Membership Organizations Can be Useful But Be Aware
This week’s marketing tip is more of a warning. If you're on the internet, especially if you do article marketing to generate visibility, you will become . . visible. While this is a good thing, it may also bring you to the attention of some who are looking to make money off of you.
I’ve come across two professional groups, specifically for women, that play on your ego to get you to buy a membership into their organization.
The most recent is the International Women’s Leadership Association. They sent me an email stating that I was honored among women in education. This is part of the email:
“On behalf of The International Women’s Leadership Association (TheIWLA), it is my distinct pleasure to notify you that, in consideration of your contribution to family, career, and community, you have been selected as a woman of outstanding leadership in Education.”
At the end it noted to register, and since I wasn't sure what it was about I registered. There was absolutely no mention of a fee.
A couple of days later, I got a call from my ‘personal liaison’ to the group. She fluffed my ego, but having experience with another group with this marketing technique, I very nicely explained that I was hit by Hurricane Sandy and am still rebuilding.
This didn’t faze her – she continued her promo. I again nicely interrupted her and explained that if there was a membership fee involved I wasn’t at all interested.
She continued, saying that’s okay, at the end of her information I could choose what I wanted to do. And, again she continued.
So, again I interrupted and explained that I was still rebuilding from Sandy and wasn’t in a position to spend money. Again she went on.
Finally, still being polite, I said the conversation was a waste of both our time and that there was no point to it.
She finally got that I wasn’t buying and asked if she could contact me at a future date.
It was a 'hard sell' call and she just didn’t want to take no for an answer.
Anyway, the point is to be aware of who’s contacting you and for what purpose. While it’s ego boosting to have an organization tell you you’re great and worthy of being a member, take a step back and question their motive, especially if they contact you cold..
While some organizations, if you can afford it, are worthwhile for the connections and networking, some aren’t.
And, if you get a ‘hard sell’ call, ask yourself why they’re so pushy.
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