Article Content Properly Formatted and Search Engine Optimzed Part 1

As the founder and manager of a marketing group that utilizes article marketing (content marketing), I've noticed that some writers don't know the proper formatting of an article. Along with this, there are even more who don't know how to use keywords and tags for blog post search engine optimization.

It's important for any writer writing articles to increase visibility, expert status, and readership to know how to use their content effectively. That's where this article comes in.

Article Content Properly Formatted and Search Engines Optimized

Creating content is an essential marketing strategy. It establishes you as an authority in your niche or on a particular topic, increases your visibility and readership, and brings traffic to your site. It also broadens your marketing reach, which helps bring more traffic to your site.

Bringing traffic to your site to sign up for your mailing list is the real goal to just about all marketing strategies, even more so than selling a product.

The reason for this is that a person on your mailing list gives you the opportunity to build a relationship and promote various products and services – it provides the basis for multiple sales. A non-subscriber, a one-time visitor/buyer is just that: a one-time deal.

In fact, Jeff Herring (Article Marketing Guy) says, “Article Marketing, when done correctly, is one of the most powerful forces online.”

If you notice, Herring says, “when done correctly.”  Part of doing it ‘correctly’ is to have your article content properly formatted.

If you’re taking the time to use article marketing, whether posting to your blog, guest blogging, or submitting to article directories, you should create quality content and have it formatted properly. Any content you publish or share is a reflection of your writing skills – make those skills shine

Six Steps to Properly Format Your Article Content and Have it Search Engine Optimized

1. Article Titles and Subtitles

According to, “Better Titles = Additional Article Views = More Resource Box Clicks = Higher Website Traffic.”

Your title should be reflective of the article content and the first letter of each word should be capitalized.

Not Effective or Correct: Article marketing: formatting your content

Effective and Correct: Article Marketing With Properly Formatted Content

The normal rule for words such as “a,” “an,” “to,” and “the” is it’s not necessary to capitalize them. And, if at all possible leave out punctuation that can break-up the article’s url. Notice above that the ‘effective title’ eliminated the ‘colon.’

Titles should also be keyword effective. Try to include the keyword at the beginning of the title, not at the end. EzineArticles also notes that “longer titles maximize your ability to attract readers with a specific promise that is highly relevant to your niche.”

The same rules hold true for your subtitle.

Click here to get to:
Article Content Properly Formatted and Search Engines Optimized Part2



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Anne Duguid Knol said...

Right, understood this so far. I shall be following next week thanks Karen. I really need to know this.

Karen Cioffi said...

Annie, I'm so glad you found this helpful! It's really important for article marketing.

Anonymous said...

Hi, Karen. Great information. Taking notes. Looking forward to next weeks post on the subject.

Karen Cioffi said...

Susanne, thanks for stopping by. Article marketing is a great way to create visibility - formatting your content properly is part of effective writing.

Anne Duguid Knol said...

Back again and revising--I've also followed the very useful additional links. Thanks again, Karen

Karen Cioffi said...

Annie, I'm thrilled you are using the article for tips!


Carolyn Howard-Johnson said...

So glad I dropped by, Karen, you are one of those rare combinations of writer and IT Gal Personified! Thanks you for this.


Carolyn Howard-Johnson
Excited about the new edition (expanded! updated! even more helpful for writers!) of The Frugal Book Promoter, now a USA Book News award-winner in its own right (

Unknown said...

Great article info Karen, thanks.

Karen Cioffi said...

Carolyn, SEO Queen and IT Gal, I'm on a role! LOL

Kathy, Glad you found it informative.

Shirley Corder said...

Thanks for this, Karen. I'll be following along - please remind us on the group. :-)

Karen Cioffi said...

Shirley, I forgot to mention that Part 2 is us. The link is at the bottom of the article.