Friday

Marketing for Other Companies on Your Website

Guest post by Anny Solway

Some people put up blog sites to market their own products or themselves and others put up blog sites to market other people’s products. The latter can be done using a traditional advertising model, where you simply sell advertising space or it can be done through affiliate marketing or even other arrangements. If you’re going to market other companies or products, here are some things you have to do.

Understand Banner Ads

Banner ads and other types of directly-purchased advertising that’s placed on websites has to be placed in good locations and be eye catching. Some WordPress themes come with features that make it very easy to place advertisements on pages and these are better solutions than actually trying to place ads manually on your own.

It’s a good idea to make sure that your advertisers don’t expect you to create the ads for them unless this is something you’re set up to do. If you’re not a graphic designer, you’re not set up to do it. You’ll have to give them ad size specifications and you can price your ads based on the size, how much they run and where they appear on the page.

Your Obligations

You have to have a viable venue for your advertisers to get their products seen in before anyone’s going to want to buy space from you. Many online marketers are going to use PageRank as a way to determine whether or not your site is viable at all. It might not be worth it to start trying to sell ads until you have at least a 3 for a PageRank score. The higher your PageRank goes, however, the more you can charge for advertisements.

Advertorial Content

Advertorial content is content that you generate that’s designed to pitch a product but that also has some use to it. In this regard, it’s very similar to most SEO writing, but it tends to be a bit more direct about the fact that it is pitching a product that readers can buy. You might want to add this service to your advertising options or, if you’re comfortable with it, charge advertisers to run their own content on your site. Make sure the content that they want to run is up to the standards of your site, however, as some advertisers will try to run awful content if you don’t make it clear that there are standards they have to meet.

About author
Anny Solway is a dedicated writer at ThemeFuse. She likes to discover new ideas about internet marketing, social media and blogging.

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