Friday

Website Blues - Simple Fixes Huge Benefits

I mentioned before that as I come across small business or home business websites that need help, I'd briefly critique the site to give my readers some website pointers. But, I don't reveal the name or url of the site I'm critiquing.

These critiques are geared to help business owners, including authors and writers, setup websites that are visitor and search engine appealing.

Here is a critique of a website I recently recently.

The first and most notable impression this website offers is its header:

Header image: Several book images taking up about half the header – from left to center

Title: NONE
Subtitle: Welcome to my blog (under the header image, in small text)

The pages:

Home page: Welcome to “Site owner’s” Blog
About “Author”
Published Works

Can you quickly notice what’s wrong with the top portion of the website?

No?

Okay, Let’s go over each element:

1. Header Image

The header doesn’t tell the visitor anything. There are several small images of book covers, but the visitor won’t know what they’re for. Are they the authors, is it an author’s site, are they cover design examples?

The header raises a number of questions. This is never a good thing from a marketing aspect. You have about a about a second to grab a visitor – that’s not a lot of time.

Along with this, the header image only covers half the header, and it’s not centered. This makes it look uneven and somewhat unappealing.

Fix: Go to fiverr.com and hire someone to create an appealing header.

2. Website Title 

There is none. Search engines (SEs) will have a difficult time finding, indexing, and categorizing this website because there isn’t any information in the title, let alone keyword information. There isn’t any 'food' for SE spiders to latch onto.

The same goes for the visitor - he'll be scratching his head, wondering what the site is about.

Fix: Create a site relevant keyword title. This is a must for any website.

3. Website Subtitle

“Welcome to my Blog” doesn't offer the visitor or SE spiders any information. The site could be a real estate site, a sports site . . . it could be anything.

Fix: Create a site relevant keyword subtitle – one that supports the title, one that offers more information letting the visitor and SEs know what the site is about. You want relevant, but different keywords – don’t use the same ones as in the title.

4. The Pages

A. The Home : Welcome to “site owner’s" blog

This page title doesn’t offer any keyword information. Also, it’s not a good idea to waste words on a page title, especially the Home page. Make it simple and to the point, and keyword effective.

Fix: The author could simply use the title of the site, assuming it's relevant to the site's topic and is keyword effective, instead of “Welcome to “site owner’s blog.” Or, the author could make the home page the “blog.” This eliminates the need for a title.

B. About “Author name”

This is okay to use. It quickly lets the visitor know what to expect on that page and lets the visitor know who owns the site.

Fix: No fix is needed, however it could be changed to just "About."

C. Published Works

This page title should have keywords in it. Does the author write fantasy, nonfiction, history, children’s books, academic papers?

You need to quickly let the visitor know what your site is about.

Fix: Change the page title to include the genre s/he works in.

These are simple fixes that will make a huge difference in this site’s ‘curb appeal,’ visitor engagement, and SEO.

If you like the post, please share it!

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MORE INBOUND MARKETING TIPS

Book Marketing – Website in Trouble
Commenting on Blogs Still Works
The Author Website – Keep it Simple and to the Point



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