Monday

Writing an eBook – What’s Stopping You?

Steps to Overcoming 4 Top Obstacles to Writing an Information eBook (Part 1 of a 4 part series)


In a recent webinar with ebook guru and expert marketer Jim Edwards, he explained the results of a poll he did on why YOU just can’t seem to get an information ebook written and published. And, along with the results of the poll, he provided solutions to the obstacles that are stopping most people becoming successful ebook authors.

Along with Edwards’ insight, I’ve included some of my own experience with writing ebooks.

So, let’s go over the four main obstacles that are stopping YOU from writing an ebook and publishing it.

4 Steps to Overcoming Your Information eBook Obstacles

1. Confusion over the length of an ebook is one of the top obstacles.

This obstacle has most writers confused enough to stop them from even attempting to write an information ebook.

So, what’s the appropriate length of an ebook?

According to Edwards, as long as you provided what your title and description promise, it can be anywhere from 10 pages to 100 plus pages. My information ebooks range from around 18 pages to 180 pages.

2. Finding and writing quality content can feel overwhelming.

Contemplating having to write your own content that’s informative and engaging is another big obstacle in the ebook publication path.

The solution: reuse existing content from articles and posts, read other ebooks on the topic and get ideas; record a podcast and write a transcript; write an outline of what you want to convey and hire a ghostwriter to actually write; hire a ghostwriter to simply write the entire ebook; and/or conduct one-on-one interviews with experts in the field you’re writing on. These are just a few possibilities.

3. Time won’t allow it.

For a few of you this may actually be a ‘real’ obstacle. But, for most it’s simply an excuse. Check out these two quotes:

"Don’t say you don’t have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michelangelo, Mother Teresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein." ~ H. Jackson Brown

"To achieve great things, two things are needed; a plan, and not quite enough time."
~ Leonard Bernstein

Take a realistic look at how you spend your time. How much TV do you watch? How much time do you spend on social media or surfing the web?

If you can eliminate 1 hour a day on ‘wasteful’ time zappers, you can devote that one hour each day to writing an ebook.

4. Afraid the return on investment (ROI) won’t be worth effort and time invested in creating an information ebook.

Well, there’s no doubt time and effort are involved in creating anything worthwhile and that includes writing an ebook. But, the trouble with fearing or believing the effort and time won’t be worth it is you become the obstacle. If you believe you can’t do something, then in most likelihood you won’t. If you believe the ROI won’t be worth it, then you’ve sabotaged your own goals.

Stop and rethink. Follow the experts’ steps and believe if they can do it YOU can too.

Click the link to check out Part 2 of the Series:
Writing Information eBook – Two Obstacles and Solutions

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MORE ON WRITING AND ONLINE MARKETING

Beyond Book Sales Income: Book Marketing and Diversification
Writing Nonfiction: Using Quotes



8 comments:

Susanne Drazic said...

Interesting information. Looking forward to reading the the next post in the 4 part series.

Karen Cioffi said...

Suzanne, I'm glad you found the post interesting! Thanks for stopping by.

Kristi Bernard said...

I have several ebook ideas and the research to go with them. I am finding that watching too much tv is getting in the way. Thanks for the great post, I know I really need to get busy on this.

Karen Cioffi said...

Kristi, It's gotten to the point that I only watch TV when I go to bed, just to unwind. I think I've taken it to the other extreme. :)

4RV Publishing said...

The main problem with producing eBooks is the formatting for Kindle and for Nook must be just so in order for the manuscripts to look correct on the small screen.

Karen Cioffi said...

Vivian, that's actually one of the deterrents of creating an ebook. The formatting is a pain!

4RV Publishing said...

Karen, that's the point everyone misses, everyone who thinks putting out an eBook is easy and inexpensive. I've read or tried to read so many horribly formatted ones where symbols replace letters, pages are missing, paragraphs are combined into one, etc.

Yet, readers complain that publishers charge too much for eBooks after they pay for a professional formatting. One can't use the same formatting as used to prepare a print version.

Karen Cioffi said...

Vivian, Unfortunately, the ease, or relative ease, to self-publish does open the door for substandard work being self-published.

And, if the author doesn't check and recheck the finished product, lots of errors come across.


'Real' publishers, who have the expense of actually publishing books would need to charge enough to cover their expenses and make a profit, not matter how small. It's a shame everyone doesn't realize that.

My articles on ebooks are geared primarily for information products that writers can use to earn a couple of extra dollars. And, if they use effective marketing strategies, much more than that.