Monday

Do You Really Need a Website?

The idea of creating a website may seem overwhelming to many who are new to marketing. This may lead to a hesitation in regard to taking the website step.

But, don’t let fear or procrastination get in the way of your online presence. A website is a necessary online marketing element that is at the foundation of your platform.

Here are a couple of statistics to demonstrate the need for a website, no matter what your offering or selling:

According to PCMag.com, there were 694,445 Google search queries made and 1,500 blog posts published each minute back in 2012. More recent statistics show that there are now 40,000 Google search queries every second. That's 2,400,000 per minute!

The internet is the place for people to search globally for what they want or need. Having a website allows you to be in on that action.

If you want to create visibility for you, your service, product or book, a website is the initial spark that will ignite your internet presence. And, it will be the hub or central location where you will let people know who you are and what you have to offer.

To further cement the need for a website, it’s through your website that you will attract readers, get email subscribers, and sell what your offering.

It’s easy to see that a website is absolutely necessary, and it’s not as difficult as you may think to create one. The first step is planning.

Plan Your Way to a Website

As with any project you undertake, the first course of action should be to plan out your course of action. This is usually considered a business plan or writing plan.

Your website is your online calling card or business card. It needs to be as professional as you can get it and needs to have all the necessary elements of an effective site.

So, if you’re not familiar with websites, one of the first steps in your course of action should be to learn about all the elements needed to create an effective website.

As an example, one of the first elements that you’ll need to work on is the domain name. Choosing a domain name is serious business. It needs to be searchable, convey what the site is about, and relate to you. It should be part of your platform, your brand. And, if at all possible, it should have your keyword in it.

Other elements of an effective website include: optimization, specific pages, posting fresh content regularly, an opt-in, and a freebie.

A website is an absolute necessity, but it also needs to be effective. It needs to be planned out.

Sources:
Infographic What Happens Online in 60 Seconds?
http://www.pcmag.com/article2/0,2817,2398097,00.asp
Google Search Statistics
www.internetlivestats.com/google-search-statistics/

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MORE ON ONLINE MARKETING:

What is Website Optimization and the SERP?
Website Metrics – 5 Tips to Keep Your Head Above Water
Optimize Your WordPress Blog Posts




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