Monday

What Is An Author Platform? Its 3 Basic Elements

Building a writing career can be a long, and at times, difficult road. And, many new authors think writing itself is the tough part, but that's not really the case. 

Writing a story that you intend to publish traditionally or self-publish has a beginning, a middle, and an end. You can create an outline as kind of a GPS to get you from point A to point B. There are steadfast rules and tricks to help you complete your writing journey.

Bottom line, there is an end to that particular writing journey.

With marketing, that's not the way it works. Marketing your book is the roll-up-your-sleeves part of a writing career. It's the ongoing job of creating and building your online presence, your author platform. And, the rules and tricks of the game are in constant motion, always changing.

While many of the rules may change, there is one constant in your author platform, and that's visibility.

It should be noted that the definition of an author platform encompasses multiple genres, freelance writers, and even marketers who create and sell information products, so it may vary, depending on who is providing the definition. But, all-in-all, creating an online platform is pretty much the same for everyone and entails the same elements to be effective.

According to web editor for the Virginia Quarterly Review Jane Friedman, editors and agents are "looking for someone with visibility and authority who has proven reach to a target audience."

So, the bare-bottom basics of an author platform are: visibility, authority, and proven reach. 

Breaking Down the Three Basic Elements of an Author Platform

1. Visibility

This is the promotional aspect of marketing. It's the element of becoming known in your particular niche and building on that presence.

With online marketing strategies and Google's updates always on the move, the face of creating visibility has changed. Today, visibility is created through ongoing connections and relationships with your target market, your audience.

It’s also about creating engagement on your blog site and your social networks. This means Likes, Follows, Shares, Retweets, Favorites, and so on.

2. Authority

Authority is built through ongoing communication. As an author you need to provide valuable information to your readers through blog posts. Providing this information on a regular basis establishes you as an authority in your niche.

Another newer factor in the mix is social proof. Numbers speak and boost your authority.

3. Your Reach

Elements one and two of your author platform help take care of number three, your reach. By using effective marketing strategies to create an online presence, such as building a website and creating your authority through ongoing information/article marketing, your reach is automatically broadened.

Other strategies you can use to further broaden your reach include:

*    Guest blogging
*    Article marketing
*    Joint ventures
*    Presenting webinars
*    Presenting workshops
*    Offering e-courses

And, of course, you must include social media marketing.

Today, your author platform is about what you can offer your audience. It’s about creating content that’s engaging and/or valuable enough for others to share.  It's not about what you're selling.

Providing ongoing "wanted or needed" information builds a relationship. In the marketing arena a general rule of thumb is to offer 80 percent free, valuable information and 20 percent promotion. Its wise to now make it 90/10 though.

It's this ongoing author/reader relationship that will build your author platform and help sell your books, other products, and services.

Reference:
http://janefriedman.com/2012/03/13/author-platform-definition/

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More Marketing Reading

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Send Your Author Platform Soaring!

Give Your Author/Writer Business a Boost with Inbound Marketing
Basic Website Optimization, Blogging Smart, Email Marketing, and Social Media Marketing

This is a 4-week in-depth and interactive e-class through WOW! Women on Writing and covers all the tools you’ll need to build visibility and traffic, and boost sales.

CLICK HERE to check out all it includes!





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