Wednesday

How to Promote Your Book Through a Virtual Book Tour

How to Promote Your Book Through a Virtual Book Tour
Beginning to End Instructions - Lots of Book Marketing Resources

Great! You’ve written a book, got a contract, and now your book is available for sale. This is where the fun begins.

If you’ve been doing your homework, you know you should already have a website in place and posting content to it on a regular basis in order to bring in traffic. You should also have an autoresponder in place to collect subscribers email addresses.

With all that done, and your book finally ready to be purchased, you should get started on a virtual book tour. Hopefully, you had this included in your marketing plan.

This 23 page ebook is divided into five sections:

Plan a Virtual Book Tour: The First Steps

This section explains where to start, how to find your hosts, what type of content should be used, and a bit about book touring services.

Plan a Book Tour: Taking it Up a Notch – Attract Followers

Here you’ll find out what to do to help attract followers and comments on your tour, like offering prizes and thinking out of the box. And, how to learn from the book touring pros.

Plan a Virtual Book Tour: Be a Gracious Guest and Effective Promoter

This section goes into the nitty-gritty of the tour itself, like having promotional material ready and what that includes; keeping track of hosting sites, dates, comments, and so on; press releases and other promotional strategies; what to do during each tour stop, and what to do after.

Book Promotion Basics

The section includes information on:
Focused Keywords and Your Content
Book Promotion: 20 Strategies that will Broaden Your Reach
SEO and Marketing: Basic Tips and Definitions
Websites That Work: 7 Key Factors

Resources
Here you'll find article and site links to help you on your book selling journey.

How to Promote Your Book Through a Virtual Book Tour is packed with helpful book touring and book promotion information and you can get it for the cost of a cup of coffee.

Get your copy today!







Monday

Content Marketing - Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part1

This is another two-parter, being over 900 words. The link to Part 2 is below.

Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part1

Every marketer knows the importance of content marketing, or as it was formerly known, article marketing. Whichever it's called, it’s an effective visibility tool and increases the user’s expert status. For individual websites, this is in the form of blog posting.

But, you can write an article that’s properly formatted, has a great title and amazing information and if you don’t use keywords, include tags, SHARE and Promote that article, you won’t get optimized traffic to your site. This can’t be stressed enough.

I did an analysis of two of my sites. Both are focused on writing and marketing. My individual site, Karen Cioffi Writing and Marketing (KCWM) usually has three posts per week. My group site, The Writers on the Move (WOTM), usually has at least one article per day – a few days there are two articles per day.

Take note though that when getting website statistics, numbers will vary significantly depending on the source of the information. Blogger’s Stats tool was used for this analysis.

According to the Blogger Stats, which site do you think gets more traffic?

Since the marketing philosophy is’ content is king,’ you’d think the WOTM site would get tons more traffic, because it provides quality information on a daily basis.

Well, if that’s the site you chose, you’d be wrong. The KCWM site gets double the traffic WOTM does.

Another interesting tidbit is that the majority of traffic from both sites comes from:

  • Google searches
  • Yahoo searches and yahoo mail
  • StumbleUpon
  • Facebook
  • Twitter

Google is by far the leader of the traffic sources with Twitter holding up the rear.

So, the question to ask is WHY does the KCWM site get so much more traffic than the WOTM site?

The answer has to be keywords, anchor text, tags, and promotion. We’ll now take a look at each factor.

Keywords

If you notice above, the leader of the traffic sources is Google searches, which is driven by keywords.

Every post on my site is keyword focused. What this means is that I do a keyword search before posting the article. I start with a focused word, say “blog posts.” If the article focus words don’t pull their search weight, I change them to more effective keywords.

And, as it has been stated before in other articles, your keywords should be in your title,  subtitle (if you have one), and within the content of your article. Be sure to add the keyword in the first paragraph and last paragraph, and here and there throughout. Just be careful not to overdo it.

CHECK OUT PART 2:
Blog Posting, Keywords, Anchor Text, Tags, and Website Statistics Part2

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More on Content Marketing

Article Content Formatted and Search Engine Ready Part1
SEO and Marketing: Basic Tips and Definitions
How to Drive Traffic to a Website Using Expert Information Content

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P.S. If you enjoyed this post, please share it!

Friday

6 Tips to Make the Most Out of Writing Workshops Part2

We're back today with Part 2 of Suzanne Lieurance's article. Part 1 covered Tips ONE though THREE and this post covers Tips FOUR through SIX.

Off we go with Part 2.
*****

Six Simple Ways to Make the Most of Any Writing Workshop or Writing Class Part2
By Suzanne Lieurance

4) Learn to research all sorts of topics. In other words, don’t depend on instructors, editors, publishers, or anyone else to provide you with ALL the information you need in order to become a published writer.

Your instructor will probably give you research tips and marketing information, of course. But most published writers are self-directed learners. By that I mean, when they don’t KNOW something, they figure out HOW and WHERE to get the needed information themselves (more about how to do this, next).

5) Find other writers to network with and even hang out with, and read publications for writers.

Join a local writers’ group or at least sign up for one online (at yahoogroups.com you’ll find all sorts of groups for writers). Try to find a group that includes at least a few published writers. Generally, writers like to be helpful. They will usually share marketing tips, writing resources, etc. and will help you to more fully understand what you learn in a writing workshop or writing class.

Also, talk to some of the other writers in these groups to find out how they write. Then use some of their tips to improve your own writing, writing habits, etc. Hang out with the published writers and you’ll soon learn that they probably do a LOT of rewriting before they sell any of their work.

Read publications for writers to gain current marketing news and tips, and to find out how other writers became successful.

All these things will help give you the confidence to keep writing (and to keep practicing what you learn in your writing workshop or writing course) until you manage to get something published.

6) Don’t expect writing to be easy, and don’t assume that if it isn’t it must mean you don’t have enough talent to succeed as a writer, so you might as well drop out of the workshop or writing class.

Actually, most successful writers will tell you that talent isn’t the most important quality for success. The ability to follow directions (which will eventually come from an editor or editors) and the willingness to continue writing and rewriting, until at least some of the many rejection letters you get in the mail turn into acceptance letters, are much more important qualities for success as a writer. If you realize this BEFORE you start any writing workshop or writing course, you will be more likely to stick with it, even when the work gets difficult.

Stop by next week to find out what other successful children's writers share!

Suzanne Lieurance is an award-winning author and an experienced writing coach. Her club, The Working Writers Club, helps writers go from writing for a hobby or part time to writing as a career. Whether you are writing books or freelance writing, she has the know-how and motivational skills to help you move forward. Check it out at: http://workingwritersclub.com

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Monday

Article Content Properly Formatted and Search Engine Optimized Part2

Last week, in Part 1 of this article, we discussed the importance of article marketing (content marketing) and of having your articles properly formatted and search engine optimized. Today we're on to Part 2 (steps 2 through 6).

Article Content Properly Formatted and Search Engines Optimized Part 2

2. Include Keywords in the Body of Your Article

Unless you don’t care if the search engines pick up your article, or if it gets more distribution in the article directories, you need to include keywords throughout your article. But, don’t overdo it. It’s important for your keyword to be in your topic headings (if applicable), the first and last paragraphs, and in a couple of other paragraphs.

3. Spacing Your Article Content

Every paragraph in your article should have an extra line between it and the next one. If the formatting calls for it, the beginning of each paragraph should be indented.

You should also keep your paragraphs relatively short. Readers like plenty of ‘white space.” This ‘white space’ allows for easier and quicker reading.

Notice my formatting in this article.

In addition, it’s necessary to use proper grammar and punctuation. (517 without lead-in)

4. Include Your Bio

You’d think every writer would make sure they receive credit for their article content, but if you read some blogs, even those with multiple contributing authors, there are some with no byline. Even if it’s your own blog, at least end the post with your name.

For article directories, each service has its own resource box instructions. For guest blogging you don’t want your byline to be too long – make it short and effective. You can include your name with a couple of sentences letting the reader know why he should click on your link.

5. Article Content Marketing Tags

Including keywords or tags where allowed is essential to article marketing and its SEO effectiveness. Most hosting services and article directories provide specific areas at the bottom of the article for keywords or tags. Take advantage of this SEO tool.

These tags should be relevant to the content and will allow the search engines to categorize and index your content. This in turn will allow your article to be found by people searching for your topic.

There you have it, five article content formatting and SEO ready tips to get your articles doing what they should be doing: getting read, going viral, and bringing traffic to your site.

6. Link to More Article Content

This step is simple. In any article you publish on your own blog or submit for a guest post link to other articles or a landing page on your site. You can do this within your article content, just hyperlink a relevant word or phrase to a relevant article on your site.

You can also include a “Related Articles” section at the end of your article and list a couple of titles with hyperlinks to the actual articles on your site. Or, after a bit of information within the article add, “For more information on this check out” and add the link.

This allows you to get even more ‘juice’ out of your articles. You may not be able to do this with article directories, but for your blog posts, it will keep visitors on your own site longer and draw them further into your pages, and will bring visitors to your guest posts back to your site. Search engines like this marketing technique.

One final tip: Don’t forget to proof and edit your article content before you submit or publish it.

To read Article Content Formatted and Search Engine Ready Part1, go to:
http://www.karencioffiwritingandmarketing.com/2012/02/article-content-properly-formatted-and.html

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MORE ON CONTENT MARKETING

Jane Freidman Talks Book Marketing with Orna Ross
Blog Post Template – The 8 Standard Components (Part 1)
Website Ranking – Basic Metrics (Elements)




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Friday

6 Tips to Make the Most Out of Writing Workshops Part1

Today begins a 3 Part guest post by award-winning author and experienced writing coach Suzanne Lieurance. It has great information on getting the most out of attending writing workshops and writing classes. Parts 2 and 3 will follow on the next two Fridays, so be sure to come back.
*****

Six Simple Ways to Make the Most of Any Writing Workshop or Writing Class
by Suzanne Lieurance

If you’ve recently signed up for a writing workshop or writing class, in the hopes of becoming a better writer, then follow these simple steps to make the most of that experience:

1) Read! Read! Read!

Before the very first class or workshop, survey ALL the class materials so you will get an idea of what to expect.

Most good writing classes (and workshops) will provide students with a wealth of helpful materials. But these materials won’t do you any good if you don’t bother to look at them. In fact, if you have time before the workshop starts, read as many of the materials as you can. You might not fully understand what you are reading. That’s okay. Learning is recursive – which means your understanding will increase each time you study or reread the information.

If you don’t have time to read the materials before the class begins, then at least look over all the materials beforehand. Also, besides the required course materials, if there are suggested additional materials, get those too. And read them!

Also, read the kinds of things you wish to write. If you want to write stories for children, READ stories for children. If you want to write culinary mysteries for adults, READ culinary mysteries for adults, etc.

SPECIAL NOTE: Also, realize this. If you don’t enjoy reading, then you probably won’t enjoy the work it takes to become a successful (by that I mean, published) writer. Published writers are like sponges – anxious to soak up any information about their craft that they can.

2) Carefully read the directions for each and every assignment and follow the directions TO THE LETTER.

I’m surprised that so many people pay for a writing course (like the one I teach for the Institute of Children’s Literature), yet a large number of these people don’t follow the directions for each assignment. In some cases, it’s painfully evident that they didn’t even bother to READ the directions. What they need to understand is this – usually each assignment or lesson in a writing course or workshop was designed with specific objectives in mind. If the student doesn’t bother to read and follow the directions for each assignment, then the instructor has little chance of helping the student meet those objectives.

3) Avoid defending your work to your instructor.

Generally, students pay an instructor because he (or she) has some expertise and experience in writing, which usually includes many publishing credits. In fact, you should ALWAYS look for an instructor who has publishing credits. But then listen to what that instructor has to say about your writing, then follow his advice without trying to defend your work if it goes against what he has suggested.

Your instructor knows what he is talking about. For example, many times I tell students that in stories for children, adults should play very minor roles, and the child or teen in the story should always solve his own problem without a parent or other well-meaning adult stepping in to save the day. Many students want to argue that adults save the day for kids all the time in real life, so it should be okay that Aunt Martha calling at the last minute to offer little Janie the money she needs for summer camp is the perfect resolution for their story.

Sure, this kind of thing happens in real life. But, in stories for kids or teens, editors want the child to solve his own problem. Don’t waste precious time (yours or the instructor’s) arguing about something like this. Your understanding of WHY you should do what your instructor is asking you to do (or not do) will increase over time and study. Do what your instructor suggests, without defending your reason for going against his directions, and you’ll move ahead at a faster pace.

Suzanne Lieurance is an award-winning author and an experienced writing coach. Her club, The Working Writers Club, helps writers go from writing for a hobby or part time to writing as a career. Whether you are writing books or freelance writing, she has the know-how and motivational skills to help you move forward. Check it out at: http://workingwritersclub.com

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Related Articles:

Keep Your Writing Goals Front and Center
Being a Writer: Learn the Craft of Writing

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Monday

Article Content Properly Formatted and Search Engine Optimzed Part 1

As the founder and manager of a marketing group that utilizes article marketing (content marketing), I've noticed that some writers don't know the proper formatting of an article. Along with this, there are even more who don't know how to use keywords and tags for blog post search engine optimization.

It's important for any writer writing articles to increase visibility, expert status, and readership to know how to use their content effectively. That's where this article comes in.

Article Content Properly Formatted and Search Engines Optimized

Creating content is an essential marketing strategy. It establishes you as an authority in your niche or on a particular topic, increases your visibility and readership, and brings traffic to your site. It also broadens your marketing reach, which helps bring more traffic to your site.

Bringing traffic to your site to sign up for your mailing list is the real goal to just about all marketing strategies, even more so than selling a product.

The reason for this is that a person on your mailing list gives you the opportunity to build a relationship and promote various products and services – it provides the basis for multiple sales. A non-subscriber, a one-time visitor/buyer is just that: a one-time deal.

In fact, Jeff Herring (Article Marketing Guy) says, “Article Marketing, when done correctly, is one of the most powerful forces online.”

If you notice, Herring says, “when done correctly.”  Part of doing it ‘correctly’ is to have your article content properly formatted.

If you’re taking the time to use article marketing, whether posting to your blog, guest blogging, or submitting to article directories, you should create quality content and have it formatted properly. Any content you publish or share is a reflection of your writing skills – make those skills shine

Six Steps to Properly Format Your Article Content and Have it Search Engine Optimized

1. Article Titles and Subtitles

According to EzineArticles.com, “Better Titles = Additional Article Views = More Resource Box Clicks = Higher Website Traffic.”

Your title should be reflective of the article content and the first letter of each word should be capitalized.

Not Effective or Correct: Article marketing: formatting your content

Effective and Correct: Article Marketing With Properly Formatted Content

The normal rule for words such as “a,” “an,” “to,” and “the” is it’s not necessary to capitalize them. And, if at all possible leave out punctuation that can break-up the article’s url. Notice above that the ‘effective title’ eliminated the ‘colon.’

Titles should also be keyword effective. Try to include the keyword at the beginning of the title, not at the end. EzineArticles also notes that “longer titles maximize your ability to attract readers with a specific promise that is highly relevant to your niche.”

The same rules hold true for your subtitle.

Click here to get to:
Article Content Properly Formatted and Search Engines Optimized Part2

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MORE ON CONTENT MARKETING

The Author Platform – You Definitely Need One and it Should Have Been Started Yesterday
Blogging – The 5 Most Popular Blog Post and Article Formats 
Outsourcing Articles as Part of Your Marketing Strategy – Is It Right For You?

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Creating Content: 10 Online Repurposing Formats

The internet is teeming with people trying to sell their products or services. And, most marketers spend a lot of time creating and building their email subscription lists. As we know, marketing is all about the golden list and traffic, traffic, traffic.

The primary method of getting traffic to your site is through information . . . creating content.

You need to create quality content and provide it on a regular basis. Generating ongoing content and promoting it to the articles directories and your social networks is time consuming, so you should develop a strategy to make each article you write pack a wallop.

While your article should be valuable, ‘pack a wallop’ doesn’t refer to its ‘quality,’ it refers to its ability to be repurposed.

Creating content and repurposing it has been around a while, but isn’t always used to its fullest potential. According to Jeff Herring, the highest paid direct response internet marketer, there is a psychology to repurposing, it’s “the ability to look at one thing and see many things.”

In a webinar, Herring mentioned that when he looks at an article he can see it in a number of formats, including: TV, radio, video, and combination products.

To make the most use out of your marketing time, this is the strategy you should invest in. Don’t let an article simply be an article – repurpose that article.

10 Online Content Repurposing Formats:


1. Expand on your article and turn it into a report that you can offer for free as an incentive for readers/visitors to join your mailing list or offer it for sale.

2. Take bits of your content and tweet, tweet, tweet. Take information packed sentences and schedule them for tweets throughout the month.

3. Create a podcast or other form of audio out of your report. Again, offer it for free or for sale.

4. Combine a bunch of articles on a particular topic and turn it into an ebook. You can do the same with this product - offer it for free or for it sale.

5. Turn your ebook into a live chat workshop or class. After the live event, you can copy and transcribe the chat – then combine the transcript with the ebook for a combination product. And, you can create a podcast out of the live event. These new products can be sold over and over and over.

6. Turn your ebook into a live teleclass. Be sure to record it to ensure that all your time and effort put into creating the teleclass can be reused or sold with no additional effort.

7. Turn your ebook into a live webinar. Do the same as with the teleclass, be sure to record it so it can be reused or sold.

8. Turn your ebook into an ecourse. This content format is a good way to get subscribers – those interested will need to sign-up to your mailing list to get the course. Or, you can sell it.

9. Query radio hosts. Most radio hosts are always looking for guests with information to offer their listeners. Offer to be a guest and present your content.

10. Create a video and upload it onto YouTube. Herring recommends http://screener.com; it’s a free service that allows you to record up to five minutes using screen capture.

More Formats, More Visibility

Creating content and having it in so many formats widens your potential customer base. Think about it, some people like to read, others love watching videos, some like the instructional format of teleseminars or webinars, and those pressed for time would rather listen to content while driving or exercising.

Remember that any information you are sharing or selling should have links back to your site, landing page/s, or affiliate landing page. As with your article content, make all your information and information products ‘out there’ count - make them continue working for you.

Any time you write content, it  most often has a purpose: to sell something or to promote something. Lead the reader or listener to your product or service and have a clear call to action upon their arrival.

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MORE ON CONTENT MARKETING

Online Marketing with Grassroots Visibility (2 Fundamental Elements)
Are Your Writing and Marketing Efforts Really Productive? (Two Productivity Strategies to Keep You Moving Forward)
Selling Online – Ecommerce Shopping Carts Basics




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Friday

Kindle Ebooks: Formatting Mistakes Authors Make

Getting an ebook on Kindle is important to a number of writers and marketers today, but getting the formatting just right, putting the pieces all together, can be troublesome. A guest post by Paul Gram goes over a couple of tips regarding this topic.

Formatting Mistakes Authors Make With Their Kindle Ebooks
By Paul Gram

Let's face it, whether you are writing a physical hard cover book or a Kindle ebook, you put your blood, sweat, and tears into your work right? It takes a long time and lots of very hard work to write a good book but unfortunately, many people are doing it wrong and costing themselves lots of sales and money because of this.

Many authors are killing their book sales because of formatting errors and issues on the Amazon Kindle.

Just the other day, I was searching customer reviews on Amazon and I found hundreds of negative reviews from people who bought Kindle ebooks but complained about the formatting. Many times, these people actually liked the content of the book itself, but they were so put off by the formatting that they left a bad review. This is happening with everyone from major authors down to the first time author getting their feet wet in publishing ebooks.

If you are writing an ebook for the Kindle, you would be smart to avoid formatting issues and mistakes. The top two formatting complaints on Amazon are:

1. No clickable/linked Table of Contents
2. Bad formatting in regards to paragraph line spacing

Many authors put their books on the Kindle without a Table of Contents that is clickable. This is a huge mistake and will most likely cause you to get negative reviews and decreased sales. You should never have an ebook that does not have a linked Table of Contents. When your reader wants to go to a specific and certain chapter, you need to make it quick and easy for them to get there or else they will get frustrated.

In regards to bad formatting and line spacing, this is also a very big problem with many books on the Kindle (unless you do it the right way). I have seen lots of formatting issues when it comes to line spacing. For example, not all of the paragraphs or sentences are evenly spaced apart. Another big one that is common is either having no space between paragraphs or way too much space. The other line spacing format issue that I see all of the time is where each chapter starts. The start of a chapter should begin at the top of a Kindle page but many authors don't do this (most don't know how to) and so some chapters start in the middle of the page, some at the bottom, and all of them are all over the place and look awful.

Like I said above, you work hard and spend lots of time writing a quality book, the last thing you should do is ruin it with bad formatting. The bottom line is that for every book you have on the Kindle, make sure there are no line spacing issues, formatting errors, and double check to also ensure that you have a Table of Contents that is clickable and properly linked to each chapter of your book so readers can click on the chapter of their choice and get there quickly and easily.

Paul Gram created the #1 Kindle Template on the Internet which automatically gives your Kindle ebook proper formatting, line spacing, and a clickable and linked Table of Contents. Visit our Ebooktemplates101.com website to check out our ebook template today.

Article Source: http://EzineArticles.com/6816531

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Related Articles:

How to Create an Ebook – 5 Simple Steps
SEO and Marketing: Basic Tips and Definitions
Book Marketing: Choose a Website Domain Name

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Wednesday

7 Wise Book Marketing Tips for Writers

Today's guest post is by Suzanne Fyhrie Parrott.


It is incredibly tough for a writer to grab attention in this competitive market. Here are 7 marketing tips to help the self-published author.

1. Always answer your e-mail. - No matter how busy you get, authors should always answer their own email. Communicating with the public helps you learn their likes and dislikes of your work. It's the best focus group you can get. TIP: answer within 48 hours or you risk losing a visitor and potential reader.

2. Conduct an online chat. - In a chat room you may draw up to 100 readers, compared to bookstores that may only draw 10. When a new book is about to launch, chat rooms can be beneficial in spreading the word.

3. Borrow successful ideas. - Face it, we all get a little envious of the greener grass in our fellow authors yard. One way to stay abreast of things in the publishing business is to set up Google Alerts for keywords or phrases you want to know about. Every time someone posts an article on one of your keywords, you receive notification by email. It is a great way to follow your favorite authors. It is also an excellent way to generate unique and creative promotional ideas.

4. The power of social media. - Don't underestimate the value of social media. Social Media, such as Twitter or Facebook, is a great way to form a community. Consider writing about other people in your genre that you admire by doing an interview or podcast. These articles will draw readers to your blog through association of names they are familiar with.

5. Brand yourself by varying your writing styles. - Write everything from magazine articles, newsletters, plays, greeting cards, and comic books. When offered the chance to write a type of writing unfamiliar to you, view it as a learning experience. Deconstruct successful techniques to see how they handled elements of plot, tension, or point of view. Successful books are a blueprint for successful writing.

6. Reach out to Groups that will want to promote your message. - If you write a book stating your personal and political beliefs less people will be apt to buy it. But if you focus your novel on the positive aspect, such as how the vegetarian diet can help you lose weight (animal rights), or how yoga reduces stress and prolongs your life (anti-video game; anti-smoking; anti-couch potato syndrome), then you can get your message across and certain organizations would be excited about promoting your book to spread their message.

7. Choose topics with a built-in audience. - Many topics have a sizable following such as the NFL, NASCAR, X-Factor, or the Vatican. Enthusiasts or fans of these topics are ready-made readers.

RESOURCES
Set Up Google Alerts - for keywords or phrases
• Twitter
• Facebook

-Suzanne Fyhrie Parrott is the founder of http://UnrulyGuides.com, a resource for self-published authors. She also operates OneWay Advertising. and Design, a Christian advertising and marketing agency focusing on the Book and Ebook market. Since 1988, she has provided professional services including book layout and design, book and e-book formatting, Internet marketing, website design and SEO. She has published several books including the "Ebook Formatting Kit for Epub and Mobi" and "How to Create a Book Cover Design."

Article Source: http://EzineArticles.com/?expert=Suzanne_Fyhrie_Parrott

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Related Articles:

An Effective Book Marketing Strategy: Joint Ventures
Book Promotion: 20 Strategies that will Broaden Your Reach – Part 1
Create an Online Media Kit for Books