Monday

Ebooks are a Must - Create Your Own

Why You Should Create an Ebook and 6 Basic Steps to Creating One


As a writer there are a number of ways to earn money. You can freelance, ghostwrite, and you can create your own information products. And, the easiest information product to create is an ebook.

As an author/writer you no doubt have learned a thing or two along the way. And, if you’re starting out, you’re in the process of learning. This knowledge can be turned into an income through ebooks. One of the simplest ways to create an ebook is to write what you know. But, keep in mind the information you offer must be of value and something others will want or need.

Along with the simplicity of creating ebooks, you can’t beat the cost. You can create one for NO money, or very close to it. And, you can sell it for whatever your audience is willing to pay.  The primary cost is your time, in addition to some effort.

While just about all writers want to make money from their writing, there is another reason why you should create an ebook, probably more important than simply selling them. They are the perfect ‘ethical bribe’ to offer visitors to your website.

If you’re wondering why giving your ebook away for free is of more value to you than selling it, the answer is: your mailing list, which is considered ‘golden.’

For those who are unfamiliar with an ‘ethical bribe,’ it’s a free gift that you use as an enticement to get visitors to sign up for your newsletter or say YES to another call-to-action you have. This is considered an effective marketing strategy: You give one or two FREE informative e-books, obviously pertinent to your site’s brand, to help coax your visitor to say YES to your call-to-action.

Both these ebook options are beneficial, and you don’t have to choose between the two. You can create a valuable ebook as a freebie on your site, and you can also create ebooks to sell. You can even take an excerpt from a ‘for sale’ ebook and turn it into a ‘freebie’ offering.

So, now that you know the benefits of creating an ebook, let’s go over the basic steps to actually creating one.

6 Basic Steps to Creating an eBook

1. Create content. Simply open a Word document and start typing away. Get all that expert knowledge you’ve accumulated over the year/s and create your content. Just be sure that your content is reliable and will actually be of value to your readers.

Pretty easy so far, right?

2. Edit and organize your content into an easy reading document. Be sure to leave plenty of white space, as it makes for easier reading. White space means creating short paragraphs – take note of how I formatted this article. There’s plenty of white space.

3. Add images. Now that your content is set, you can add pictures (images). If you can believe it, this is free also. You can use clip art, take your own pictures and turn them into jpgs, or create your own images (it’s easier than you think - see below).

If you decide you want to buy the images, you can check out BigStock.com, Freepixels.com, or MorgueFile.com. You can get images for $2 or 3 dollars each and it’s well worth the cost.

In fact, BigStock now provides a feature that allows you to edit the images. It's really cool and great for making them unique.

In actuality, you don’t need images within your ebook, so this step is optional.

4. Edit your content again. Having a polished and professional looking product is essential.

5. Create a cover or buy one.

6. Create a PDF. Now, you’ll need to turn the Word document into a PDF with a PDF converter. The newer Word versions have converters built in – check your Print feature.

Or, you can upload the your Word doc onto Kindle, Smashwords, Lulu, or another similar service. The service you choose will have instructions on formatting it.

That’s it. You have an ebook!

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MORE ON WRITING AND MARKETING

Writing an Ebook – What’s Stopping You?
Content Creation – Do This Once a Day and Get All the Traffic You Need

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NEED TO BUILD YOUR AUTHORITY WITH AN EBOOK (book)? Don't want to create your own?

I can help. Check out:  the Article Writing Doctor



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