Friday

5 Marketing Tips to Help Build Your Business

June was exceptionally hectic for me. I presented two webinars, one with around 550 registered attendees. So, the pressure was on!

Doing all that and just doing regular online things, I learned, or rather was reminded of a few of things:

1. Don't overbook yourself - it's really not worth it. 

Overbooking yourself just puts too much pressure on, which isn't healthy or productive.

Well, I take that back, somewhat. Don't overbook yourself unless an opportunity 'comes a knockin' on your door that would be foolish to pass up. And, even then, see if you can reschedule it, if you're already swamped.

2. Never pass up an opportunity.

This kind of goes with the above and doesn't necessarily mean an opportunity that drops into your lap. I got an exceptional webinar opportunity because I responded to a query in a newsletter I subscribe to. I proposed a webinar for the company's series and it was accepted.

Take that step forward . . . raise your hand . . . it's how you'll get noticed and increase your mailing list.

3. Post to your blog a minimum of once a week and make it informative and interesting.

I get a number of requests for connections in Linkedin and if I don't know the individual, I always check out the person's profile and website before accepting.

If I go to a blog that has a post from 2011, or even a couple of month's ago, my first inclination is to decline the request.

While a good number of posts per week is three, post at least once a week, even if it's a low word count, but informative post.

Let the visitor know you and your site are alive and well. And, that you have something to offer other than your product.

Some of those requests I mentioned have websites and/or their blogs set up as landing pages purely for sales. I don't know about others, but why would I want to connect to someone else's product? Of course this is different if it's someone you know and want to help out or 'pay-it-forward.'

4. Include your headshot or other personal picture.

If at all possible, include your image, as professional as possible, in all your social networks, it makes it personal and appealing. This is another element that will make me pause if a connection is requested - I like to know who I'm connecting with.

Numbers three and four are the same for Twitter and any social network I connect with.

5. If presenting a live presentation or webinar keep in mind that anything can happen - just go with the flow.

And, that's about it for now.

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More on Marketing

Marketing is Like Riding a Bike
Graphics and Social Media Marketing

Book Marketing: Choose a Website Domain Name
Plan a Virtual Book Tour: The First Steps




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Thursday

Using Video for Marketing

Using video for marketing has taken off. Small businesses and big businesses alike are incorporating this marketing tool into their promotional mix. Along with businesses, individuals are using the video tool to help with book selling and offer other products and services. So no matter what your playing field is, videos can make a difference.


In an article, “Using Video for Promotion,” Maggie Ball explained that in 2011 YouTube had more than 1 TRILLION views. She also explained, “More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years. Video is a very powerful promotional medium and a fantastic way to connect with readers around the globe.”

And, to demonstrate the power of using video for marketing and how much the search engines love it, on April 16, 2012, I did a Google search for the keyword “using video for marketing.” The link to Magdalena’s post appeared on the first SERP, third link down!

That’s pretty impressive.

So, why might that article have been picked up and ranked so high at that time?

The answer: Maggie used TWO videos within the article.

Another article, this one published by Entrepreneur.com and titled, “How to Use Video to Market Your Business,” says that the average individual “watches an astounding 186 videos a month.” This is “according to comScore Inc., a global digital market measurement service.”  And, this ‘viewing’ covers everything from the news to personal videos.

Videos are the easiest marketing tool to make go viral.

Written by Gail Goodman, the article also mentions that video creates a connection and involvement that text and images just can’t do. And, marketers are saying that it can enhance your conversion rates within emails almost 50 percent.

Check out some other 2012 video statistics being bantered about include:

•    80% of executives are watching more video than they were a year ago
•    Mobile viewers watch video about 3X longer than those using a desktop PC
•    It is expected that by 2013 over 90% of internet traffic will be driven by video
•    Video based promotion boosts businesses’ sales from 20% – 40%
•    Conversion is 85% more likely with product videos
•    Online video viewers will reach 169.3 million in 2012
•    53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012

There’s no question that video is powerful and getting stronger with each passing day.And, keep in mind these statistics are a couple of years old now.

And, the benefit to posting content relevant video is that it will keep the visitor on your site longer. This is another important search engine optimization element – the ‘visit length.’

Using video in marketing simply makes sense and can be easy and affordable to do. Goodman created a very brief video using her iPhone for the article.

The potential of using video for marketing is amazing. And, how it can engage your audience and potential clients and customers is wide-ranged. You can have a quick video about your small business, the services you’re offering. Or maybe do a demonstration of a product you have for sale. You can offer a review of your book or testimonials from satisfied customers. You can even offer free video instruction as a means of boosting your subscriber list.

Do some brainstorming and come up with engaging ways you can start using video for marketing. Remember though, it’s important not to be overly promotional in your video. The search engines and viewers may frown upon it.

Another tip is to keep your video simple and brief, especially if you’re just beginning to use video for marketing.

You might do a test run and have friend or family critique it for you. I know in my webinars, I replay them and hear all the ‘ums or uhs’ that I didn’t realize I was saying during the presentation.

And, as with any marketing strategy, aim for interaction. You might ask for comments or ask a question that will prompt a comment response. In addition, you’ll want to include your ‘call to action.’

Now, the question is: Do you know how to create your own videos? If not, it’d be a good idea to learn.

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Want to see what POWER video has? Check these out:

Funny Earthwool Insulation Video





Tuesday

Writers Digest Website of the Week

writing instruction
writing books writing tutorials
how to get published
writing workshops writing contests

I have some exciting news to share!

And, I'm posting today, instead of tomorrow.

Brian A. Klems of Writer's Digest was browsing websites and came across this one . . . and he LIKED IT!

Because of this, this site is the Writer's Digest Website of the Week and is on the WD landing page for the entire week. It's on the left side near the bottom - you can't miss it.

I'd love if you checked it out:
http://writersdigest.com

While this is amazing enough, and quite an honor, it's what Brian said about my site that put the icing, cherry, and whip cream on top of the cake:

Writing Website of the Week

Karen Cioffi Writing and Marketing

"This site from Karen Cioffi should stand as a model for other freelance writers. (You can follow Karen on Twitter too.).

*Not affiliated with our 101 Best Writing Websites feature."

I want to thank Brian and Writer's Digest for acknowledging my site and bestowing such an honor on it.

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Wednesday

Book Publicity — How to Create an Online Media Kit


Guest Post By Dana Lynn Smith

In your author and book publicity efforts, it's critical to make it easy for journalists, talk show producers and other influencers to quickly find everything they need to know about you and your book. One of the best ways to do that is to create a page for the media on your website and blog.

Online author and book publicity pages are called by several names, including media room, media kit, press room or press kit, or they are simply labeled as Media or Press on the site's navigation menu. On some sites, the media page is accessed through a link from the About page of the site. Whatever you call your book publicity page, just make sure it's clearly marked and easy to find from any page on your site.

Remember, your media page isn't just for the media – it's a great place to showcase your credentials and biographic information for a variety of author and book publicity purposes. For example, you can link to your media page when introducing yourself to bloggers, potential clients and potential partners.

Here are some of the most important elements to include on your book publicity page:

•   About the Author – You might create two bios, a short one of about three sentences (imagine a radio announcer introducing you) and another bio about half a page long.

•   About the Book – Summary of your book, written in a news style without marketing hype.

•   Praise/Endorsements/Reviews – Feature any celebrity quotes prominently.

•   Awards – Book awards and awards received by the author.

•   Author Photos – High resolution version for print and low resolution for online use. Include a caption beneath your photo listing your credentials or author tagline.

•   Book Covers – High resolution for print and low resolution for online use.

•   Contact Information – Make this easy to find, include email address, phone number, and address if applicable. See these tips (link didn't work) for protecting your email address online.

Other elements commonly found on author and book publicity pages include:

•   Complete Press Kit – One page or document containing all of your media information in one place.

•   In the Media – Provide links to previous media coverage that you've received. If you have appeared in any major print or broadcast media, include their logos prominently on your media page.

•   Audio and/or Video Clips – Short audio or video clips of you (preferably being interviewed) allow potential interviewers to hear or see you in action.

•   Interview Topics – A list of topics you can speak about.

•   Sample Q & A – Radio stations, in particular, will appreciate using questions you provide for an interview

•   Article Topics – A list of topics you can write about and/or suggested angles for feature stories about you. You might even provide pre-written stories or tips for the media to use.

•   Fact Sheet – One-page document with pertinent facts about your industry or book topic.

•   Press Releases – Links to online versions of press releases about you, your book or business.

•   Media References – Nice quotes from media who have interviewed you or worked with you.

•   Clients Include – If you're a consultant, you might want to post a list of important clients (with their permission) and a few testimonial quotes from clients.

Sandra Beckwith, a former award-winning publicist who now teaches authors how to generate media attention at BuildBookBuzz (.com) advises imagining what questions journalists would ask about you and your book and making sure they can find the answers to those questions in your media room. "You want to make sure you're providing the information they want in a format they're familiar with," she says. "That means you want to present that information in a factual way without hyperbole or exaggeration."

Many online book publicity pages contain downloadable documents in PDF format, but Sandra advises just putting the text of your media materials on a web page and letting people copy and paste from there. Even when it's convenient to copy or download your book publicity materials from your website, some people will still want you to email information to them or even send a printed media kit.

For inspiration, check out these book publicity pages for ideas to use in creating your own media page:

Laura Stack (nonfiction)
http://www.theproductivitypro.com/media_room.htm

Dana Lynn Smith (nonfiction)
http://bookmarketingmaven.typepad.com/book_marketing_maven/media-room.html

Your online author publicity page is a great promotional tool. If you don't already have a media page on your site, get started now – you can always add to it over time. If you do have a media page, now is a good time to review and enhance it.

Book Marketing Resources

•   Get my free report, 10 Steps to Online Networking Success, on my new Facebook Fan Page.
•   Get 89 powerful press release tips to generate valuable publicity in this free publicity tutorial from Joan Stewart, The Publicity Hound.
•   Bestselling author Seth Godin offers some terrific practical tips for authors in this book marketing article.
•  For more book marketing tips, follow @BookMarketer on Twitter.

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Dana Lynn Smith is a book marketing coach and author of the Savvy Book Marketer Guides. For more tips, visit her book marketing blog and get a copy of the Top Book Marketing Tips ebook when you sign up for her free book marketing newsletter.

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MORE ON CONTENT MARKETING

Small Business Marketing – Know What Consumers Buy
Using Video for Promotion with Maggie Ball
Creating Content: 10 Online Repurposing Formats



Friday

Content Creation - Do This Once a Day and Get All the Traffic You Need

Content Creation - Do This Once a Day and Get All the Traffic You Need (My favorite strategy)

Guest Post By Jeff Herring

Content marketing online has been called more powerful than print, audio and video by Entrepreneur Magazine.

So if you are online, you want to get your fair share of the profits from content marketing, yes?

The reason why more people do not take advantage of the power of content marketing and article marketing is even with endorsements like those from Entrepreneur Magazine, they still do not get the enormous power of regular content creation.

I've often said that "an article a day keeps recession away and sends traffic your way."

What? Write an article a day?


Yes! Or at least some kind of content each and every day.

When you do this, several good things happen:

1) When you create some kind of content on a regular basis and then market that content online, you can get all the traffic you need.

Did you catch that? Create a piece of content everyday (an article, a blog post, a video, even a tweet or Facebook update or LinkedIn update), get it online, you will be able to get all the traffic you need.

I've been doing this nearly every day for years and I could not stop the traffic coming into my web properties if I wanted to, and I certainly do not want to.

2) When you create content regularly, you do not have to ever face writer's block. In fact, doing this every day has led me to believe there is no such thing as writer's block. Think about it: have you ever had eating block? Speaking block? Of course not. And these are things we do every day.

3) A nice side benefit of creating content on a daily basis and then marketing it by getting it online is a powerful online presence, or "online visibility." When prospects see you all over the internet in your niche, you are seen as the obvious "go to" expert.

Convinced about the power of creating content and getting it out there?

Good! Then let me help you out even more. I've got 2 Instant Content Creation Templates with your name on them waiting for you over on my blog at http://JeffHerring.com

You'll see the sign up box right there at the top of the blog, right there in the header. You can't miss it! Well, you could, but you would have to try real hard...

Grab your set and get started creating your content!

From Jeff Herring - The Article Marketing Guy

Article Source: http://EzineArticles.com/5722319

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You might also be interest in 7 Day eBook by Jim Edwards. 

Pro-marketer Jim knows his stuff and GIVES YOU step-by-step instructions on creating your own PROFITABLE ebook. Since Amazon says ebooks are selling better than physical books, this is the way to go to get a book out there that has a chance of actually making money. And, more than that a book that helps build your authority in your industry or niche.

Get started today by clicking the link just above!

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MORE ON MARKETING

4 Simple Steps to Web Videos That Sell
Small Business Marketing – Meet Your Customers’ Wants
How to Drive Traffic to a Website Using Expert Information Content

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Monday

8 Steps Needed Before Submitting Your Manuscript

Writing is a personal experience. Each writer faces his or her own obstacles and processes. But, one common aspect of writing is it always starts with an idea.

You may take that idea and turn it into an outline. You then take your outline and sprinkle it with letters and words and watch it grow. Words turn into sentences, sentences into paragraphs, and paragraphs into chapters. The journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Then, the day finally arrives. Your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

The writing journey can take months and even years. But, the love of writing, the love of your story, and the hope of publication keep you dedicated.

Time passes, and finally your manuscript is complete. The envelopes are ready. All you have to do is submit, submit, and submit again. But, hold on a minute. Have you gone over all the necessary steps to ensure your manuscript is actually ready to be submitted to a publisher or agent?

There are eight steps that every writer (including the business owner and marketer), especially those new to the business of writing, should follow before submitting a manuscript.

1.    Rewrite, rewrite, rewrite. Then self-edit your story until it’s the best you can do.
2.    Make sure you belong to a critique group in your genre. Submit your ms for critique.
3.    Revise your story again taking into account the critiques you received. Here you want to use common sense in regard to which critiques you listen to. If all your critique group members tell you a particular section of your children’s story is age inappropriate, listen. If one member tells you he/she doesn’t like the protagonist’s name, use your own discretion.
4.    Resubmit the manuscript to the critique group again. See if you’ve revised or removed all the problem areas.
5.    Proofread and self-edit the manuscript until you think it’s perfect.
6.    Print the manuscript and check it again. You’ll be surprised at the different types of errors that will be found in this format. You should use a colored pen or pencil for these corrections so they’ll be easy to spot later on.
7.    Now, it’s time for the final corrections. Give it another go over.
8.    Have your manuscript professionally edited.

If you’re questioning why you need to have your manuscript professionally edited after going to the trouble of having it critiqued and worked on it meticulously and endlessly, the answer is simple: An author and a critique group are not a match for the expert eyes of a professional editor.

Did you and your critique group catch all the punctuation errors? How about knowing when or if it is permissible to use quotation marks outside of dialogue? Do you know about the Find function on your word program to check for over used words, such as was and very. What about ellipsis dots, or the over use of adjectives and adverbs? This is just the tip of the iceberg. Isn’t it understandable why it’s important to take that extra step, and yes, expense, to have your manuscript edited.

If you’re undecided, ask the professional writers you know if they recommend it. You can also ask if they could recommend a qualified and affordable editor.

The powers that be, editors, agents, reviewers, and publishers, all know the difference between a professionally edited manuscript and one that is not. Every house needs a solid foundation, right? Getting your manuscript professionally edited is the same thing - it will provide a solid foundation.

The number of authors seeking publishers and/or agents is staggering. Yet, the number of publishers and agents is limited. Give your manuscript every advantage possible. One of those advantages is having it professionally edited. It can be the deciding factor in whether your manuscript makes it to the editor’s ‘to read’ pile or the trash pile.

If finances simply won’t allow for Step Eight, then self-edit meticulously. You can checkout Editng Books Like a Pro for great tips and information on self-editing. It offers help that’s definitely affordable.

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Related Reading

Being a Writer: Learn the Craft of Writing
Keep Your Writing Goals Front and Center

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Friday

Get Manuscript Help from Experts

While this post is for authors and publishers, it's just as relevant to the marketer who wants to build his authority by writing a book.

Get Manuscript Help from Experts


by Dan Poynter

Savvy nonfiction author-publishers take each chapter of their nearly complete manuscript and send it off to at least four experts on that particular chapter’s subject. This step in book writing is called "peer review".

Some experts might get two or three chapters but most will get only one. Do not overwhelm them. If you send the whole manuscript, most experts will put it on their desk with the best of intentions and never get back to it.

An expert is a man who has made all the mistakes which can be made in a very narrow field.
—Niels Bohr (1885-1962), Danish physicist and Nobel Laureate.

Ken Blanchard, co-author of The One-Minute Manager Library, says “I don’t write my books, my friends write them for me.” He explains that he jots down some ideas and sends them off to friends for comment. They send back lots of good ideas that he puts into his manuscript. Ken is
being very generous, of course, and what he is describing is “peer review.”


What you get back from your peer reviewers is extremely valuable: They may add two more items to your list; they sometimes delete whole paragraphs where the practice has changed; they occasionally cross out that comment you thought was cute but was potentially embarrassingly
stupid, and they sometimes even correct punctuation, grammar and style.

Also send copies of the complete manuscript off to friends, family, literate objective readers, potential buyers and even a Devil’s Advocate or two. The more feedback you get the better.

When your book comes out, you will receive far less adverse-reader reaction because the book will be bulletproof. After all, it has been reviewed and accepted by the best.

And, there is another valuable reason for peer review: You have more than two-dozen opinion molders telling everyone about your book—and how they helped you with it.

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Dan Poynter does not want you to die with a book still inside you. You have the ingredients and he has your recipe. Dan has written more than 100 books since 1969 including Writing Nonfiction and The Self-
Publishing Manual. For more help on book writing, see http://ParaPub.com.
© 2003

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NEED HELP WITH YOUR MANUSCRIPT? 

I can help. Visit: http://karencioffifreelancewriter.com

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More 'Writing' Reading:

Writing Nonfiction: Using Quotes
Being a Writer: Learn the Craft of Writing