Monday, January 30, 2012

Writing Goals, Detours, and Opportunity Cost

It’s just about the end of January; the year is under way. Hopefully, most of you have taken the time to think about and actually write out your writing goals for 2012.

This is actually a key element to seeing your goals recognized – you must write them down and keep them where you can see them everyday. Certainly, you’ve heard this strategy before. It’s simply not enough to think of your goals, you need to see them written and even visualize them.

Jack Canfield and his co-author Mark Victor Hansen of Chicken Soup for the Soul (http://chickensoup.com) wrote their goals out and pasted them everywhere possible, even in the bathroom. No matter where they were, they saw their objective and after 144 rejections, Chicken Soup for the Soul was finally accepted for publication.

Mark Thompson says, “Two of the vital ingredients for success online or in the "real world" is converting your Dreams to Goals and surrounding yourself with people with similar goals and ideals.”

Again, this is achieved by making your writing goals visible, writing them down, and by projecting them. But, you also need to make your goals attainable and don’t overwhelm yourself with too many goals.

According to writing coach Suzanne Lieurance (http://workingwritersclub.com), you should limit your primary goals to three, and under each goal list the strategies you’ll take to achieve each one.

As an example, suppose you want to freelance for magazines. This is your number one goal and actions you might take to help you achieve that goal are:

1. Research three magazines you’d like to write for.
2. Decide on a topic that would be appropriate for each magazine.
3. Write an outline for the article.
4. Write a query letter for each magazine.
5. Submit to each magazine.

Then, you would simply follow your own goal reaching instructions to obtain your objective/s.

One big pitfall or roadblock to achieving your writing goals though, aside from not writing them out and reviewing them everyday, is a lack of focus and allowing yourself to get sidetracked by taking detours.

If you’re like me you start the year with your goals front and center. Then you seem to get sidetracked doing ‘this and that.’

You might decide it’s a great idea to prepare and present workshops or webinars to build your mailing list or sell products. Or, you attended a number of webinars that told you how easy it is to make money creating your own information products. So, off you go, doing ‘this and that.’

Unfortunately, unless that ‘this and that’ is earning you money, the detour is pointless. It’s not only pointless, it creates an opportunity cost.

What do I mean by ‘opportunity cost?’

If you spend your time and energy on projects that aren’t in line with your end objectives (your writing goals), and those detour projects aren’t earning you money, you’ve lost time and energy, and you’ve lost the money you might have made if you stuck to your original objectives.

BusinessDictionary.com defines ‘opportunity cost’ as “a benefit, profit, or value of something that must be given up to acquire or achieve something else.”

That lost time, energy, and money you lost on your detours is the ‘opportunity cost.’

If you do decide to make a detour, be sure the benefits (money, networking, learning, etc) are worth it.

Achieving your goals takes discipline, drive, and perseverance. Don’t let unfruitful detours derail your writing goals.

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Part of your writing goals should be to find new avenues of success. This can take the form of becoming a paid freelance writer. If this is something you might be interested in, here's a tool to check out:

Write Where the Money Is
The Surefire Way to Fire Up Your Income as a Freelance Writer

Robert Earle Howells has been a successful freelancer for 30 years. He writes for top national magazines and websites. And, now he’s written WRITE WHERE THE MONEY IS.

It's an inside-the-biz guide that steers you clear of the shark-infested waters that gobble up and spit out most wannabe writers. Howells shows you the shortcuts to earning good money quickly. His hard-learned secrets and stealth tactics will save you a ton of pain and frustration

Check it out today: Click Here!

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Related Writing Articles:

Keep Your Writing Goals Front and Center
Writers and Authors: The Ongoing Process of Evolving
10 Great Writing Article Links
Children’s Writing and Publishing: The Traditional Path PART 1

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To keep up with writing and marketing information, along with Free webinars - signup for The Writing World newsletter on the right top sidebar!

Karen Cioffi
Multi-award Winning Author, Freelance/Ghostwriter, Editor, Marketer
Writer’s Digest Website of the Week, June 25, 2012

Find Karen’s eBooks on writing and marketing at:
http://karencioffifreelancewriter.com (see the sidebar for titles)

Karen Cioffi Professional Writing Services
http://karencioffifreelancewriter.com/karen-cioffi-writing-services/


Friday, January 27, 2012

10 Helpful Writing Articles

Learning the craft of writing takes time and work. One of the ways to help hone your craft is to read articles on 'how to write.' 

Check out the10 helpful writing articles I have listed below:


Forget Resolutions – Go for Real
http://www.writersonthemove.com/2012/01/forget-resolutions-go-for-real.html

AP StyleGuard and the Death of Editing
http://www.dailywritingtips.com/ap-styleguard-and-the-death-of-editing/

Being a Writer: Learn the Craft of Writing
http://www.karencioffiwritingandmarketing.com/2012/01/being-writer-learn-craft-of-writing.html

Best Advice for Writers from 2011
http://janefriedman.com/2011/12/21/my-best-advice-for-writers-from-2011/

Five Ways to Avoid Boring Writing
http://4rvreading-writingnewsletter.blogspot.com/2011/12/five-ways-to-avoid-boring-writing.html

10 Easy Ways to Improve Your Dialogue
http://writetodone.com/2011/12/12/10-easy-ways-to-improve-your-dialogue/

Writing Children’s Books – Genre Differences
http://www.karencioffiwritingandmarketing.com/2011/12/writing-childrens-books-genre.html

10 Tips to Banish Typos
http://grammar.quickanddirtytips.com/10-tips-to-banish-typos.aspx

How I Went from Writing 2,000 Words a Day to 10,000 a Day
http://thisblogisaploy.blogspot.com/2011/06/how-i-went-from-writing-2000-words-day.html

Top 10 Best Online Backup Companies
http://www.thetop10bestonlinebackup.com/

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Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com (children’s author site)
http://WritersOnTheMove.com
DKV Writing 4 U

Wednesday, January 25, 2012

Submitting for Book Awards by Nancy Sanders


Today's guest post is by MULTI-published, best selling, and award winning author Nancy Sanders.

*****
Submitting for Awards
by Nancy Sanders

I'm getting ready right now to prepare to submit my newest book for awards,
Frederick Douglass for Kids (Release date June, 2012. Website: www.FrederickDouglass.wordpress.com)

Two years ago I spent time submitting my other book in the same series for awards, America's Black Founders (Website: www.AmericasBlackFounders.wordpress.com)

I worked with my publicist at my publishing house and basically, here's the plan we came up with:

1. Prepare a budget for awards submissions. Be sure to include the cost of your book, postage and envelope to mail it in, and the price for submissions. If working with a publisher, find out if they have a budget for awards, too. Many do.

2. Make a list of places to submit your book to for awards. Note the cost for submission and the qualifications for the award. (Some only award picture books, some only award novels, etc.)

3. Be sure to include places that don't necessarily offer an award, but honor your book by including it on their list of recommended reads. For instance the state reading lists. Here's a link to my blog to learn more about submitting your book to state reading lists:

http://nancyisanders.wordpress.com/awards/

4. Make a calendar. The calendar notes the deadlines for each place you're submitting your book.

5. Start submitting. Especially submit to award sites that are free.

The philosophy of the publicists I've worked with has been:

Don't worry about whether your book wins the award or not. Submit if it's within your budget for one main reason: EXPOSURE. When you submit your book for an award, it lands in the hands of judges, many who are important folks in their circle of literary influence. My publicists have even submitted my books for the Caldecott and Newbery awards and even for the Pulitzer Prize solely for exposure alone!

Some of the awards are free to submit to. Others carry a more hefty price tag such as the Mom's Choice Award which costs $300. However, they have an early bird special coupon to save $100 so try to get that if you can determine whether or not you think the exposure fits in your budget.

One other thought...rather than aim for expensive awards such as the Mom's Choice Award if it's too far above your budget, consider contacting several mombloggers who have a couple hundred of followers each. Offer to give them a free copy of your book if they'll review it on their site. I have one independent publisher who likes this approach and it has earned them thousands of dollars of sales of my books and great exposure...for a much more reasonable cost!

-Nancy I. Sanders (http://www.nancyisanders.com) is the bestselling and award-winning author of over 80 books with publishers big and small including her how-to book for children’s writers, Yes! You Can Learn How to Write Children’s Books, Get Them Published, and Build a Successful Writing Career. She is available for teaching your group of writers an online class on how you can take the next step forward in your career as a writer. For more information about her online workshops, visit her site: Virtual Visit Zone at www.YesYouCanLearnVirtualVisit.wordpress.com

~~~~~~~~~~~~~~~~~
Related Book Marketing Articles:

Book Marketing: Choose a Website Domain Name
Plan a Virtual Book Tour: The First Steps
Book Promotion: The Foundation
12 Book Publishing Things to Avoid

~~~~~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

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Monday, January 23, 2012

EMarketing with PowerPoint Webinars - Free webinar

eMarketing with PowerPoint Webinars - A Free Webinar


I'm presenting another webinar, this one for the members of the Working Writers Club: http://workingwritersclub.com

*****

Membership is only $99 per year and well worth it. You're afforded teleseminars, webinars, resources and more, all geared to get you writing for pay.

Unfortunately, this webinar is not available to non-members. Maybe we'll have it again in the future and make provisions for paying attendees.

Here's the information and a description of the Webinar on webinars:

Topic: How to Conduct a Webinar (eMarketing with PowerPoint Webinars)
Date: Wednesday, January 25, 2012, 7:00 p.m. CST / 8:00 p.m. EST
Presenter: Karen Cioffi
Cost: Free for Working Writer’s Club Members


You’re an author or writer, or maybe an entrepreneur or affiliate marketer, and you want to increase your mailing list, expert status, and sales of what you have to offer.
Sound about right?

Well then, do what the pros do, get into PowerPoint webinars.

Presenting PowerPoint webinars is an effective marketing tool. In fact, it’s one of the most effective strategies you can use to establish yourself as an expert, increase your mailing list, increase traffic to your sites, and sell your products and services.

Its effectiveness is noted by many of the marketing experts by their use of them. Big hitters, such as Daniel Hall, Brian Jud, David Frey, Kathleen Gage, and Jim Edwards all use webinars as a standard marketing tool.

And, you can have guest presenters or partner-up (joint ventures) with other marketers selling their products or services. You can even present webinars to sell affiliate products.

This webinar will have you ready and set to create your own webinars; check out the Table of Contents:

What is a Webinar?
6 Reasons Why You Should Offer Webinars
What is a PowerPoint Webinar?
What Webinar Service Should You Use?
Some Technical Elements of Webinars
Preparing for Your PowerPoint Presentation
Presenting a PowerPoint Webinar
Enhance Conversion Rate
Resources

There's also a 17 page workbook that goes along with it.

If you're interested in attending this webinar join the Working Writers Club today:
http://workingwritersclub

I've also created a more in depth e-book on this topic that is available through February 28, 2012, for $1.19 - you can check it out at: http://www.karencioffi.com/emarketing-with-powerpoint-webinars/

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Other Marketing Articles You May Find of Interest:

Information Marketing: 10 Article Links
How to Create an Ebook – 5 Simple Steps
What is SEO and SEO Marketing?
How to Drive Traffic to a Website Using Expert Informational Content

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Until next time,
Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

~~~~~~~~~

Wednesday, January 18, 2012

WEBINAR REMINDER: Create an Effective Press Release in 7 Easy Steps

Just a friendly reminder that today is the webinar. Please note I had to change the time from 6PM to 7PM; I'm sorry for any inconvenience.

***** 
*****

Here are the details:

Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 7:00 – 7:45 PM EST (U.S.) CHANGED From 6PM to 7PM
Presented by: Karen Cioffi
Format: Live Webinar
Handout: Yes
Cost: Free

Description:

Create an Effective Press Release in 7 Easy Steps

Part of any good marketing strategy is to include press releases and if you can write an article, you can write a press release.

A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.

The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.

Press releases increase your visibility - they broaden your marketing reach.

There are seven simple steps to creating an effective press release:

1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit

Join Karen Cioffi as she goes through each step.

Instructions to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.

This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!

The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.

We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!

Please be sure to stop here often to find out about upcoming workshops:
http://www.writersonthemove.com/p/writers-on-move-workshop.html

~~~~~
Karen Cioffi
Award Winning Author, Ghostwriter, Freelance Writer, Editor, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice
GooglePlus: https://plus.google.com/107054879622971281466/posts

Monday, January 16, 2012

Writing Nonfiction: Using Quotes

Writing Nonfiction: Using Quotes
by Karen Cioffi

Writing fiction has a number of elements that a writer needs to incorporate to create an engaging and believable story, such as characterization, plot, structure, clarity, and so on. Writing nonfiction also has a set of elements that must be incorporated into the piece to create similar results, such as clarity, structure, and an engaging story. But, when writing nonfiction the writer also needs to provide authentic information.

Merrian-Webster.com defines ‘authentic’ as: “worthy of acceptance or belief as conforming to or based on fact.”

If you think about it, this makes complete sense. Anyone can write an article or a book and purport that it’s fact. But, what gives your content the authentic, credible element that it needs to be convincing, to be taken seriously?

The answer is simple: Using quotes.

While your nonfiction article may be accurate, you researched the information thoroughly and created your own content, there’s no real authenticity or credibility without relevant quotes from reliable sources to back your piece up. Along with adding creditability, using quotes increases your professionalism and expert status when writing nonfiction. Those who read your content will assume you know what you’re talking about because you provided evidence from reliable/expert sources.

The quotes can also be the cornerstone of your story, allowing you to build upon them.

Along with the above benefits of using quotes when writing nonfiction, Andrea Di Salvo, an author and freelance writer, offers a few more benefits in her article, Using Quotes to Give a Creative Twist to Your Writing.

First off, using quotes offers variety by changing the voice of the story. According to Di Salvo, “Every writer has a voice, a certain tone to his or her writing.” While this is a good thing, switching it up a bit creates engagement and helps keep the content fresh. It helps break up the monotony of a possibly long drawn out monotone piece, which in turn will help keep the reader reading.

Di Salvo also notes that, “a good rule of thumb is to place a relevant quote every few paragraphs.” Along with increasing the story’s credibility, it also adds white space to the piece.

Why is adding white space to your article, report, or book important?

It aids in easy reading.

This is a known writing technique that is used in various forms of writing, including copywriting. You don’t want the reader to become hypnotized and blank-out from too much continuous text. If your content goes on and on with very few breaks (white space) the reader will lose interest. Using quotes will force you to create new paragraphs, which will usually be short. This adds additional white space and gives the reader a breather; it also creates a less cluttered piece, which is also something the reader will appreciate.

When using quotes in your article or book, be sure to offer some information pertaining to the author of the quote. Take a look above at how I introduced Andrea Di Salvo and her information.

Sometimes, especially when writing health or scientific information, you may need to include quotes from research teams. Here is part of the information used in a health article I wrote regarding a particular quote used:

Researcher Talal M. Nsouli, MD and his colleagues at Watergate Allergy & Asthma Center in Washington, reported their findings at an American College of Allergy, Asthma, & Immunology (ACAAI) meeting.

In addition, if your quote is four or more lines, it needs to be blocked off, and each line of the quote needs to be indented. eHow.com explains that you will need to “provide an introduction to the quote in your own words with a colon after your last word.” There is also the matter of using part of a quote or shortening a quote,; in this case you will need to use ellipses and possibly brackets.

Another factor to consider when including quotes in articles is that article directories, if you will be submitting to them, only allow a certain number of quote lines within your piece.

For in depth information on using quotes when writing nonfiction, you can check out the Chicago Manual of Style (CMS) and/or the APA Publication Manual.

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Other Writing Articles:

Keep Your Writing Goals Front and Center
Writing a Memoir: 5 Rules
Aim for Writing Success
7 Steps to Writing for Article Directories

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PLEASE SHARE THIS ARTICLE, and SIGN-UP FOR A Writer’s World FREE MONTHLY NEWSLETTER, A Writer’s World. You’ll get two site-related e-books if you do!

And to be sure you don’t miss any posts here, simply subscribe to this blog (RSS feed).

~~~~~~~~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Marketer

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice
GooglePlus: https://plus.google.com/107054879622971281466/posts

Friday, January 13, 2012

Walking Through Walls Predators and Editors Winner

I'm thrilled to announce that Walking Through Walls, published by 4RV Publishing, won first place in the Predators and Editors Readers Poll. And, I want to thank everyone who voted for it!

There were a number of other 4RV books that placed in the top ten, and 4RV placed 6th in the Publisher's category. Congratulations to all the Top 10 winners, from 4RV and other publishing houses.

What's funny is that this year there isn't a winning image or emblem for the winners to proudly display, so I'll just post the link to the children's books winning page:

http://critters.org/predpoll/final_tally_novelchildrens.ht

There's also a marketing tip in this: contests matter.

Get your book entered in as many contests as you can - just be sure they're reputable because many of them charge a fee. So, you don't want to carelessly enter these contests;, do your research first. If you win or place well, you can include it in your book promotion.

From a marketing standpoint, it's better to be able to use in your signature or bio, "award winning author," rather than simply "author."

Here are a few children's book contests you can enter:

Dan Poynter's Global eBook Awards
Children's Crown Award
Boston Globe Horn Books Award
SCBWI Golden Kite Awards
Children’s Literary Classics

Sorry I didn't include the links, but you can do an online search for them.

Thanks again to all who helped me win, and congratulations to all who won!

~~~~~~~~~~
Until next time,

Karen Cioffi
Award winning author, ghostwriter, freelance writer, and marketer
http://walkingthroughwalls-kcioffi.blogspot.com/

Wednesday, January 11, 2012

How eBooks Have Changed the Marketing of Books

Today's guest post is from freelance writer James Lander:

How eBooks Have Changed the Marketing of Books

by James Lander

Statistics have shown that forty percent of people in the United States read one book or less per year. That’s a staggering amount if you take into account the over 300 million people currently populating the country. If 40% aren’t reading, what are they doing? They’re downloading. They’re texting. They’re updating their status and tweeting. Yet while the business of book publishing slows to a crawl, entertainment through social media and mobile devices is booming. However, this doesn’t necessarily mean that our desire to read has decreased. The fact that in 2009 e-book sales rose a shocking 145% proves that interest in reading isn’t the problem – it’s our interest in old technology that’s waned.

The origins of the E-book

In 1971, the University of Illinois allotted a man named Michael Hurst a great deal of time in front of a computer. Eventually his boredom got the better of him and he decided to transcribe the Declaration of Independence onto floppy disk. Out of boredom, the first e-book was born. Initially they had a very limited audience. Most e-books of the time were marketed to a very specific, audience that the majority of them were either technical manuals or textbooks for manufacturing techniques. It wasn’t until the 1990’s when the Internet was ‘born’ and transferring files became easier that e-books began to evolve into what they are today.

Selling the written word

Generally considered the most time consuming and difficult component of publishing, the techniques behind traditional book marketing are more than a little formulaic. Upon completion of a novel, publicity agents interview the author and search for an ‘angle’ to make the work appealing to consumers and the media. After deciding on an approach, magazines, radio, television and other broadcast mediums are contacted to elicit interest. If the author is lucky, they will be sent out for interviews or even on time-consuming book tours to promote their work nationwide. With e-books quickly taking over sales in publishing and our lives almost fully consumed by the Internet, book marketing has had to adapt and evolve in order to be successful.

Marketing online – a solitary venture

Years ago, if you were to complete your first novel you would probably feel immense relief handing it off to your publishers knowing that they would ‘take it from there’. Today, this couldn’t be further from the truth. The publishing industry is barely making enough money to survive. In fact, between 2002-2008, annual sales increased only by 1.6%, leading to massive layoffs of editors, agents and publicists. Requiring authors to market their own work reduces the publishing agencies expenses- something that is crucial for what is essentially a failing industry. As a result, many authors are deciding to self-publish their work as e-books through Amazon.com or other online publishers, making traditional marketing increasingly obsolete. Now the Internet and social media can create a ‘buzz’ and thereby achieve the sales they desire.

Taking advantage of the web

These days it takes more than a catchy title and arresting cover image to sell a book. The average consumer needs to be exposed to a sales message at least seven times before they make a decision to purchase. Whereas previously this was the realm of the publicist, today’s authors are almost completely responsible for this portion of their book’s development. An e-book author must employ all the technology available to them in order to assault their audience with their work and secure that all-important purchase. Using Facebook, Twitter and various forums is a common way for writers to reach their potential audience.

Some even choose to go a bit deeper into the online marketing world by creating ‘brand awareness’ through the production of short articles. The key to this strategy is ensuring that writers credit themselves as the ‘expert’ while promoting their e-book at the article’s conclusion. Making sure that these articles are posted in as many directories as possible allows multiple webmasters to include them on their sites, leading to free advertising and promotion.

In 2009, the publishing industry had a meager 3-5% profit, proving people were rapidly losing interest in purchasing traditional novels. However, by July 2010, e-book profits had surpassed all other book sales and showed absolutely no sign of slowing down. It is obvious that we are changing the way we read and in order to stay relevant publishers must change the way they reach consumers. If the estimation that eventually e-books will outsell and perhaps even outnumber hardcover edition is true, they simply have no other choice.

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James Lander is a regular contributor to the consumer savings site, Couponing (http://coupon.com/), which offers coupons and deals for top retailers.

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Related Articles:

2012 New Year eBooks Special
SEO and Marketing: Basic Tips and Definitions
Book Marketing: Choose a Website Domain Name

~~~~~~
Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Editor

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://karencioffi.com/
http://writersonthemove.com/
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.blogger.com/%E2%80%9Dhttp://www.facebook.com/kcioffiventrice%E2%80%9D
GooglePlus: http://www.blogger.com/%E2%80%9Dhttps://plus.google.com/107054879622971281466/posts%E2%80%9D

Monday, January 9, 2012

Being a Writer: Learn the Craft of Writing

In the June 2010 issue of The Writer, author Jane Yolen discussed the need to learn the craft of writing in an article titled, Dedicate Yourself to a Writing Apprenticeship. She explained that the process is slow and long, but is necessary to being a writer, to learn the craft of writing.

If you’re wondering what the craft of writing is, it’s proper writing technique, grammar, and style. These writing elements include structure, formatting, clarity, and in fiction writing, plot, character development, point of view, and dialogue. Even knowing the particulars in the genre you write is important.

So, what exactly is the meaning of the word ‘craft?’

Wikipedia’s definition is, “A craft is a branch of a profession that requires some particular kind of skilled work.”

Merriam-Webster refers to ‘craft’ as an occupation requiring “artistic skill.”

And, TheFreeDicitionary.com mentions membership in a guild.

Between all three definitions we know that a ‘craft’ is a branch of a professional group or guild. It is a career or occupation, not simply a hobby.

Interestingly, there are various avenues that can be taken to become an accomplished or professional writer, but each one has the need for learning, practice, time, and commitment. Some writers may go to school and get degrees, others may learn from a coach or mentor, others from trial and error, failures and successes. But, whichever path is taken, there is a lot of work that goes into becoming experienced and knowledgeable, in being a writer. As the saying goes, practice makes perfect.

But today, with the easy-to-do-it-yourself self-publishing explosion, writers may not be viewed as professionals. Certainly, most people have read a self-published book or e-book that lacks proper grammar, structure, and even clarity. These products are easy to spot, but yet they’re available for sale, and the authors consider themselves writers.

While it’s great that those who want to write have a vehicle to publish their own work, especially in this overwhelmed publishing market, those who don’t take the time to learn the craft of writing do themselves and others an injustice. They make the self-publishing book market murky and the label of ‘writer’ less professional.

This shouldn’t be the case.

Think of a professional musician. Imagine him playing an amazing piece, smooth, fluid, and beautiful – every note is perfect. Now imagine another musician; this one isn’t in tune, can’t read the music, misses notes, and sounds awful. Which musician do you want to be?

You should want to be the professional; the one who offers polished and experienced work; the one who earns a reputation for quality.

According to WritersHelper.com, it doesn’t matter what your experience level is, there is always room for improvement. Writers should strive to “study ways to improve their craft.” While this may take time and work, it is easy to find the needed help and resources.

To begin, do a search for online writing instruction; try the keyword “learn to write.” You can also check your local schools for adult education classes, or take some college writing courses. There is an abundance of writing information available, much of it free or very inexpensive; take advantage of it.

Being a writer means you need to learn the craft of writing and continue honing your skills.

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RECOMMENDED TOOL: Novel Writing Made Easy

In line with learning the craft of writing is learning how to write a book. Novel Writing Made Easy includes a 196-page e-book with all the information you’ll need to easily plan and write a novel that editors will jump at the chance to publish. And, there’s a 103-page taskbook, 5 1/2 hours of audio instruction, and more. This is a POWERFUL package of information to help you be the successful novelist you want to be.  And, there’s a Money Back Guarantee.

Andrea Rains Waggener is an un-agented major publisher author and has appeared on national TV shows. She knows what she’s doing.

To check it out, CLICK HERE!

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MORE ON WRITING


Writing Children’s Books – Genre Differences
Keep Your Writing Goals Front and Center
Writing Books - Is There Money In It?

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P.S. To keep up with writing and marketing information, along with Free webinars, join us in The Writing World (top right top sidebar).

Karen Cioffi
Award-Winning Author, Freelancer/Ghostwriter
Author/Writer Online Platform Instructor
Build an Online Platform That Works

Tuesday, January 3, 2012

Create an Effective Press Release in 7 Easy Steps Free Webinar

Writers on the Move is presenting its first Live Workshop for 2012. Based on requests, discussing how to create a press release seems to be a hot topic, so that's what the webinar will be on.

And, this workshop will be our first PowerPoint webinar, so we're excited about that and would love your feedback on how you find it.

 *****

Okay, enough of that; here's the information on Create an Effective Press Release in 7 Easy Steps Free Webinar:

Title: Create an Effective Press Release in 7 Easy Steps
Date: January 18, 2012 (Wednesday)
Time: 6:00 – 6:45 PM EST (U.S.)
Presented by: Karen Cioffi
Format: Live PowerPoint Webinar
Handout: Yes
Cost: Free

Description:

Create an Effective Press Release in 7 Easy Steps
If you can write an article, you can write a press release.

A press release is simply an announcement. It can be announcing your new book, a promotion launch, a special sale, news, a new article, an accomplishment, events, workshops, and so on.

The purpose of a press release, also called a media release, is to alert as many people as possible to your special news/information. But, it’s important for your press release to be at least somewhat news worthy. In addition, it’s a good idea to provide the ‘what’s in it for me’ (WIIFM) aspect of the topic.

There are seven simple steps to creating an effective press release:
1. Create an effective title (headline)
2. The point-on synopsis
3. Bullet points (optional)
4. Overview
5. Bio
6. Edit and Proof
7. Research and Submit

Join Karen Cioffi as she goes through each step.

To register for “Create an Effective Press Release in 7 Easy Steps” email Karen at:
karencioffi [@] ymail [dot] com

Instructions to attend the LIVE WEBINAR will be provided upon registration.

There will also be a bonus PDF workshop handout (the workbook) with details to help you create your own press release. Since this webinar will be a PowerPoint Webinar we will not be able to record the live presentation. But, hopefully a transcript of the chat, including questions and answers will be available.

This will be our first PowerPoint webinar and we're excited to bring this new format to you - we hope you enjoy it!

The workshop is free, but all registrants will be added to the Writers on the Move and the presenter’s mailing list.

We'll be offering (at the discretion of the presenter) an After Workshop Package of this workshop for those who didn't register and would like to purchase it. It'll include the live webinar recording, the workshop handout, and possibly a podcast. Be sure to Get Yours when it's available!

Please be sure to stop by Writers on the Move often to find out about upcoming workshops:
http://www.writersonthemove.com/p/writers-on-move-workshop.html

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Until next time,

Karen Cioffi
Author, Ghostwriter, Freelance Writer, Editor

Karen’s Books Page:
http://www.karencioffiwritingandmarketing.com/p/karens-books.html

Karen Cioffi Writing and Marketing
http://KarenCioffi.com
http://WritersOnTheMove.com
DKV Writing 4 U

Linkedin: http://www.linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://facebook.com/kcioffiventrice
GooglePlus: https://plus.google.com/107054879622971281466/posts

Sunday, January 1, 2012

Nominated in Predators and Editors Readers Poll - Please Vote

I'm thrilled, about this nomination for Walking Through Walls, but it means I need votes. So, I'd appreciate your help.


For those who aren't familiar with the book, it's a children's middle grade fantasy adventure and you can find out more about it at: http://walkingthroughwalls-kcioffi.blogspot.com



So, if you're so inclined, I'd appreciate your vote:


Just scroll down till you see Walking Through Walls. Then, they'll send you a confirmation email - you'll need to click on the link for it to take.

Two other nominees from 4RV Publishing are:

Science Fiction - Time Pullers by Horton Deakins
http://www.critters.org/predpoll/novelsf.shtml

Print Book and e Publishing ( yes, both) - 4RV Publishing
http://www.critters.org/predpoll/ebookpublisher.shtml

If you're so inclined, please vote for them also.

And, Please share this post!


Thanks so much,

 Karen