Sunday, April 8, 2012

Karen Cioffi Writing Services Logo Poll

For a few years now I've had my writing services under DKV Writing 4 U. My services cover ghostwriting,, content rewriting, editing, and simple, yet effective website construction.

As with many things I do, I didn't fully think the 'name' through. While it makes sense to me, it is in no way relevant to the name and brand I'm building. So, as my wise writing coach brought to my attention, WHY have that name. And, I never created a logo for my services or my brand.

This brings me to creating a new writing services name and logo to keep all my off-shoots related to me.

I have a couple of logos below and would love your input as to which you think is most 'grabbing.' Oh, please keep in mind that the services are a team.

I'd really appreciate your input. It's so hard to decide on a logo. Also, I can tweak each of these somewhat, like color, border, and the two with just the pen point, I would add my url to it. I was up past 12 last night putting these together, trying to get an idea of what I want.

Once I know which one is the most effective I'll give it to my graphic designer, Mindy Crump to create a professional one.

I'll post the results in a couple of days.




Carolyn Howard-Johnson said...

Karen, I like the pnes because they say writing. The other image says "tech," but writing is sort of at the back door. On the other hand, the pen nub is very traditional and may send a subliminal message that you are not up on tech. Maybe you need something more writerly but without an image that calls out "last millennium." I'm sure you an find one. I like the new name. It will stay with you, for sure.

Also, if you should go with the pen nub, be sure to look at it in black and white to see if it maintains definition. (-:

BTW, you may want to revisit the parts of your copy of The Frugal Book Promoter that address branding. Just look up the term in the index and scan whereever you find it in the book. Better to do it now that look over something and find yourself in the same spot you are in now.

Oh, and the answer to "why keep it?" Couldn't agree more if the brand is wrong (I don't think the initialism did much for you!) but you also eventually have so much put into an image/brand you don't want to be changing them around often--if at all. Imagine the uproar if Coke changed their logo!

Hope this helps a little.


Carolyn Howard-Johnson
Excited about the new edition (expanded! updated! even more helpful for writers!) of The Frugal Book Promoter, now a USA Book News award-winner in its own right (

Karen Cioffi said...

Carolyn, Thanks so much for the input. I agree on both counts: the pen says writing, but may create an outdated image. And, the computer guys can be taken as being techy.

I was up so late last night scanning and couldn't find anything that says 'writing' without leaving an outdated subliminal message.

I'll keep looking, or mmay forgo the image.

Karen Cioffi said...

Carolyn, I'll be checking out the section on branding in your book!

Mayra Calvani said...

I prefer the one at the bottom. It's cleaner. Good luck!


Word Crafter said...

Karen I agree with Carolyn for the most part, she is one savvy lady-- However I do like the laptop writing computer team if I had to pick one of the logos = )

Karen Cioffi said...

Mayra, Thanks so much for your input - I actually like that one too. But, I love the writing team image also.

I really need to decide what image I need to convey. Most of my ghostwriting and rewriting is SEO related, so the techy one may be more relevant. But I also do editing for writers/authors.

Karen Cioffi said...

Billie, Thanks so much. I do think the writing team is a bit more 'grabbing' than the others. Boy, is coming up with the right image a job.

SuseADoodle said...

Hi, Karen. I agree with all of the previous comments. So, don't make a hasty decision. I'd say go to your local public library and find copies of HOW magazine and look through them for ideas on branding, logos, use of color and imagery. I remember one issue (but a number of years ago now so may not be available still on the shelves) that discussed the use of color in a logo and what it conveyed. HOW is a great place to start, but may take going through half a dozen issues to get a sense for design that is clean, clear and legible. The logo is your "instant identifier"
on everything you do -- from blog and website to your letterhead, envelopes, business cards (generally available through Vistaprint during one of their sales at 100 for postage only ... good deals there for items for free just pay the postage -- and don't laugh at 10 sheets of letterhead for free -- they run the sales so often you can accumulate sheets quickly -- etc.) and other items you may use like a brochure about your services.

Your logo needs to capture what you are making available to your audience of potential clients.

Being an entrepreneur means being your own exec in so many ways -- marketer, advertising, R&D, manufacturing (writing or making whatever it is you sell -- a service or a product), your own accountant, secretary, etc. Tough business to put ourselves into but worth it in the end. :-)

Good luck with coming up with an easy to remember Brand name and eye-catching logo.

Melanie said...

While it's old fashioned, I'm partial to the second image of the pen nib and writing.

But the tecchie guys convey a more modern image. The second one of them with the heavy border is bolder and packs more oomph.

NancyCL said...

I like the second one and the last one. Lots of luck, Karen!

Karen Cioffi said...

Sus, I hear you. I've been attending marketing webinars presented by marketing researchers, I'll have to reread my notes. I know color has a lot to do with an image as does its design. I know simple is usually better.

And, yes, the entrepreneur needs to do just about everything!

Thanks for the tip about How magazine - I'll check it out.

Thanks so much for your input.

Karen Cioffi said...

Thanks for your input Melanie, I'm partial to that one also. But, based on the consensus, will have to do more research.

NancyCL, thanks so much for your input. The last one is my second favorite.

Magdalena Ball said...

I like the second one - it has a weblink (critical), but it's tight, snappy and well defined (will shrink well).

Donna McDine said...


I like the pen but I think it is a bit outdated. Color is more eye catching than the sepia or black and white. The images of the characters sitting with the laptop doesn't really convey your services. I like the idea of incorporating your headshot.

Is your company a group or writers or just you? If just you, a team of writers doesn't ring true.

All the best,

Susanne Drazic said...

Hi Karen, I'm not crazy about the techy guy logos. To me they look like they are all working by themselves, because they all have their backs to each other. The second techy logo makes the techy guys look too crowded in the circle.

I like the ones with the writing tips. They may be a bit old-fashioned, but I think they definitely convey writing. If I had to choose between the two with the writing tips, I prefer the one with the thicker border. It is my favorite. You will want to make sure you include your link on these.

As for the last one, it conveys writing, but it just doesn't grab my interest as much.

Best wishes in choosing a logo that is right for you.

Happy Easter!

Karen Cioffi said...

Maggie, That's the one I like to because of its definition. Thanks for your input!

Donna, My services is a team, obviously when the work is there. That's why I wanted to make it clear. But, the text states that also, so I'm thinking, based on comments other input, and a couple of webinars I watched that I'll go with a headshot or just well designed text.

This is going to be harder and more time consuming than I thought.

Karen Cioffi said...

Susanne, Thanks so much for your input. The votes are certainly varied. I'll have to put on my thinking-cap to decide on a great design with just text or with my headshot! :)

T. Forehand said...

I like the writing team logo because it does represent the team approach. The last one is clean and good too, but for me the team logo grabs me.


D. Jean Quarles said...

Wow! What a lot of good advice. Colors and fonts are critical and do form subliminal messages. Regarding the logos: I, too, find the pens more writerly, less tech and that may be perceived as a problem. I'm, personally, not keen on the computer /tech logo, mainly because I'm not sure how it would look shrunk . When my clients are looking at logos, I generally advise go simple. Good luck.

Shirley Corder said...

I definitely prefer one of the top two - I THINK the 2nd one, but also like the first. As for it being 'tech' yes, it is. But then we're living in a 'tech' society. Like it or not, writing is becoming more and more 'tech' oriented.

Karen Cioffi said...

Terri, I like the writing team also, but the more input I get the more I will need to rethink the logo image. Thanks so much for your input!

Jean, Marketing research is showing more and more that simple works best, for just about everything. Thanks so much for your input!

Shirley, Those are my favorites. But, as I mentioned, all the input points to either my headshot or just the text.

Oh, well.

I really appreciate everyone's perspective!

Katie Hines said...

I liked the first one and the last one. I like the idea of the pens, but the concept of teh folks sitting on something really fit with a more contemporary, professional look, I think. With the pen I was wondering if the picture was copyrighted, or needed permission to use.

Karen Cioffi said...

Hi, Katie, Thanks for the input! I bought the images on BigStock and as far as I know, I can use them in a logo. I know I can use them for book covers, so I would think a logo is okay.

widdershins said...

Almost love the golden techie guys completely. They do look a little skeletal however.

Karen Cioffi said...

Hi, Widdershins, I know, I love those little guys. I won't be using them for the logo, but I'll use them somewhere!

Thanks for your input!