How Writers can Use a Lead Management Program Effectively

Guest Post Wednesday with novelist, writer, and marketer Aric Mitchell. 


Aric Mitchell

A lead management program may sound like something better suited for million-dollar businesses and multi-national corporations. But if you’re an author, writer or content writer, think about employing one anyway.

But wait just a cotton-pickin’ minute, you may be thinking. I want readers, not leads. Well, yes and no. If readers are not targeted to your style of writing, then the work could be dead in the water.

The goal isn’t to get as many people as possible to read your latest book on the mating habits of the fruit-fly. The goal is to have as many targeted people (a.k.a. Leads) as possible to read said book.

With a lead management program, you can get the job done with minimal headache. Here are some of the strategies to employ:

1. Follow the leads.

Twitter, Facebook, Google+, and about a ga-jillion other social networking platforms and lead management program technologies have enabled you to look deeper than a simple user ID. Using any or all of these programs, you can infer specific interests of each friend, follower, or contact. Rather than maximizing your friend-or-follower-count, target only those who share an interest in fruit flies enough to talk about them publicly. The great thing about social media is, we all tend to “friend” people, who are like us. So for every one legitimate lead you find, you will also find 50, 100, or more, who share these interests, rather easily.

2. Make the connections.

Social networking sites are heavily abused by spammers, who employ software to reach out to others for them. These same jerks go on to spam you with 100 messages a day wanting you to buy something. De-friend/unfollow immediately, report them as spam, and block them from ever contacting you again. With that said, software programs can be helpful in finding users in your area of expertise, and then extracting their friends/followers for future investigation. What you must remember is, social networking online must have an authentic, human touch. Use these programs to streamline; not to friend/follow random strangers. Be your genuine, wonderful self at all times. Establish relationships because you genuinely feel a worthwhile connection to a user and find her interesting.

3. Deepen the relationship.

Turning contacts into readers is not unlike turning leads into sales. Since most writing business today is conducted online, the Internet is a valuable tool for doing so. But you’ll need finesse to get it done effectively. Rather than blasting out the READ-READ-READ message to each of your followers, make sales and/or readership secondary. Instead, be interesting. Share something you find helpful, amusing, entertaining, or compelling. Chances are if you think it is, they will, too. And over time, that level of trust will deepen to the point that when you have writing to share or sell, they will be more likely to read or buy it without all the brow-beating, which too often goes on.

A lead management program works exactly as described. You follow leads, make connections, and then treat those connections in a way that deepens the relationship. And for each closer bond you form, you’ll have one more reader, who will show enough enthusiasm for your work to tell the rest of the world about you.

Remember: a successful writing career is not made by reaching out to as many people as possible. It’s made by finding readers, who are true champions of your work. Do that, and they’ll do the rest of the work for you.

Aric Mitchell is a novelist, who also writes for lead management program provider Blitz Lead Manager. His first passion is telling stories, while his second is finding the right audience for those stories. Check him out on the web.

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