Monday

Content Marketing - Blog Posts, Keywords, Anchor Text, Tags, and Website Statistics Part2

Last week I posted Part1 on this topic. It talked about website traffic statistics in regard to two of my sites. Today, we go into the rest of the 'blog posting' promotional elements: anchor text, tags, and promotion.

Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part2


Anchor Text

Another interesting fact in regard to the statistics’ referring sites is that the KCWM site itself is listed as a source. This is accomplished by creating anchor text within the post content and/or at the bottom of the post as “Additional articles to read.” The anchor text leads the reader to another page/post within your site.

According to Wikipedia, “anchor text is weighted (ranked) highly in the search engine algorithms, because the linked text is usually relevant to the landing page.”

Is there a difference between an anchor text leading to another post and simply putting the url itself? YES.

Anchor text allows search engines to easily find and index your content and they value this strategy, the url address doesn’t have the same ‘word power.’ Wikipedia says, “The objective of search engines is to provide highly relevant search results; this is where anchor text helps.” This is part of SEO.

Blog Tags

Next on my ‘to do’ list when posting an article on my site is to put relevant tags.

In the article “Using Categories and Tags Effectively on Your Blog” on
ProBlogger.net, it explains that tags should be thought of “as the colorful little page markers you might use to flick back to your favorite pages in a book. The tags don’t describe the book as a whole, instead they describe individual sections of the book.”

Two important 'tags' factors to consider:

•    Tags complement categories. If you use Wordpress you’ll be able to and should use categories. Blogger does not offer this feature, so it’s even more important to use tags.

•    Tags should be focused and use the same ones for each specific topic. This means if you are writing about book marketing, use one specific tag: book marketing. Don’t switch it up with ‘book promotion’ or ‘marketing.’ Be consistent because it is this consistency that search engines will use to index your site and establish you as an authority on that keyword. This means a higher ranking in the search engines.

Going into this a bit further, when writing on the topic of writing, whether it’s on characterization, setting, or plot, you should always include the keyword ‘writing’ or ‘writing advice,’ or other relevant writing keyword you use consistently. You can also include the more specific keywords, like ‘setting’, ‘writing goals,’ or whatever the content warrants to give more indexing information, but it’s important to use your main ‘writing’ tag for all your posts on writing.

Promote your Blog Posts

If you want to enhance your visibility, you need to SHARE each article/post. Wordpress and Blogger both have plugins or gadgets to provide easy ‘sharing’  to Facebook, GooglePlus, Twitter, StumbleUpon, Digg, and Linkedin. Make use of the ‘sharing’ feature.

Then of course there are your other social networks, your groups. Don’t forget to post a message in your groups letting them know you have a new post up.

Use these three blog posting elements for each of your posts and your traffic/views are sure to increase.

If you haven't read Part 1 yet click here:
Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part1

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MORE ON CONTENT MARKETING

About Blog Post Titles
Websites That Work: 7 Key Factors (Part 1)
7 Steps to Writing for Article Directories




P.S. If you enjoyed this post, please share it!

3 comments:

Susanne Drazic said...

Great post. Thank you for the information. I've recently started using the share feature to post links to my blog posts on FB and Twitter. What a timesaver!

Karen Cioffi said...

Hi, Susanne,

I'm so glad you found the information helpful. And, yes the Share button certainly saves time!

Karen Cioffi said...
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