Wednesday

Writing with Focus

You have an amazing idea for a story or article, or a blog post. Maybe it's about your business or product. Maybe, it's a novel . . .a  mystery novel. It might even be a children’s middle grade story.

You know what you want to say or convey, and you start typing away. This is the beginning of every story.

But, we should backtrack a moment and go back to the idea. I'll use fiction writing as an example.

The idea: your protagonist has a problem or conflict and you can see how each chapter or section will be worked out. You are sure you can bring your idea to full fruition without the use of an outline. Okay, that’s fine; many writers use the seat-of-your-pants writing method.

So, off your mind and fingers fly . . . creating something from nothing . . . well, not exactly from nothing, from an idea.

This, again, is the beginning. You type a draft of your story. How long this process will take depends on how long your manuscript will be. Take note, though, even if your story is as short as a children's picture book, you still need focus in your writing.

This holds true for content writing also. If it's a blog post, web copy, a product description . . . you get the idea. You need focus in your writing no matter what the genre or niche.


According to Merriam-Webster, focus is a “point of concentration” or “directed attention,” and this is what we need to have in our writing.

Writing Focus

Focus is the path you’re on that will take you from point A to point B. It’s the path from beginning to end that keeps the story together, with directed attention, and wraps it neatly up.

An example might be an ice skater whose goal is to become good enough to get into the Olympics. His focus will be to train vigorously to accomplish his goal.

Another example might be that of a school bus on its route to pick up children and bring them to school. The shop is where the bus begins, point A. It will end up at the school, point B. But, between point A and point B, the bus must deviate from the direct path in order to pick up each child. 

The same holds true for your story. There is a path or focus the story needs to follow to accomplish its goal. If you deviate too much from this path your story becomes diluted or weak. This is not to say you cannot have subplots, it means everything needs to be tied together moving forward on the same path toward the same end. It needs to be focused.

Using an outline can often help with maintaining focus, even with a short story or blog post. An outline is kind of a writing GPS that guides you along the way, to a focused ending. It allows you to stray here and there with the comfort of knowing that you need to be at certain points throughout the manuscript or content. It’s a reminder to keep you focused.

Note: An outline for a blog post might be a template you use for particular formats .

Reprint from 2010

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