Content Marketing - Using Anchor Text In Your Blog Posts

I get a number of questions on using anchor text in blogging, so here's a quick post on it.

Article marketing is a key strategy in online marketing, and blogging is part of article marketing. An effective marketing tool in blogging is using anchor text.

Search engines love anchor text and it gives the reader a broader reading experience by providing additional information on the post topic.

SEOMOZ defines anchor text as “the visible characters and words that hyperlink display when linking to another document or location on the web.”

So, in other words, it’s the visible clickable link to more information.

Okay, let’s use an example paragraph to explain how to do this:

Marketing is an ever-changing arena. What worked yesterday may not work today. What works today, may not work tomorrow. But, still writers of marketing articles continue to write on the topic.

This paragraph may be part of a post on my blog and since I have lots of other posts on marketing, I’d use the word ‘Marketing’ as the keyword.

Remember, you want to link to related content when using anchor text.

Here are the three simple steps to hyperlinking a keyword – to using anchor text:

1. Highlight the word.

2. Click on the hyperlink symbol "Link."

The image below demonstrates steps 1 and 2:

3. Enter the URL in the 'Edit Link' box (web address line), click OK, and you’re done. The keyword is now hyperlinked.

The image below demonstrates step 3:

Just choose a word or few words that are search engine effective and that you can link to other content. It's very easy.

I hope this was helpful.

P.S. If you like this article, please share it!


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