The article link below is one of my guest posts at Inkwell Editorial and while it's written for the freelance writer in mind, it's just as relevant to authors.
Writing and marketing go hand-in-hand. Marketing relies on writing and a writing business relies on marketing.
As a freelance writer or author, ranking with Google should be a BIG element in your marketing strategy. The better you rank, the higher your authority and better your SERP.
SERP is an acronym for search engine results page. This is the page a search engine will send a person (a searcher) to when he enters a search keyword or term in the search box. Ideally, you’d like to be on page one of the results, but if that’s not realistic then page two or three, after that, your chances of being found are slim to none.
If you're like me, you rarely go past the first SERP. This means it's really important to rank as high as you can. I do occasionally go to page 2 on the SERP, but I don't think I've ever looked at page 3.
So, check out this article to find out surefire ways to boost your ranking:
Surefire Ways to Get Your Freelance Writing Business to Rank Better with Google
MORE ON ONLINE MARKETING
Video Marketing – A Powerful Marketing Tool That’s Proven to Increase Conversion Rates
Shout Your Author-Writer Qualifications
5 Reasons Why You Should Use Content Curation as Part of Your Blogging Strategy