Online Marketing and Website No-Nos (5 Tips)

While this post is focused on authors, the tips are valid for everyone.

An author from one of my social networks started a discussion on 20 tips for marketing books.

Her marketing strategy was a good one: she gave the first couple of tips and led the reader back to her site for a few more. The following tips would be posted at future dates, a few at a time.

All-in-all, this is good marketing – she got me to click on the link to her site. But, and there is a big ‘BUT,’ once on her site, it was evident that she wasn’t an effective marketer.

The first thing I noticed when on her site:

There were no ‘pages’ on the site, aside from the Blog page
She didn’t post to the site on a regular basis – if I remember correctly she had 12 posts for the year
There weren’t any social network connecting links.

These are the bare-bottom basics.

Visiting her site, it just made me wonder why she decided to promote a series of posts on book marketing.

So, what’s the 'marketing' things to learn from this?

Here are five tips:

1. Your website needs to be specific or focused. If you’re claiming to be a poet, you’d better have content about poetry on your site. If you’re offering book marketing tips, you should have the basic website elements in place.

A visitor to your site will feel cheated if you lead him there with a particular lure and finds something else.

2. It’s always a good idea to have an About Me page. Let the visitor know who you are.

3. If you're selling a product or service, you need a Sales Page. If you're an author, it should be a Book/s Page.

4. You should have links to your social networks, to connect with the visitor.

5. You should be posting to your site on a regular basis. Three times a week is a good number. If that seems too much, go for two times per week. Once a week is the bare minimum.

While there’s more to an effective website, if the individual I mentioned had these simple elements in place, her site would have been more effective and made more sense.



Book Marketing Strategy: Blog Commenting and Sharing Posts
Social Media Connections – To Endorse or Not to Endorse
Commenting on Blogs Still Works


J.Q. Rose said...

I am so confused about having an author site. I believe it is a way to have readers find me and to get the word out about my books, but so many advisors say to not be promoting books all the time, but rather write warm and fuzzy articles about you, the author. What percentage of the posts should be book promotion?

Karen Cioffi said...

J.Q., If you're selling something online you absolutely need a website. In marketing you need to offer much more information compared to promotion. A safe bet would be 80-90 percent information and 10-20 percent promotion.

People don't want to be sold to, they want to be engaged and informed.

Hope this helps.

J.Q. Rose said...

Thanks, Karen. It does help.