Demystifying Google Penguin and SEO Strategies Part 2

Part 1 of Demystifying Google Penguin and SEO Strategies went over the new Google update, along with questions it raises and their answers. Now it's on to Part 2.

Demystifying Google Penguin and SEO Strategies Part 2

How Do You Rank with Google?

This was actually answered in question number five. Writing content that is valuable and informative, that’s shareable and brings in links from similar niches (that are considered quality or trustworthy) is what will help you rank with Google.

It’s all about offering information that readers will value and share.

But, how does this all relate to your website?

A Look at Content Marketing, Keeping Google Penguin and SEO in Mind

To demonstrate the simple application of the strategies discussed in this article, I’ll use my site as an example.

First, I’ll mention the site domain name: Karen Cioffi Writing and Marketing. Right off the bat, you’ll notice my keywords are in the domain name.

Since I write about writing and marketing and offer quality content on those subjects, it’s in line with my site name. So far, so good. Everything’s on the up-and-up.

I use anchor text, but primarily through links to other related posts on my site. I add this section at the end of the post and do it for just about every post I write. I’ll also hyperlink to a relevant site I’m mentioning within the content, if warranted.

Keywords are another marketing strategy I use, but I don’t focus on the keyword. First I write my article. Then based on the topic, I search for valid keywords. After I find a keyword I want, I’ll change the title accordingly and add the keywords seamlessly into the content. I use the keywords sparingly within the content – the first and last paragraphs and once or twice between, at most.

It’s important for your content to be smooth, coherent, and easy to read. If a keyword doesn’t fit smoothly, don’t use it.

I also use ‘categories’ and ‘tags.’. And, after the post is published, I share it to sites like StumbleUpon, Facebook, Llinkedin, Twitter, and GooglePlus.

These are the basic SEO strategies I use for content marketing. Again, it’s all about offering content your readers can actually use and that will motivate them to share.

Hopefully, Parts 1 and 2 of this article should give you some insight into the new online marketing strategies.

If you missed Part 1, you can read it at:

Demystifying Google Penguin and SEO Strategies Part 1


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