How and Why to Guest Post
Guest posting can be a very rewarding experience, believe it or not. You would think that writing for other people’s blogs would be boring or frustrating, but, on the contrary, it is actually useful and fulfilling. After all, how many times have you wished to branch out and write something that didn’t fit with the theme of your blog? How many times did you think: ‘I wish there was a better way to drive traffic to my blog’? Well, with guest posting, you get the best of both worlds.
• You get to write fun, new stuff – Let’s say your blog is about flowers, but you really love purses as well. Unfortunately, your blog just won’t take a post about purses. However, your friend’s blog is all about them. Tada! A perfect opportunity.
• You get links back to your blog-Which brings your blog up higher in Google rankings. Instantly, you’ll get more hits to your site.
• You get more readers – More hits equal more readers, and who doesn’t love that?
• You get more exposure – With these readers on her blog and on yours, you get increased exposure, which means still more readers coming in!
Now we get down to the nitty gritty. This all sounds great, but how do I start guest posting? I’ve never done anything like this before! Well, it is actually very simple. There are just a few steps to successful guest posting.
1. Contact bloggers you love to read – If you love to read it, chances are you share similar tastes. The blogger would probably love a break and a fresh set of eyes on her blog, and would be more than willing to share her readers. It is a win win!
2. Ask if they will allow you to write a guest post – Guest posts are great for both of you. They get free content they didn’t have to write, and you get more readers without taking away any of theirs. Tell them all about the positives and they’ll be bound to allow you to post.
3. Give them a choice of topics you can write on - If you can, make a connection between your blog and theirs. Maybe you can write about using purses as vases for flowers, or three floral printed purses every woman must own, or something that makes a connection between your focus and theirs. That way, the readers will understand what you have to offer and you’ll get more long-time readers and fewer curiosity seekers only.
4. Write in a way that is similar to the blogger’s style – Do their posts all have numbers? Are they essay format? Do they have pictures or video clips? What audience is she trying to reach? It is important to keep these things in mind as you create your guest post. The closer it is to the current style, the more likely it is to be posted.
5. Include an author summary with a link to your blog – This is so, so important. This is the whole point. You want to let people know who you are, what you write about, and, most of all, where to read more!
6. Wait for the readers to pour in!
There you have it. Now, wasn’t that so simple? You will be surprised how great this works. With a little effort, you can grow your blog by leaps and bounds, and expand your writing repertoire. You can also make lasting connections with your blogging friends. Now, isn’t that a win win?
Heather Smith is an ex-nanny. Passionate about thought leadership and writing, Heather regularly contributes to various career, social media, public relations, branding, and parenting blogs/websites. She also provides value to hire a nanny by giving advice on site design as well as the features and functionality to provide more and more value to nannies and families across the U.S. and Canada. She can be reached at H.smith7295 [at] gmail.com.
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