Online Marketing and Website No-Nos (5 Tips)
An author from one of my social networks started a discussion on 20 tips for marketing books.
Her marketing strategy was a good one: she gave the first couple of tips and led the reader back to her site for a few more. The following tips would be posted at future dates, a few at a time.
All-in-all, this is good marketing – she got me to click on the link to her site. But, and there is a big ‘BUT,’ once on her site, it was evident that she wasn’t an effective marketer.
The first thing I noticed when on her site:
There were no ‘pages’ on the site, aside from the Blog page
She didn’t post to the site on a regular basis – if I remember correctly she had 12 posts for the year
There weren’t any social network connecting links.
These are the bare-bottom basics.
Visiting her site, it just made me wonder why she decided to promote a series of posts on book marketing.
So, what’s the 'marketing' things to learn from this?
Here are five tips:
1. Your website needs to be specific or focused. If you’re claiming to be a poet, you’d better have content about poetry on your site. If you’re offering book marketing tips, you should have the basic website elements in place.
A visitor to your site will feel cheated if you lead him there with a particular lure and finds something else.
2. It’s always a good idea to have an About Me page. Let the visitor know who you are.
3. If you're selling a product or service, you need a Sales Page. If you're an author, it should be a Book/s Page.
4. You should have links to your social networks, to connect with the visitor.
5. You should be posting to your site on a regular basis. Three times a week is a good number. If that seems too much, go for two times per week. Once a week is the bare minimum.
While there’s more to an effective website, if the individual I mentioned had these simple elements in place, her site would have been more effective and made more sense.
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