying. She knew one day she’d accomplish her goal and she did.

So, what has this to do with you and me as writers? Plenty.

The elements for obtaining your goals are the same whether for business, marketing, pleasure, or writing. Just about every writer has heard the adage: it’s not necessarily the best writers who succeed, it’s the writers who persevere.

Be focused and determined on your writing goals. Have a ‘success’ mindset. This means to project success, along with taking all the necessary steps to becoming a successful and effective writer. And, don’t let rejection stop you – persevere.

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MORE ON WRITING

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Saturday

Three myths about KDP Select by Maggie Ball

Three myths about KDP Select (and how you can capitalize on them)

Guest Post by Maggie Ball

Are you a self-publisher? In 2011, Amazon’s Kindle Direct Publishing (KDP) started a program called “Kindle Select”. To enroll in it is easy. When you upload your book into KDP, you’ll be asked if you want to enroll. Tick yes, and you’re in. That’s all there is to it, but is that all? What does it mean? In a nutshell, enrolling in KDP Select means that, for the period of enrolment, you have to commit to making the digital format of your book available exclusively through KDP. You aren’t able to distribute your book digitally anywhere else, including on your website, blogs, etc. This means that it’s unlikely that you’ll be able to enroll in KDP Select if your book is with a traditional publisher, as they’ll want to sell it from their own site and other sites as well. The benefits of doing this are:

•    Your book will be available from the Kindle Owners’ Lending Library for anyone who joins Amazon Prime.  Every time someone borrows it, you’ll get a share of at least $6 million throughout 2012
•    70% royalty for sales to customers in India instead of the standard 35%
•    Use of a Promotions Manager tool that allows you to schedule 5 free book days a year.

It seems like a simple trade off – exclusivity for benefits, but confusion and mis-information abounds.  Read on for the three biggest myths about KDP Select and what you can do to make sure that you utilise the benefits of this program to its full capabilities.

Myth one: KDP Select means you can’t sell your book on other sites.
When you enroll in KDP Select, you only have to commit to 90 days – roughly three months. After that you can put your book up anywhere. This means you can try it out, use it for a bit, and then opt out. But be careful.  When you sign up, there’s an auto-renewal box.  If you don’t tick off that, or diarise the renewal date, you’ll automatically be renewed and then you’ll have to wait another 90 days to opt-out. Also remember that you are free to sell print and audio copies of your book anywhere while you’re in KDP Select – it’s only for digital editions.

Myth two: If you put your book into KDP readers will come.

No promotions work without effort on the author’s part, and as more and more people become aware of KDP Select, the number of people participating in it will grow, which means more noise and more competition for attention. You’ll have to get the word out and promote your involvement as hard as you promote anything else to do with your book. Tell readers that your book is always free to borrow for Amazon Prime (you can see what Amazon gets out of it!). Tell your readers when there are free days and make sure you maximise those. Tweet and use appropriate hashtags (like @KindleBookPromos). Tell Kindle book blogs. There’s a great, all-in-one-place compendium of these sites at: http://authormarketingclub.com. Don’t just hope people will find out about it.

Myth three: KDP will cause you to lose sales.

Giving your book away doesn’t cause a loss of sales. It’s well known that giving your book away can dramatically increase readership awareness, potential reviews, and ultimately, sales (just ask Cory Doctorow). The more people who have heard of you, the more people will hear of you. That’s called “buzz”. It’s good.

So there are your three myth, busted.

Magdalena Ball runs The Compulsive Reader. She is the author of the poetry books Repulsion Thrust and Quark Soup, the novels Black Cow and Sleep Before Evening, a nonfiction book The Art of Assessment, and, in collaboration with Carolyn Howard-Johnson, Deeper Into the Pond, Blooming Red, Cherished Pulse, She Wore Emerald Then, and Imagining the Future. She also runs a radio show, The Compulsive Reader Talks. Find out more about Magdalena at http://www.magdalenaball.com.

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SEASON GREETINGS


It's hard to believe that this year is coming to a close. The years are really going by like a blur. I want to make sure I thank you for taking the time out of your busy schedules to visit with me.

Have a wonderful and healthy holiday season, and a healthy and prosperous New Year.

I look forward to offering you more helpful tips and resources to keep you moving forward on your writing and marketing journey right on through the new year.

Karen

Monday

7 Elements of an Effective Landing Page Designed to Increase Your Mailing List


The nitty-gritty of your landing page is to create an effective, engaging, and appealing page that is designed with focus and that will motivate the visitor to say YES to your opt-in or other call-to-action.

Getting traffic is great, but if that traffic doesn’t convert, doesn’t take action on your site, there’s really no point to it. Your opt-in landing page should convert visitors into subscribers.

Here are seven elements to an effective opt-in landing page.

1. A Specific Opt-in Landing Page

With attention spans dwindling and competition increasing, the main goal of your opt-in landing page is to get email addresses that will convert into sales.

You might be wondering why a separate opt-in landing page is a necessary step. The answer is: distraction.

Most visitors and readers today are scanners. There’s just too much information online for people to read everything. And, in addition to this, attention spans are shrinking.

If you bring a visitor to your blog for the purpose of having her sign-up for a newsletter, she may first glance over your interesting post and scan for more information. Maybe she’ll glance over all the gadget/widgets you have on your sidebars. This is distracting and dilutes focus.

When you drive traffic for the purpose of increasing your mailing list, your intent, your call-to-action, needs to be deliberate and clear, with NO distractions. 

This is the purpose of a specific opt-in landing page.

2. The Sign-up

According to a number of marketers, the most essential words on your site are something like GET ACCESS or other text prompting the visitor to take action (subscribe to your newsletter).

Getting subscribers onto your mailing list is the first and most important element of an effective website. It should be the purpose of your opt-in landing page.

The sign-up text is the building blocks of your empire. It is the link to developing a relationship with the visitors to your site.

3. Convey the Benefit

Simply having the sign-up wording in place isn’t enough. According to MarketingExperiments.com, you need to provide the visitor with a benefit. The benefit is the incentive to say YES to the sign-up step.

People are getting more and more gun-shy about opting into yet another newsletter or ezine. You need to give them something of value for their valuable address. Think of it as an exchange.

With the above in mind, you need to word your sign-up text to convey the benefit. You might use something like, “Get instant access to the powerful ebook, 10 Steps to Increase Your Website Traffic.”

This wording not only establishes the ‘benefit,’ it also gives a time element: “free instant access.”

You might also use wording such as, Get instant access to your complimentary gift, 10 Steps to Increase Your Website Traffic.

The landing page should also list what’s included in the free gift and the value of the newsletter. Using bullet points is recommended.

4. Your Ethical Bribe - The Free Gift

This is your ‘ethical bribe.’ Obviously, you will need to make the free gift relevant to your site and valuable to your target market. And, you want the visitor to know that your offer, your opt-in, is free. You don’t want him wondering about this – make it clear.

The reason for ‘sweetening the pot’ and making the offer as irresistible as possible is because you need to build your mailing list. You need that visitor to say YES. You need conversion.

To get that YES, you’re benefit and free gift need to be valuable.

So, how do you decide if your gift is valuable enough to grab that email address?

The answer to this question is easy: you know who your target market is.

Think about it . . . what does your target market want? What would you want?

If your site and product is about writing, guess what…your visitors would probably appreciate an e-book on that topic, maybe a ‘how to write guide.’ Or, if you’re into marketing…offer an e-book of marketing tips and guidance. If your site is about cooking, offer recipes or an instructional cooking e-book.

The idea is to establish yourself as an expert, someone your reader wants to learn from. They need to want what you’re offering, whether it’s for instructional value, information, entertainment, or other.

Now for a word of caution: make sure your new subscriber is able to get his free gift. Occasionally, you may come across a site that you’ve signed up to, specifically for the free gift, and then had trouble with the link or the download itself. This isn’t a good way to start a relationship. Most subscribers will get annoyed and unsubscribe to the site.

5. Clarity

Putting it all together, clarity rules. Your opt-in page should be an easy read and easy to understand. And, it should answer all potential questions.

In addition, the sign-up wording you use should be visible and near the top of the page. And, what you’re offering, including the benefits and freebie, needs to be clearly stated. Bullet points are a good way to give the visitor a quick look at all your offering.

If a visitor has to guess or search for what you’re offering, or wonders what you’re about, you’ve lost that subscriber.

6. Images

Images are an important element to a website and landing page. I’m sure you’ve heard it before, people are becoming more and more ‘visual.’ This means images are a needed component of your opt-in page. But, the image MUST be relevant to what you’re offering. The visitor needs to be able to quickly make the connection, otherwise it may be distracting.

Along with this, you need to keep your landing page simple, clear, and easy to navigate. This means don’t clutter it with too many images.

Having your picture, along with your logo, or other relevant image should be sufficient.

The purpose of having your picture on the landing page is that people connect with people. The feel reassured when they see an actual person – it helps foster trust.

7. The Mailing List

You might have heard that only 1% of first time visitors will buy a product.

The first reason for this is because first time visitors don’t know you, which means they don’t trust you. Why should they buy from you?

The second reason is that during an initial visit, your visitor may not have the time to spend browsing your site for information that will entice him to make the decision to purchase your book or product.

This is where your specific opt-in page and sign-up text comes in. It gives the visitor a quick and easy decision-making nudge. If conveys the benefits and highlights the valuable free gift the visitor will get for taking action. With everything in place, including a clear call-to-action, you’ve made the visitor’s sign-up decision even easier.

The mailing list is your connection and opportunity to develop an ongoing relationship with the subscriber. It’s this relationship that will convert your reader into a customer or client.

~~~~~

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Friday

Social Media Connections - To Endorse or Not to Endorse

What’s Your Marketing Integrity Philosophy


In one of my Linkedin groups, a member asked, “What does integrity mean to you?”

In our fasted paced, condensed internet world, where you really never know who you’re connecting with, integrity is an important issue.

Integrity to me means being honest and having 'high' moral standards in all aspects of life and business. It really boils down to the 'do unto others' biblical philosophy.

A commenter in the group mentioned that she doesn’t endorse people she doesn’t’ know, but wasn’t sure if this was appropriate, since others who don’t know her endorse her.

This issue just came up last week for me again. A new Linkedin connection who I don’t know messaged me that he recommended me in seven areas and asked if I would reciprocate in only two for him.

Two things went through my head: (1) it’s an awkward situation and (2) why would anyone recommend someone they don’t know.

I don't endorse people I don't know. To me it's unethical and would be doing my subscribers and connections a disservice if I did.

I, as nicely as I could, thanked him for the recommendations, but had to decline on the reciprocation. I explained why and he replied back that he understood.

This situation holds true for connecting with someone also. I always check the profile and related sites before accepting. Unfortunately, there are scammers and others out there who I prefer not being associated with, in part because of my values and in part as respect to those who I'm connected with.

I do this for all my social networks. I always check who I’m going to be connected with.

As a writer and/or marketer, with connections and subscribers of your own, being considered honest is a key relationship elements. If you want to create and build strong and long-lasting relationships, you need to take your ‘connections’ into account in all your online actions.

What’s your marketing integrity philosophy?

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MORE ON ONLINE MARKETING

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Monday

9 Quick Tips for Being a Guest Blogger

If you’ve written a book, you know that marketing the book is more important and more difficult than actually writing it. And, an effective book and author platform marketing strategy is content marketing.

Or, if you're marketing your services or products, the same is true. You need to generate visibility and authority through content marketing.

This marketing strategy includes posting to your site on a regular basis, sharing on social media networks, submitting to article directories, and being a guest on quality blogging sites.

This guest blogging strategy is important whether you're a marketer, a writer, or an author.

As you may know, guest posting on a quality site in your niche does at least four things:

•    It affords you a wider audience and often this leads to clicks back to your site.
•    It allows you to cement your expert status - your authority.
•    It provides the host site with fresh content.
•    The host site will get additional traffic from your promotion efforts.

Keep in mind that quality content is what counts!

With your quality content in hand, the first step is to find a blog that gets good traffic and offers quality content. If you’re not sure about a site, you can go to http://alexa.com to check the site’s authority.

At this point, you have the content and you have a website that will accept it. Now, it’s on to the tips.

9 quick tips for being a guest on blogging sites:

1. Check the host blogging site’s guidelines carefully. And, be sure to know what type of content the site publishes, along with what’s already been done. You don’t want to offer to guest post about Google’s Penguin when it’s been done before.

2. Provide a brief bio with a link to your site or landing page (do not embed the link – provide the complete URL). If you don’t have a website set up yet, use your Twitter or Facebook URL.

3. Provide relevant tags for your host to use. A minimum of three tags should be included with your submission.

4. EDIT your content before sending it off.

5. Ask if the host would like you to send a relevant image for the post. A number of sites are requesting images accompany the posts to save time.

6. Thank the host for allowing you to be a guest blogger.

7. Once your post is published, promote it, promote it, promote. And, in you promotion, ask for visitors to leave a comment. Bringing traffic to the hosting site is nice, but getting comments is even better.

8. Stop by throughout the day to respond to any comments.

9. Stop by periodically for the next week to see if there are any other comments.

The most important tip is to be professional and courteous. These qualities go a long way in building relationships.

If you like this post, please SHARE IT.

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MORE ON ONLINE MARKETING

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Friday

Book Publishing - How to Construct Your First Book for Long Term Royalties

Book Publishing - How to Construct Your First Book for Long Term Royalties

Guest Post by By Neil Harland

First you'll have to make a list of all the topics that are of interest to you, or have expert knowledge of. There's no point in planning on a book that you are not going to be able to write about, as you'll simply lose interest and not be able to focus on getting the project complete.

Now don't go thinking you'll make a load of money from fiction books. Yes the author's of fifty shades of grey and Harry Potter may have made millions from it, but much harder for the small fry startup to achieve.

So from your list of interests, pick out the one you love the most, and if it's something you do regularly in your job, etc, then even better. Now before you can begin writing, you'll need to do loads of reading up and revision on the subject, so over to Google or get down to the local library and get stuck in. This gets the brain loaded up with all the ammunition you'll need to conquer the task of writing the book.

Even if you're outsourcing the writing part, you still need some background knowledge of the subject so the instructions you give your ghostwriter must be clear cut and thinks must be accurate if your book is to become a big hit.

So when reading up on the subject and getting ideas for your book, jot down loads of notes as you go along. And brainstorm your own ideas and ways you can make it as original as possible, as if you don't your cover will be blown and people will know it's just a re-hash of someone elses work.

Next step is to decide on chapter names. Then look over your notes and estimate how many pages you are going to have in the book. I would aim for a minimum of five to ten pages per chapter.

So in your favourite word processor, start out with your list of chapter names all in order, with bold typeface. Then you can get stuck into the writing part. And if you have a passion for the subject that won't be much of a problem, unless you're not a fast typer. In that case you should hire someone from a freelance site, just do a Google search for 'freelance ghostwriters' or 'content' or 'article' writers. You'll find some quite talented people for great price too.

Then once your chapter text has been written up, time to do the Contents table. Most word processors these days have an automated feature that will generate the list. However for ebooks, it's a good idea to link each item in the contents list with the corresponding Chapter title. This is fairly easy to do, you just use the same method as for linking to a web page, but instead link to an 'anchor' or 'section' marker point within the document.

Finally, you'll want to proof read your new masterpiece. Look out for typos, bad grammar, and of course double check any facts you've used. It would also be a good idea to have someone else read it before publishing, and get a bit of feedback too.

So at this stage you have all the text ready and checked. The cover is next, and most importantly, the book title. If your graphic design skills are good, go ahead and design your own front cover. For an ebook you can get one done quite cheaply on a freelancers hiring site. The main thing here is the title - it must read like a headline of a sales letter and attract the perosn into buying your book.

Then onto ebook formats. When they first came about, many software programs popped up that would generate an executable file as the ebook. However some devious people were implanting malicious code into them, and virus scan software would then detect the ebook as a bad file, resulting in people not opening the ebook at all. So the format I suggest for your final ebook is the cross platform PDF file format. It works on Apple Macs, iPads as well as Windows systems. You can even set opening and editing passwords to protect from fraudulent copying of your ebook.

Now for the big question. How do you set this up for ongoing royalty payments? Well, as most will know it is very hard to get your book into stores like Easons or Barnes & Noble and the like. Well the answer is Amazon. They will even print it and market it on their site for you, although they do take a fair percentage, but you don't have to lift a finger once you get up and running.

Thenk the Kindle publishing platform is even better again. You simply upload your ebook file, write a description, set your price and that's it. But you'll get paid less per sale, although chances are more units will sell than the hard copy versions.

Enjoy this article? Want more detail on each step discussed here then get over to this page on the fiverr site. You'll find out ten more ways you can profit from self publishing books, plus lots of tips for marketing your masterpiece. Click Here for Books Blueprint.

Article Source: http://EzineArticles.com/7388133

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Monday

Do You Really Need a Website?

The idea of creating a website may seem overwhelming to many who are new to marketing. This may lead to a hesitation in regard to taking the website step.

But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing element that is at the foundation of your platform.

Here are a couple of statistics to demonstrate the need for a website, no matter what your offering or selling:

According to PCMag.com, there were 694,445 Google search queries made and 1,500 blog posts published each minute back in 2012. More recent statistics show that there are now 40,000 Google search queries every second. That's 2,400,000 per minute!

The internet is the place for people to search globally for what they want or need. Having a website allows you to be in on that action.

If you want to create visibility for you, your service, product or book, a website is the initial spark that will ignite your internet presence. And, it will be the hub or central location where you will let people know who you are and what you have to offer.

To further cement the need for a website, it’s through your website that you will attract readers, get email subscribers, and sell what your offering.

It’s easy to see that a website is absolutely necessary, and it’s not as difficult as you may think to create one. The first step is planning.

Plan Your Way to a Website

As with any project you undertake, the first course of action should be to plan out your course of action. This is usually considered a business plan or writing plan.

Your website is your online calling card or business card. It needs to be as professional as you can get it and needs to have all the necessary elements of an effective site.

So, if you’re not familiar with websites, one of the first steps in your course of action should be to learn about all the elements needed to create an effective website.

As an example, one of the first elements that you’ll need to work on is the domain name. Choosing a domain name is serious business. It needs to be searchable, convey what the site is about, and relate to you. It should be part of your platform, your brand. And, if at all possible, it should have your keyword in it.

Other elements of an effective website include: optimization, specific pages, posting fresh content regularly, an opt-in, and a freebie.

A website is an absolute necessity, but it also needs to be effective. It needs to be planned out.

Sources:
Infographic What Happens Online in 60 Seconds?
http://www.pcmag.com/article2/0,2817,2398097,00.asp
Google Search Statistics
www.internetlivestats.com/google-search-statistics/

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MORE ON ONLINE MARKETING:

What is Website Optimization and the SERP?
Website Metrics – 5 Tips to Keep Your Head Above Water
Optimize Your WordPress Blog Posts




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Wednesday

Just Getting Back

I've been offline for two weeks, but had a couple of posts preposted - thank goodness.

I was in the path of Hurricane Sandy. My basement, which was my daughter's apartment, was flooded. She lost just about everything.

But, there are those who lost their houses and cars. And, some lost their lives. So, my family was fortunate.

We were without electric for 11 days and just got it back Friday night. We're still without heat, but I think we may be getting a boiler today.

My prayers go out to all those effected by Sandy, and especially to those who lost their homes, cars, and family members.

I've been asked about where to send things like blankets and clothing to those who lost everything, but I'm not sure where to send them. The Red Cross may be helpful.

Some area churches are accepting donations. And, Walmart sent a shipment of donations to St. John's College today.

Hope to be back to a regular posting schedule in a week or two.

Karen




Friday

Content Marketing - Commenting on Blogs Still Works

Commenting on blogs is still an effective marketing strategy, maybe even more so than before.

A Question From a Subscriber: I comment on some blog sites, but it doesn’t seem to make a difference. Should I continue anyway?

YES, absolutely.

I recently left a comment on a makealivingwriting.com post. When I comment on a site, time allowing, I usually browse the other comments. One in particular seemed to be informative, so I clicked on the author’s latest post link. I happened upon a useful site and actually tried to subscribe to the email post feed. Unfortunately, it seems the feed wasn’t enabled, although the site owner had the opt-in for it. But, that’s another story.

On sites that provide the commenter’s last post link, this is an excellent way to broaden your reach and easily bring visitors back to your site. Just like I clicked on that commenter’s link, based on an effective post title, the same can happen to you. The source for this linkable feature is CommentLuv.

CommentLuv is a commenting system plugin for WordPress. But, it can be used on Blogger. Check out this link for a tutorial:

How to Enable CommentLuv on Blogger
http://www.mybloggerlab.com/2012/06/how-to-enable-commentluv-on-blogger.html 

Hopefully, Blogger will add CommentLuv to it's gadgets to make this process much easier.

Another benefit of this content marketing strategy is the site owner becomes aware of who you are - this is always a good thing.

In addition to the obvious benefits of commenting, the activity you create online is picked up by search engines. This includes comments.

Make commenting an important element of your book marketing strategy

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MORE ON CONTENT MARKETING

Content Marketing and Graphics
Content Marketing Success – You Can Do It, You Can Do It, You Can . . .
Content Marketing with Article Directories and Ghostwriters




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Monday

4 Tips to an Effective Subscriber Opt in Email Box

You’re an author. You have a book published or self-published, or you’re in the process of writing a book or ebook.

If this is the case, you no doubt have a website set up. If not, you’ll need to get one up as soon as possible.

With a website in place, you’ll want to promote what you have to offer by bringing traffic to the site. You can do this through article marketing.

So, far so good.

But, what do you do with the visitors who come to your site? Will a one-time visitor buy what you’re offering?
First time visitors most likely will not buy what you’re offering, so you need to grab that visitor to be sure she returns and so you can develop a relationship with her.

To grab a visitor, you need to get that visitor’s email address, with permission of course. Having the email address allows you to send weekly (or more often) newsletters or information emails. To get an email address onto your subscriber list, you will need a subscriber opt-in box.

Well, let me backtrack a moment. First, you need to have an email service, such as iContact or Aweber. The email service you choose will have the tools for you to create a subscriber list and opt-in box.

Okay, so now you have a website and you have the code to an opt-in box that will go on your site. You’re right on track.

Now the question is: Where do you put the opt in box?

4 Tips to an Effective Subscriber Opt in Email Box

1. Research shows that opt-ins must be readily visible upon landing on the page and should be located on the upper right-hand side of the page.

2. Some studies also show that an orange colored opt-in box coverts better than other colors. I’m not sure about that though. But, you can easily test it out by changing the color of your opt in. If you’re not afraid to tweak the HTML code to your opt-in, go into it and change the code for the background color.

You can check out the two sites below to get an idea of what color codes are and what’s available:

http://www.w3schools.com/html/html_colornames.asp
http://www.colorpicker.com/

You might also do an online search for “color codes.”

3. Let the visitor know his email address is secure. Make sure you have wording, either below your opt-in box or adjacent to it, that assures the visitor his email address is safe and secure.

4. Along with having your opt-in on your website, for higher conversion you should create a separate opt-in landing page.

There you have it: Four simple tips to create a more effective email address list opt-in box.

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Inbound Marketing Secrets in Just 4 Weeks

Learn the tips, tricks, and strategies to the four core elements of inbound marketing: optimizing your website, blogging smart, email marketing, and social media marketing.

It's 4-week interactive, in-depth, and priced right.

Check it out today. Just CLICK HERE for details.


~~~~~

MORE ON MARKETING

Building a Profitable Information Product Business
Text and Images – The Perfect Combination
SEO and Website Ranking – Inside Website Visit Lengths


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Friday

Book Marketing Overwhelm


Question: What tips do you have for writers experiencing fear, or lack of focus when it is time to market their books.

There are many writers who feel marketing is just too overwhelming. My advice is to first learn about marketing, learn the basics. Then take it one step at a time. Don’t look at the ‘whole’ thing; look at step one, step two . . .

In regard to focus, you need to have a marketing plan. Create two or three major writing goals. Then break each goal down as to how you’ll reach it. Try to focus on one strategy at a time. Once you’re comfortable and effective with one strategy move on to another.

It’s also a good idea to spend a bit of time on the weekend to plan your action steps for the week.

Having a plan and action steps helps keep you focused.

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MORE ON MARKETING

Book Marketing – To Niche or Not to Niche
Blogging Smart – Giving the Reader More Value
Membership Sites Can be Useful, But Be Aware



Monday

Prayers for All Those in Sandy's Path



As I write this post, it's 5 PM and in an hour or so the hurricane is supposed to hit here. I'm in the southern part of Queens, NYC, right near Jamaica Bay and the Atlantic Ocean. The flooding has already started here and other areas, and so has the power outages.

It's times like this that make me want to be off an island and be on the mainland (not particularly close to any bodies of water).



My prayers and thoughts are with all those who have been hit by Sandy and those who are still in its path.

Map Images cropped from MapQuest

Ebooks are a Must - Create Your Own

Why You Should Create an Ebook and 6 Basic Steps to Creating One


As a writer there are a number of ways to earn money. You can freelance, ghostwrite, and you can create your own information products. And, the easiest information product to create is an ebook.

As an author/writer you no doubt have learned a thing or two along the way. And, if you’re starting out, you’re in the process of learning. This knowledge can be turned into an income through ebooks. One of the simplest ways to create an ebook is to write what you know. But, keep in mind the information you offer must be of value and something others will want or need.

Along with the simplicity of creating ebooks, you can’t beat the cost. You can create one for NO money, or very close to it. And, you can sell it for whatever your audience is willing to pay.  The primary cost is your time, in addition to some effort.

While just about all writers want to make money from their writing, there is another reason why you should create an ebook, probably more important than simply selling them. They are the perfect ‘ethical bribe’ to offer visitors to your website.

If you’re wondering why giving your ebook away for free is of more value to you than selling it, the answer is: your mailing list, which is considered ‘golden.’

For those who are unfamiliar with an ‘ethical bribe,’ it’s a free gift that you use as an enticement to get visitors to sign up for your newsletter or say YES to another call-to-action you have. This is considered an effective marketing strategy: You give one or two FREE informative e-books, obviously pertinent to your site’s brand, to help coax your visitor to say YES to your call-to-action.

Both these ebook options are beneficial, and you don’t have to choose between the two. You can create a valuable ebook as a freebie on your site, and you can also create ebooks to sell. You can even take an excerpt from a ‘for sale’ ebook and turn it into a ‘freebie’ offering.

So, now that you know the benefits of creating an ebook, let’s go over the basic steps to actually creating one.

6 Basic Steps to Creating an eBook

1. Create content. Simply open a Word document and start typing away. Get all that expert knowledge you’ve accumulated over the year/s and create your content. Just be sure that your content is reliable and will actually be of value to your readers.

Pretty easy so far, right?

2. Edit and organize your content into an easy reading document. Be sure to leave plenty of white space, as it makes for easier reading. White space means creating short paragraphs – take note of how I formatted this article. There’s plenty of white space.

3. Add images. Now that your content is set, you can add pictures (images). If you can believe it, this is free also. You can use clip art, take your own pictures and turn them into jpgs, or create your own images (it’s easier than you think - see below).

If you decide you want to buy the images, you can check out BigStock.com, Freepixels.com, or MorgueFile.com. You can get images for $2 or 3 dollars each and it’s well worth the cost.

In fact, BigStock now provides a feature that allows you to edit the images. It's really cool and great for making them unique.

In actuality, you don’t need images within your ebook, so this step is optional.

4. Edit your content again. Having a polished and professional looking product is essential.

5. Create a cover or buy one.

6. Create a PDF. Now, you’ll need to turn the Word document into a PDF with a PDF converter. The newer Word versions have converters built in – check your Print feature.

Or, you can upload the your Word doc onto Kindle, Smashwords, Lulu, or another similar service. The service you choose will have instructions on formatting it.

That’s it. You have an ebook!

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MORE ON WRITING AND MARKETING

Writing an Ebook – What’s Stopping You?
Content Creation – Do This Once a Day and Get All the Traffic You Need

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NEED TO BUILD YOUR AUTHORITY WITH AN EBOOK (book)? Don't want to create your own?

I can help. Check out:  the Article Writing Doctor



Wednesday

Right Brain Left Brain - Which Controls Your Writing?

Right Brain - Left Brain

Which Controls Your Writing?


by Shirley Corder

In 1981, Roger Wolcott Sperry--a neuropsychologist and neurobiologist, together with two others, was awarded the Nobel Prize in Medicine for his work on the split-brain theory. Extensive research has shown that where we both make use of both right-brain and left-brain ability, we all tend to favour one or the other.

This can show up way back in early childhood, where one child may be logical and well-organised, while the other is a disorganised dreamer. In a family of logical people, there can be pressure on the one child who is predominantly right-brain in his approach to life, to conform to his family and society's mainly left-brained approach. Where obviously the dreamer has to be able to fit into the (usually) organised world where he lives, his brain preference should nevertheless be encouraged.

One of our three children fits this category exactly. He was the dreamer of the family. While everyone else in the class tackled their maths assignment, he stared out the window. He spent several long stretches in bed, due to a couple of unusual illnesses. During his first attack of Rheumatic Fever, he spent nine months in bed. Yet we never had a problem with boredom. He always found new, creative ways to entertain himself.

Without going into complicated explanations, it is sufficient to say that the left-brain is responsible for logic. It is analytical, fact-based, and organised. The right-brain on the other hand is emotional, intuitive and creative.

Writers need the left-brain approach, to be able to turn out manuscripts that readers can understand. But without the right-brain, their work is likely to be dry and uninteresting. So when you're looking for a more creative approach to a story or an article, look for ways to switch your brain into "right-brain" mode.

The traditional methods of making a list, or writing down ideas one after the other, rely on the left brain, using a linear method. These emphasise logic and order which can prevent the flow of way-out ideas.

Put On Your Thinking Cap . . . and other safer ideas.

For years, parents and teachers have been urging their young charges to "Put on your thinking cap." It would appear that scientists have actually developed a “thinking cap”. This zaps the brain with electricity, thus suppressing the left side of the brain, and allowing the right brain to develop. (I've searched for an available photograph to share with you, but without success. You'll have to imagine it for yourself.) I admit I don't like this idea one bit, but I've found a few other ways to stimulate the right brain, without having to light up your eyes.

Here are six ways to put your right brain to work:


1. Create a mind-map. The old way of coming up with a list of ideas was to do just that: Make a list. A far more creative method is to get your right brain to do the work as you create a mind-map. See here for detailed instructions.

2. Sing. Singing is a right brain activity. So if you sing your ideas out loud, you are encouraging your right brain to get involved, which may bring some creative ideas to the fore. (It'll probably bring some strange looks to the fore as well, so I suggest you do this on your own!)

3. Listen to music. Students through the years have tried to convince their parents that listening to music helps them to concentrate. It actually involves their right brain, thus making them more open to new ideas. Experts advocate Mozart for this, but probably any music will work. The trick will be to find something which allows your brain to work, and not shut down because of the sheer volume.

4. Play music. If you play an instrument, think about the issue you want to explore, then sit down at the piano or pick up your guitar, and allow your mind to wander.

5. Draw. Drawing relies completely on the right brain. You might want to draw the problem area, or just doodle on a piece of paper or a chalkboard. As you draw, picture the issue you're wanting to explore, and you may find new ideas filtering into your mind.

6. Write. Without doubt, this is the best way for a writer to increase activity in his/her right brain.

• Establish a regular routine of writing. This trains your right brain to be in charge and not allow the left brain to take over and produce excuses for not writing.
• Write through writer's block. Pull out a fresh piece of paper, or open a new document in Word, and write freely without lifting your pen. If you're a reasonably fast typist you can do the same on your computer. Another name for this is stream of consciousness.
• Write with your non-dominant hand, or even with both hands at once. You probably won't be able to read it back, but it will give your right brain a chance to explore all it likes, as your left brain cannot interfere with this exercise.

How about you? What do you do to kick-start that right-brain into coming up with fresh, creative idea for your writing and marketing? Please share your suggestions in the comment section below.

SHIRLEY CORDER lives a short walk from the seaside in Port Elizabeth, South Africa, with her husband Rob. She is author of Strength Renewed: Meditations for your Journey through Breast Cancer, available now at Amazon.com or at Barnes & Noble.com. Shirley is also contributing author to ten other books and has published hundreds of devotions internationally.

Visit Shirley on her website to inspire and encourage writers, or on Rise and Soar, her website for encouraging those on the cancer journey. Follow her on Twitter or "like" her Author's page on Facebook.

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MORE ON WRITING

Writing an Ebook – What’s Stopping You?

Writing Goals, Detours, and Opportunity Cost



Monday

Building a Profitable Information Product Business

Building a Profitable Information Product Business


Just about every business starts with one product, except possibly a service business. For an information product business that product is usually an ebook.

It just makes sense to write an ebook an ebook first. The reason is because no matter what type of information product you create, it will be based on content. This makes an ebook the perfect first product.

So, how do you get from one ebook to a profitable business?

Well, to create an effective or successful product, you need to provide what customers will want. Expert ebook author and marketer Jim Edwards explains that people either have a problem that needs solving, a question that needs answering, or a roadblock that needs to be bypassed. It’s your job to find the solution, the answer, or the roadblock blaster.

Once you have that one information product in place, you can turn it into a number of different formats. These other products include:

1. Printed books
2. White Papers
3. Articles
4. Workshops
5. Teleclasses
6. Webinars
7. Videos
8. Podcasts
9. Speaking engagements
10. Coaching

Most of the above can be done for little or no cost and having a variety matters, since people like to take-in information through different means. Some like to read, others like to listen to audio or speakers, others like to watch webinars or video, and still others like one-on-one approach of coaching. This allows for one product’s content to be purchased in multiple formats.

The next step to a successful business is to continually address the problems, questions, and roadblocks that people have. Once you tackle one obstacle your target market is facing, find another. Create an ebook to address the next dilemma, then turn that information product into other product formats.

It’s a simple cycle of ongoing actions, like shampoo, rinse, and repeat. You simply repeat each step for each new obstacle you’re addressing for your target market.

Tip: When you create a product or service, it should be a quality product or service. It needs to address the potential customer’s problem, need, or want, and be of value.

In addition to the two steps above, you will need to promote your information products. This will take a marketing strategy.

The first order of business is to let the public know you have something to offer. This can be done through various marketing techniques, such as blog posting, article marketing, using social media, and paying for traffic.

To be successful you will need to attract visitors to your site, specifically to an opt-in landing page so you can build your subscriber list. It’s the regular emails to your list that will help you develop a relationship with your subscribers.

In order to get visitors to sign-up for your mailing list opt-in, you’ll need to offer a Freebie, or ethical bribe. Your freebie must be information that your target market wants. Again, it will need to solve a problem, answer a question, or blast through a roadblock. This will help establish you as an expert in your field and as trustworthy. Both are relationship building blocks.

TIP: The key to a freebie is to offer something the visitor will feel is well-worth his valuable email address.

Another strategy to building an information product business is to offer affiliate products and become involved with joint ventures. Both are avenues to additional income.

Keep this building cycle going and you are sure to have a profitable information product business.

LIKE THIS POST? PLEASE SHARE IT!

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More on Building a Business

Small Business Marketing – Know What Consumers Buy (Part 1)
Using Video for Marketing



Friday

Email Marketing - Newsletter Tips

This is a question from a student in my Inbound Marketing e-class: 

"Any tips on creating a newsletter? And, what about monetizing it?"

A newsletter is one of the most effective ways to develop a relationship with your readers. It gives you the opportunity to give valuable information and lead the reader back to your site and to promote what you’re offering.

The easiest way to create a newsletter is to model it after newsletters you subscribe to. Choose a couple you think are effective and simply create your own based on them.

Another strategy, since time is scarce, is to simply link to your most recent post in the newsletter. I read a lot of newsletters and most of them either include their most recent post or just link to it. And, they don't really monetize the newsletter anymore.

If though you have a product or service of your own that's relevant to the email topic, then you might add a CTA (call-to-action) to it at the bottom of the email.

You might also monetize your newsletter by using affiliate marketing. Add a topic related affiliate product at the end of the newsletter content, or hyperlink to the product, using a specific keyword within your content.

TIP: When affiliate marketing, it's essential to let your readers know that some of your links are monetized. You might add a sentence at the bottom of your post or add a sentence on your sidebar. However you want to do it, let your readers know you're an affiliate marketer.

Tip2: Be sure that any of the posts on your site that you’re linking to from your newsletter are monetized or at the very least has some type of CTA.

P.S. Like this post? Please share it!

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More Email Marketing Tips

Email Marketing and Call-to-Actions (CTAs)
Email Marketing – New Canadian Anti-Spam Law May Affect You
Email Marketing – The Subscriber Email List Bare-Bottom Basics



Monday

Writing an Ebook – 5 Steps to Creating Your Information Product Empire Foundation

This is Part 4 of the four part series on writing an ebook and related obstacles.

There are a number of obstacles, real or perceived, that block the path to writing an ebook. But, even if you get past those obstacles and have an ebook available for sale, this is only the beginning. You still need to attract customers and build on your initial information product.

Creating an ebook can be considered the first step toward your information product empire. The next step to creating and building a business is generating and sustaining momentum. This relates to the marketing end of your business.

This is the same strategy for any product you’re selling online. It’s kind of like Marketing 101. You need to make people, the right people, aware of your product and make it appealing and valuable enough for them to want to buy. Its value has to be greater than its opportunity cost.

So, what are the steps needed to get your ‘information product business’ up and running?

 1. Know your target audience

First and foremost, know who your target audience is. You’ll need to know what problem they need solved, or what question they need answered, or what roadblock they need to overcome.

Knowing this will help you structure all your information products.

2. Create a business and marketing plan

This is a must for any business. It will help guide you through to a successful business. It establishes focus and clarity, which will motivate you and keep you motivated.

3. Create a website

For any business, online or offline, you need a website. This is your online office - the place where people can learn about you and your products - the place where you develop a relationship with the visitors.
When considering a website marketing expert Mike Volpe of Hubspot.com points out that it’s more important to spend time and money on content, rather than a flashy website design. The idea is simple works. In fact, simpler has been proven to lead to a higher conversion rate.

To reinforce the ‘simple is better strategy,’ Google says that milliseconds count in regard to your page load time. If your page is slow to load, you’ll get a poorer score with Google. And, marketing studies are finding that cluttered or flashy designs are distracting to visitors, which is another factor in reducing conversion.
Volpe also advises that you should have control over your site. This means you should be able to manage it yourself. So, keep this in mind when hiring a website creator/designer, if you’re not doing it yourself.


4. Create and build a subscriber or email list

If you think of a business as a house, your subscriber list will be the foundation. Without it you can’t build anything.

Building your list involves having an opt-in box and it’s advisable to have a specific landing page for it. Having the opt-in only on your website’s sidebar leaves too much room for distraction. Have your article marketing endeavors link to your opt-in landing page.

To get visitors to give you their precious email address, you’ll need to have a great free offer. This can be a report, an information ebook or podcast, or even a webinar replay. Provide a quality information product freebie. The freebie needs to be valuable enough for the visitor to see its perceived value.

In order to keep your subscribers happy, you’ll need to provide regular information emails. This can also be in the form of a newsletter.

5. Drive traffic to your site

 An effective and organic strategy for driving traffic is article marketing. The idea is to create an information funnel leading traffic back to your site.

Other options include: Joint Ventures (JVs), social media, and buying traffic, such as ‘pay per click’ (PPC).

There you have it, five steps to creating your information product empire foundation, beginning with writing an ebook.

To check out the whole eBook series, you can start at Part One:
Writing an Ebook – What’s Stopping You?

==========

RECOMMENDED TOOL

Want to create an effective money-making ebook in 7 days? If you said yes, then you’ll want to check out How to Write Your Own Ebook in 7 Days by Jim Edwards.

Over the last 14 years, Jim has written, created, and sold ‘millions of dollars’ in ebooks and info-products online. And, he has helped thousands of authors.

Get your copy of How to Write Your Own Ebook in 7 Days and get started today. CLICK HERE!


==========
MORE ON ONLINE MARKETING

What is an Author Platform and How Do You Create It?
Monitoring Marketing Success – 5 Things to Check on Google Analytics Part 1
Using Video for Marketing



Friday

Marketing Strategy - How Often Should You Post to Your Blog?

Since I'm asked a number of marketing questions, I decided to make Fridays marketing question day.

I know I said my posting days would be cut to two a week for a while, but I read a statistic on Hubspot.com that said businesses, in our case bloggers, who post 20 or more times a month get FIVE more times traffic than those who post only a few times a month.

A light went off.

It just makes more sense to post the extra day a week, even if it's a not a full article length post. While the word count may be less, the information is still valuable!

So, the question for today is: How often should you post to your blog?

Post as often as you can to your blog. Can't do five days a week? Shoot for three. If three is too much for you, think of doing what I'm doing: two full posts and one mini post. If it's still too much, try to post at least twice a week.

Have a marketing questions? Ask away!



Wednesday

The Elevator and One Sentence Pitch for Your Manuscript, Service, or Product

Your elevator pitch, or simply your pitch, is a very condensed, yet concise description of your story, service, or product. It can be one to several sentences long. The idea is to grab the publisher or agent’s attention, or a potential client/customer's attention and interest with the core of your pitch in the span of under 3 minutes.

The marketing arena’s idea of the pitch is a one sentence calling card – you’re unique selling proposal or proposition. The idea behind the elevator pitch is to imagine that you get on an elevator and surprisingly you’re there with a potential client, or in the case of writing, a publisher or agent. You are given just the time for the elevator ride, which was approximated at 3 minutes, to pitch your story. That’s the elevator pitch.

It may also happen that the time you have to pitch your manuscript or other pitch may be under a minute. Suppose you’re at a conference and happen to get on the elevator at the end of the day with a frazzled publisher or potential client. You want that very short span of pitching time to be as effective as you can make it, without annoying or further frazzling your target. It may be the only opportunity you’ll have for a direct, although very brief, uninterrupted pitch.

The one sentence pitch, also known as a logline, takes time, effort, and a lot of practice. You need to condense your entire manuscript into one sentence. Within that sentence you need to harness the soul of your story in a simple, concise, and hooking pitch.

The general writing consensus is to do your best and create one sentence that tells what your story or service is about. Once you have it nailed, expand it into a few more, adding only the most important aspects of the story. This is excellent practice for tight writing.

This way you’ll have two different versions of a micro pitch. It’s important to always be prepared – you never know when or where you may come upon an unsuspecting target . . .  maybe you’ll have a few seconds, maybe you’ll have 3 minutes.


Here’s an en example from the blog at Buried in the Slush Pile (2):

The Emerald Tablet -- In this midgrade science fiction novel, a telepathic boy discovers that he is not really human but a whole different species and that he must save a sunken continent hidden under the ocean.

And, here’s my own one sentence pitch for my children’s fantasy chapter book, Walking Through Walls. The 99 word version hooked a contract with a publisher:

Children 7-10 love fantasy and magic and Walking Through Walls has just that; twelve-year-old Wang decides he’ll be rich and powerful if he can become a mystical Eternal.

Here's the tagline for the Article Writing Doctor: Your content marketing prescription

It's only four words and those words are highly targeted and relate to the title of my company. Short and sweet.

I could easily add: Content Writing Services for Small Businesses and Home Business. And, it would still be short and to the point.

Note for authors: Obviously, if you have a scheduled pitch for your story, you will need to adhere to the publisher or agent’s rules. You may be able to provide a pitch with 100-200 words. But, it’s a good idea to have that one sentence pitch on hand for that you-never-know moment.

Source:

(2) http://cbaybooks.blogspot.com/2008/04/one-sentence-pitch.html

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