Friday

By-Pass Marketing and Book Selling

According to a teleseminar, with featured speaker Jack Canfield, “Only one out of seven people in the United States go into book stores to buy a book.”

We know that books are still being sold, but where are they being sold if not primarily in book stores?

Through this teleseminar, I learned of the term “by-pass marketing.” 

By-pass marketing is selling in places you wouldn’t expect to see books for sale. Canfield mentioned venues I never even thought of. Putting on my thinking cap, I thought of a couple more.

Some By-pass Venues for Selling Books:

  • Bakeries
  • Nail salons
  • Gas stations
  • Beauty salons / barbershops
  • Spas
  • Cleaners
  • Tailors
  • Doctor offices
  • Chiropractic and Acupuncture offices
  • Radiology offices
  • Local restaurants

You get the idea; sell anywhere you can. Think of establishments in your area where you have to wait for services, or ones that get a lot of traffic. Obviously, it will help if your book is somewhat related to the establishment, but even if it’s not, give it a try. Talk to management or the owner and offer a percentage of sales, or a set amount per book. This is a win-win situation for you and the establishment. They have absolutely no investment of money, time, or effort, therefore no risk. Yet, they have the opportunity to make money. This should be a no-brainer on their part. All you need to do is ask.

Remember: Nothing ventured, nothing gained.

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8 comments:

Melanie said...

Great suggestions.

widdershins said...

Great concept. We have to think outside the box/bookstore these days.

Karen Cioffi said...

Melanie, glad you found the post helpful! Thanks for stopping by.

Karen Cioffi said...

Widdershins, yes we do. With self-publishing competition is getting tougher. We definitely need to think outside-the-box.

Susanne Drazic said...

Great ideas! I'm going to re-tweet this post for others to see.

Karen Cioffi said...

Susanne, thanks so much! Sharing is the best compliment a blogger can get. :)

J.P. Lane said...

Hi Karen, you visited my blog a year ago and left an invite for me to visit yours. I just saw it and was feeling badly about not having responded - until I finally arrived here to find this post. Very interesting. Glad I visited :) I'll certainly share - and follow you.

Karen Cioffi said...

J.P., WOW, from a year ago. Thanks so much for taking the time to stop by and follow me!