Do You Have an Online Marketing Focus?

One of the things I learned over the years is that focus is an important element of any online marketing strategy.

But, what has focus to do with your online marketing strategy?


You must be aware of all the marketing courses, programs, ebooks, and numerous other learning tools that the heavy-hitter marketers send to your email box on a daily basis.

'Buy this now to make thousands selling your books' – 'invest in this new course to get the best marketing program to date' – 'get this ebook today and learn everything you need to know about making money.' The promotional emails go on and on.

If you’re like me, you’ve bought into a number of the new ‘flavor or the week’ marketing promotions. The goal for this year is to STOP. Don’t buy another product or service until you actually take advantage of (use) the ones you’ve already purchased.

You might be thinking that you don’t have the time to invest in the products you already bought and that new one being promoted looks simple . . . and it doesn’t cost that much.  

Again, STOP. This is most likely what you thought about the other marketing products you bought. Make this year a year of accountability. If you bought it or buy it, use it.

Okay, so you have your marketing direction. Go over the marketing strategies you bought and determine which are doable for you. This step is essential. If you take on a marketing strategy that you don’t have the skills to succeed at or is too time consuming, you’ll become discouraged and possibly waiver in your online marketing strides.

So, choose one or two strategies that you feel comfortable with. Maybe it’ll be using social networks more, maybe it’ll be posting regularly to your blog, maybe it’ll be guest blogging. Whatever it is start working at it today and be consistent.

A key element to this marketing focus is to stay with these specific one or two strategies. Work them until you feel very comfortable with them and you begin to see results. Don’t add any other strategies until the ones you’re currently working on are on autopilot, or close to it.

This is online marketing focus.

The main idea behind it is to keep from grasping at shiny objects and wasting money.

The next reason to use this strategy is to be focused. Focusing on one or two online strategies will enable you to stick with it and it gives you a clearer picture of what’s working for you.

Along with your one or two marketing strategies, add reviewing and tweaking your website to the mix. This action step should be done on a regular basis, maybe once a month or every other month. Make sure your website is current, focused, and has the needed elements to make it effective. This will help bring focused traffic to your site.


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Beryl Reichenberg said...

Thank you for the advice. It is hard to stay focused with all the emails and offers out there. Marketing is difficult for me, as I know it is for a number of authors. I write and illustrate children's books and have found that personal contact with toy stores, bookstores, and gift shops works best. But, I do need to more on to a better online presence. Beryl Reichenberg

Karen Cioffi said...

Hi, Beryl,

Getting into the trenches with book stores, toy stores, etc. is a great way to market your books offline. But, if you want to increase your online presence, then you'll need to use online marketing strategies to do so.

Thanks for stopping by!