Five SEO Blog Tips to Increase Traffic to Your Site
If you’re new to the writing and marketing game, you may not be aware of some of the essential steps needed to actually get in the game - steps that will make your brand visible. And, visibility is a ‘biggie’ if you want to increase traffic to your site and move your business forward.
One very interesting fact about having content online is you never know who will end up finding it. It could be an a client, a potential JV partner, an agent, a publisher, someone who wants to connect.
Why is it important to become familiar with SEO blog tips?
Simply put, the answer is to generate visibility.
If you want to create and build visibility, along with readers to your site (traffic) and subscribers on your email list, you need to build a platform and promote it.
So, what are some tips to help you get started in the right direction?
Well, the very first and most obvious tip is to have a website or blogsite. Once you have one set up, it’s your job to post content to it on a regular basis, no less than once a week, two or three times a week is better though.
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It’s that content that will establish you as an expert /authority in your industry or genre. If you're a writer, this will help you down the road, after you’ve traditionally published or self-published one, five, ten, or more books and/or e-books, and you want to expand your writing career.
But, before we go over five of the basics tips for new writers, let’s first go over what SEO actually stands for: Search Engine Optimization. This marketing strategy allows the search engines, such as Google, to find your site and content.
Being aware of these blog tips is essential to having the search engines not only find your site, but to also index your content, and make it available to online searchers.
The Five Tips:
1. Use a keyword in your article title.Things have changed over the past couple of years - it's difficult to find free keyword tools. But, you can always do a Google search and see how your keyword comes up in the search.
A keyword, according to Compendium.com, is “any word or phrase a searcher might use to describe or identify a desired resource on the Internet.”
2. Use that keyword in your article’s subheadings, and be sure to bold or italicize your subheadings.This gives the it more SEO juice.
3. Use that keyword within the content – just don’t overdo it. You don’t want to stuff your article with as many ‘visibility generating’ keywords you can fit in, search engines frown upon this practice. Your article needs to be an informative, engaging, and an understandable read.
You primary focus should be to write for your reader. Keywords should fit naturally into the conversation.
Note: It is advisable to have the keyword with the beginning of the first paragraph.
4. When searching for effective keywords, look for long-tail keywords. Long-tail keywords are words that will move you away from highly competitive keywords.
As an example, if you write business articles, a generic and highly competitive keyword might be ‘incentives.’ This is a broad keyword and will have lots of competition, so it'd be a good idea to avoid it.
That’s where the long-tail keyword comes in.
If you used the keyword ‘business incentive,’ you’d reduce your competition, narrowing your target. Remember, you want to hit as close to your target market bulls-eye as possible.
5. The final bit of advice is to let the social networking sites know you have new content. Post the content link to Twitter, Facebook, GooglePlus, Digg, StumbleUpon, etc. You should also inform your groups. Get the word out. And, be sure to have a SHARE button so visitors can share the post also.
Keywords in Your Press Releases
Effective Titles for Articles and Blogs
How to Drive Traffic to a Website Using Expert Informational Content
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