Book Marketing Overwhelm

Question: What tips do you have for writers experiencing fear, or lack of focus when it is time to market their books.

There are many writers who feel marketing is just too overwhelming. My advice is to first learn about marketing, learn the basics. Then take it one step at a time. Don’t look at the ‘whole’ thing; look at step one, step two . . .

In regard to focus, you need to have a marketing plan. Create two or three major writing goals. Then break each goal down as to how you’ll reach it. Try to focus on one strategy at a time. Once you’re comfortable and effective with one strategy move on to another.

It’s also a good idea to spend a bit of time on the weekend to plan your action steps for the week.

Having a plan and action steps helps keep you focused.


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Helen Henderson said...

Good points. The first step is often the hardest. And when planning, don't forget a calendar. A quick glance shows special events or the days of the week each site allows promo.

Helen Henderson
Tour Guide to the stars, the Old West, and worlds of imagination. First stop, Dragon Destiny. Board at

Karen Cioffi said...

Helen, you're right. :) Learning the first step is the hardest. And, a calendar is very important!