Monday

Article Content Properly Formatted and Search Engine Optimized Part2

Last week, in Part 1 of this article, we discussed the importance of article marketing (content marketing) and of having your articles properly formatted and search engine optimized. Today we're on to Part 2 (steps 2 through 6).

Article Content Properly Formatted and Search Engines Optimized Part 2

2. Include Keywords in the Body of Your Article

Unless you don’t care if the search engines pick up your article, or if it gets more distribution in the article directories, you need to include keywords throughout your article. But, don’t overdo it. It’s important for your keyword to be in your topic headings (if applicable), the first and last paragraphs, and in a couple of other paragraphs.

3. Spacing Your Article Content

Every paragraph in your article should have an extra line between it and the next one. If the formatting calls for it, the beginning of each paragraph should be indented.

You should also keep your paragraphs relatively short. Readers like plenty of ‘white space.” This ‘white space’ allows for easier and quicker reading.

Notice my formatting in this article.

In addition, it’s necessary to use proper grammar and punctuation. (517 without lead-in)

4. Include Your Bio

You’d think every writer would make sure they receive credit for their article content, but if you read some blogs, even those with multiple contributing authors, there are some with no byline. Even if it’s your own blog, at least end the post with your name.

For article directories, each service has its own resource box instructions. For guest blogging you don’t want your byline to be too long – make it short and effective. You can include your name with a couple of sentences letting the reader know why he should click on your link.

5. Article Content Marketing Tags

Including keywords or tags where allowed is essential to article marketing and its SEO effectiveness. Most hosting services and article directories provide specific areas at the bottom of the article for keywords or tags. Take advantage of this SEO tool.

These tags should be relevant to the content and will allow the search engines to categorize and index your content. This in turn will allow your article to be found by people searching for your topic.

There you have it, five article content formatting and SEO ready tips to get your articles doing what they should be doing: getting read, going viral, and bringing traffic to your site.

6. Link to More Article Content

This step is simple. In any article you publish on your own blog or submit for a guest post link to other articles or a landing page on your site. You can do this within your article content, just hyperlink a relevant word or phrase to a relevant article on your site.

You can also include a “Related Articles” section at the end of your article and list a couple of titles with hyperlinks to the actual articles on your site. Or, after a bit of information within the article add, “For more information on this check out” and add the link.

This allows you to get even more ‘juice’ out of your articles. You may not be able to do this with article directories, but for your blog posts, it will keep visitors on your own site longer and draw them further into your pages, and will bring visitors to your guest posts back to your site. Search engines like this marketing technique.

One final tip: Don’t forget to proof and edit your article content before you submit or publish it.

To read Article Content Formatted and Search Engine Ready Part1, go to:
http://www.karencioffiwritingandmarketing.com/2012/02/article-content-properly-formatted-and.html

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MORE ON CONTENT MARKETING

Jane Freidman Talks Book Marketing with Orna Ross
Blog Post Template – The 8 Standard Components (Part 1)
Website Ranking – Basic Metrics (Elements)




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2 comments:

Shirley Corder said...

Thanks for a good reminder, Karen. I especially like the hint about leaving a link to another article, or a list of other relevant articles. I often follow these on other blogs but never thought to do it myself. (DUH!)

Karen Cioffi said...

Thanks, Shirl. If we're spending the time and effort to create an article, we might as pack it with as much 'punch' as possible. :)